[AISWorld] online SEM workshops using SmartPLS Feb 12-13 @ 9AM-1PM EST; and Feb 26-27 @ 6PM-10PM EST;

[Geoffrey Hubona]

We are conducting two online structural equation modeling (SEM) SmartPLS workshops, one on Feb 12-13 (9AM - 1PM EST); and the second one on Feb 26-27 (6PM-10PM EST). The cost for faculty and/or practitioners is $250 (USD). The cost for full-time students is $150 (USD) (using the discount code 'student7' while registering for the workshop). If you have any questions about registration, or seek a detailed agenda for the workshops, please read the message below and then contact Geoffrey Hubona at ghubona at cis.gsu.edu.
 
Please note that a portion of these workshops' revenues are returned to the respective University's software development organization to keep the cost of using SmartPLS low for academics (e.g. no cost for academics).
 
In cooperation with: (1) the University of Hamburg (http://www.uni-hamburg.de <https://www3.cis.gsu.edu/exchweb/bin/redir.asp?URL=https://www3.cis.gsu.edu/exchweb/bin/redir.asp?URL=http://www.uni-hamburg.de> ) and SmartPLS (http://www.smartpls.de); <https://www3.cis.gsu.edu/exchweb/bin/redir.asp?URL=https://www3.cis.gsu.edu/exchweb/bin/redir.asp?URL=http://www.smartpls.de%2529;>  (2) Radboud University (http://www.ru.nl <https://www3.cis.gsu.edu/exchweb/bin/redir.asp?URL=https://www3.cis.gsu.edu/exchweb/bin/redir.asp?URL=http://www.ru.nl> ) and PLS-School (http://www.PLS-school.com); <https://www3.cis.gsu.edu/exchweb/bin/redir.asp?URL=https://www3.cis.gsu.edu/exchweb/bin/redir.asp?URL=http://www.PLS-school.com%2529;>  and (3) faculty at Georgia State University (http://www.gsu.edu <https://www3.cis.gsu.edu/exchweb/bin/redir.asp?URL=http://www.gsu.edu> ), we are offering synchronous, live, interactive, video- and audio-supported online workshops for structural equation modeling (SEM) partial least squares (PLS) path modeling using SmartPLS. The live, synchronous, online workshops are conducted using the award-winning eLearning platform Elluminate Live ! The purpose of the online workshops is to inform participants of the uses and applications of PLS path modeling using SmartPLS and to provide live, "hands-on" demonstrations of the basic and intermediate techniques of using SmartPLS.

Each workshop consists of two integrated sessions on two consecutive days. All that is required to participate is a fast, reliable Internet connection (not dial-up) and a set of inexpensive headphones with a microphone (cost: $13 anywhere). There is no cost for participants to use the Elluminate Live ! platform. Participants will receive the SmartPLS software, all training materials, data sets, and slides from the training sessions, dozens of full-length research articles and citations relating to PLS-SEM, and access to high-fidelity reproductions of all of the presented live material after the workshop is completed (on Internet-provided recordings available free of charge for three months following the workshop). These workshop recordings are for individual participant use only, and include all video, audio and "hands-on" demonstrations and exercises.

There are two online SmartPLS Elluminate Live ! workshops scheduled for February, 2010:(Note: you may have to copy and paste the following urls into your browser address bar should you encounter an error or a screen requesting a username and password)

1) February 12th and 13th       9:00AM until 1:00PM Eastern Standard Time (visit the following url to register:
https://www.regonline.com/smartpls-feb-12-13-2010); <https://www.regonline.com/smartpls-feb-12-13-2010%29;>  and

2) February 26th and 27th     9:00AM until 1:00PM Eastern Standard Time (visit the following url to register:
https://www.regonline.com/smartpls-feb-26-27-2010).
(Note: you may have to copy and paste the above urls into your browser address bar should you encounter an error or a screen requesting a username and password)
 
The content and agenda for the two workshops is identical and is described on the bottom of this page. Both workshops run for 4 hours on two consecutive days. The only difference is that the second one is offered in the morning (on the East Coast of the United States) for the convenience of participants in the Eastern US, Canada and Europe, whereas the first one is offered in the evening (on the East Coast of the United States), for the convenience of participants in the Western US, Canada, and the Pacific Rim countries, including Japan, China, Malaysia, New Zealand and Australia.

In addition to an introduction to PLS path modeling using SmartPLS, the following topics (in addition to others) are included:

CB-SEM vs. PLS-SEM
SmartPLS Visual Interface
Scale Development
Bootstrapping vs. Jackknifing
Blindfolding
PLS Algorithm
Theory Testing vs. Prediction
Assessment of PLS Path modeling estimates (measurement model and structural model)
            Reflective vs. Formative
Interpreting SmartPLS Output
Overall Goodness-of-Fit
Effect Size
Reflective vs. Formative indicators
Second-order Factor Models
Mediating Factors
            Assessing the effect
Moderating Factors
            Product indicator approach
            Group differences approach
            Three-Way Interactions
            Determining strength of moderating effect
            Two-stage approach
Non-linear Effects
Multi-group Analysis
Heterogeneity, Segmentation and FIMIX-PLS

The workshop agenda approximates the following schedule. There are seven separate learning modules in each workshop, five of which conclude with a "hands-on" exercise using SmartPLS with existing data sets (provided).

DAY 1
1)    Introduction to PLS, Latent Constructs, SEM and SmartPLS
2)    Basic path modeling with SmartPLS
           Basic path modeling exercise - TAM model data
3)    Evaluating PLS path models
           Model evaluation exercise - UTAUT model data
DAY 2
1)    PLS algorithm, bootstrapping, jackknifing and blindfolding
2)    Mediation
           Mediation exercise - Social presence model data
3)    Moderating variables
           Moderation exercise - UTAUT moderating relationships
4)    Second order models, multi-group analysis, heterogeneous data and FIMIX-PLS
           FIMIX-PLS exercise - UTAUT heterogenous data

Your instructor for these SEM SmartPLS workshops will be Dr. Geoffrey Hubona. Please send an email to Geoffrey Hubona (ghubona at cis.gsu.edu) should you have any questions about these SmartPLS workshops or if you want a more detailed agenda. More information about Geoffrey Hubona and his background may be viewed at http://www.cis.gsu.edu/~ghubona. There is also more information available at http://pls-sem.com <http://pls-sem.com/> 


	Geoffrey S. Hubona
	Associate Professor
	Computer Information Systems
	J. Mack Robinson College of Business
	Georgia State University
	Atlanta, Georgia

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