[AISWorld] International Journal of E-Business Research: TOC 6(4) and CFP

[In Lee]

The contents of the latest issue of:

International Journal of E-Business Research (IJEBR)
Official Publication of the Information Resources Management Association
Volume 6, Issue 4, October-December 2010
Published: Quarterly in Print and Electronically
ISSN: 1548-1131 EISSN: 1548-114X
Published by IGI Publishing, Hershey-New York, USA
www.igi-global.com/ijebr

Editor-in-Chief: In Lee, Western Illinois University, USA

PAPER ONE

Effects of Website Interactivity on e-Loyalty: A Social Exchange Perspective

Wen-Jang Jih, Middle Tennessee State University, USA
Su-Fang Lee, Overseas Chinese University, Taiwan
Yuan-Cheng Tsai, Overseas Chinese University, Taiwan

This study examines the impact of major considerations of commercial website design and management, website interactivity, the important performance factor, and customer loyalty. Meaningful interactions with existing and potential customers allow e-commerce firms to enhance customer loyalty by providing satisfactory customer experience. Customer loyalty is a composite construct, yet consists of multiple dimensions that do not necessarily contribute to repeat purchase in the same manner. Guided by the concept of social exchange in social psychology, this study investigates the causal effect of website interactivity on two conceptually distinctive types of website loyalty—transactional loyalty and relational loyalty. This paper finds positive effects of website loyalty on both types of loyalty, while revealing positive effects of transactional loyalty on relational loyalty and overall loyalty. Furthermore, relational loyalty is found to contribute more to overall loyalty than transactional loyalty. E-commerce firms are advised to offer attractive incentives in a systematical manner to gradually convert more temporary transactional loyalty to more long-term relational loyalty. Finally, firms must devise a portfolio of different marketing strategies to cater to the customers located on different points on transactional loyalty.

To obtain a copy of the entire article, click on the link below.
http://www.igi-global.com/Bookstore/Article.aspx?TitleId=47012

PAPER TWO

>From Virtual Organization to E-Business: Transformational Structuration

James Lee, Seattle University, USA
Bandula Jayatilaka, State University of New York at Binghamton, USA
Ben Kim, Seattle University, USA
Ted Lee, University of Memphis, USA
Pairin Katerattanakul, Western Michigan University, USA
Soongoo Hong, Dong-A University, USA

This article shows how the technical hype of 1990s has been transformed into the e-business organizations at the beginning of the 21st century. The authors took an interpretive stance in this study, grounded theory, and investigated the ontology of virtual organization by the metaphorical analysis. The metaphorical analysis adopted in this study provides the analytical power to conceptualize the social structure of virtual organization in the context of structuration theory with the process of grounded theory. As the e-business structuration indicates in this study, virtualization, the metaphor of virtual organization is interpreted as flexible domination, where the rational relationships in power distribution with other e-business characterized temporal (virtual) bond with low switching costs.

To obtain a copy of the entire article, click on the link below.
http://www.igi-global.com/Bookstore/Article.aspx?TitleId=47013

PAPER THREE

Taking a Strategic Alliance Approach to Enhance M-Commerce Development: Challenges and Strategies

Fang Zhao, American University of Sharjah, UAE

Current m-commerce business models show that m-commerce depends on complex networks of business relationships, which often comprise telecommunications service providers, mobile device makers, banking industry, Internet search engine providers, and various third-party value-adding companies. Due to the nature of m-commerce, the key to success in m-commerce lies predominantly in managing a network of alliances. This paper answers research questions, such as why do companies team up for m-commerce? What are the key challenges facing the alliances? How can companies address the challenges? What does the future hold for the study of strategic alliances including m-commerce alliances? This paper extends strategic alliance theories to the study of m-commerce alliances that are formulated in various cultural and national backgrounds. The authors examine both strategic and operational strategies for m-commerce alliances and discuss a wide range of issues in the formulation and implementation of m-commerce alliance strategy.

To obtain a copy of the entire article, click on the link below.
http://www.igi-global.com/Bookstore/Article.aspx?TitleId=47014

PAPER FOUR

The Impact of the Internet on Marketing Strategy: Revisiting Early Predictions

Kaan Varnali, Istanbul Bilgi University, Turkey

This conceptual paper revisits and reviews early milestone literature of influential authors, who discuss the impact of the Internet on major forces that shape a company’s marketing strategy to assess whether their futurist predictions and conceptual claims turned out to be true or were later falsified by empirical research or market experience. In particular, the impact of the Internet on customers, design of products/services, pricing, marketing communications, intermediaries, publics, and social/cultural environment is explored. Throughout the paper, related under-researched and unsettled areas are discussed and future research avenues are suggested.

To obtain a copy of the entire article, click on the link below.
http://www.igi-global.com/Bookstore/Article.aspx?TitleId=47015

PAPER FIVE

Coping with Manufacturers’ Dilemma in the E-Commerce Era: A Relational Model and a Strategic Framework

Xiaolin Li, Towson University, USA

>From a channel conflict perspective, this paper proposes a Relational Model identifying key determinants of manufacturers’ intentions to establish an online direct sales channel (ODSC). The paper also develops a Strategic Framework as a guideline for manufacturers to formulate their Internet channel strategies. Unlike most other studies on channel conflicts that focus on channel management after the manufacturer has already established its ODSC, this study provides a comprehensive strategic analysis of channel conflicts based on a pre-ODSC context, which prevents unnecessary losses from channel conflicts before they occur.

To obtain a copy of the entire article, click on the link below.
http://www.igi-global.com/Bookstore/Article.aspx?TitleId=47016

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For full copies of the above articles, check for this issue of the International Journal of E-Business Research (IJEBR) in your institution's library. This journal is also included in the IGI Global aggregated "InfoSci-Journals" database: http://www.igi-global.com/EResources/InfoSciJournals.aspx. *****************************************************

CALL FOR PAPERS

Mission of IJEBR:

The primary objective of the International Journal of E-Business Research (IJEBR) is to provide an international forum for researchers and practitioners to advance the knowledge and practice of all facets of electronic business. Emerging e-business theories, architectures, and technologies are emphasized to stimulate and disseminate cutting-edge information into research and business communities in a timely fashion. The secondary objective of this journal is to develop a comprehensive framework of e-business by taking a multidisciplinary approach to understanding e-business and its implications on businesses and economies. This journal will serve as an integrated e-business knowledge base for those who are interested in contributing to the advancement of e-business theory and practice through a variety of research methods including theoretical, experimental, case, and survey research methods.

Coverage of IJEBR:

IJEBR appears quarterly and maintains rigorous review processes. Theoretical, experimental, survey, and case studies are all appropriate. Among topics to be included (but not limited) are the following:

•	Applications of new technologies to e-business
•	B2B e-marketplaces
•	Collaborative commerce
•	Developing and managing middleware to support e-business
•	Digital libraries
•	E-business models and architectures
•	E-business process modeling and simulation studies
•	E-business standardizations
•	E-business strategies
•	E-business systems integration
•	E-business technology investment strategies
•	Economics of e-business
•	E-CRM
•	E-finance
•	E-healthcare
•	E-HRM
•	E-SERVQUAL
•	E-TAM
•	E-value chain
•	Electronic communications
•	Electronic markets and infrastructures
•	Electronic supply chain management and the Internet-based electronic data interchange
•	E-marketing
•	E-procurement methods
•	E-payment market
•	E-services
•	Evaluation methodologies for e-business systems
•	Global e-business
•	Intelligent agent technologies and their impacts
•	Interorganizational information systems
•	Mobile commerce
•	Online communities
•	Online consumer behavior
•	Outsourcing and e-business technologies
•	Semantic Web
•	Social network
•	Trends in e-business models and technologies
•	Trust, security, and privacy of e-business transactions and information
•	Valuing e-business assets
•	Virtual organization
•	Web advertising
•	Web-based languages, application development methodologies, and tools
•	Web personalization and mass customization technologies
•	Web services-based e-business systems
•	Web 2.0

and all other related issues that will contribute to the advancement of e-business research.

Topics also include all other related issues that impact the overall utilization and management of electronic commerce technologies in modern organizations

Interested authors should consult the journal's manuscript submission guidelines at www.igi-global.com/ijebr.

All inquiries and submissions should be sent to:
Editor-in-Chief: Dr. In Lee at I-Lee at wiu.edu


In Lee, Ph.D.
Professor
Department of Computer Science and Information Systems 
Western Illinois University, Macomb, IL USA

Editor-in-Chief, International Journal of E-Business Research (IJEBR)
http://www.igi-pub.com/ijebr
Editor, Encyclopedia of E-Business Development and Management in the Global Economy 
http://www.igi-global.com/reference/details.asp?ID=36005