[AISWorld] ECIS2011-WEB2.0 Business Value of Social Networks

[Ray Hackney]

ECIS 2011

www.ecis2011.fi<http://www.ecis2011.fi/>



WEB2.0 – Business Value of Social Networks


Track Chairs
Mohini Singh
School of Business IT & Logistics,
RMIT University, Melbourne, Australia
mohini.singh at rmit.edu.au<mailto:mohini.singh at rmit.edu.au>

Ray Hackney
Business School, Brunel University
Uxbridge, Middlesex, UB8 3PH, UK
Ray.Hackney at brunel.ac.uk<mailto:Ray.Hackney at brunel.ac.uk>

Description of the Track
The focus of this track is on the business use of Web 2.0 (social) technologies. Due to the exponential growth in the adoption of Web 2, such as Blogs, Twitter, Wikis, YouTube, Facebook, Flickr, Really Simple Syndication (RSS), Folksonomy, Mashups, MySpace by individuals it is considered important to investigate opportunities for organizations to exploit these technologies for business value.
It is essential to understand issues in relation to these technologies as they support various entities and networks. Web 2.0 applications are easy to create, edit, are accessible, support real time communication, enable mobility and are essentially free. Web 2.0 technologies present organizations with tremendous opportunities but clearly entail a number of challenges. Individuals are resorting to these technologies for communication, networking and creating identities. However, these technologies are emerging and issues in relation to their development and use by businesses are largely unknown. The Track is therefore intended to enable a very high scope for research into a myriad of Web 2.0 related issues. Its aim is to provide a platform for theoretical, conceptual and empirical presentations and discussion of Web 2.0 applications from researchers and practitioners.
Topics of interest may include the following:

 *   Business applications of Web 2.0 technologies
 *   Strategic alignment of Web 2.0 technologies to business strategies
 *   Theories, concepts and tools for successful adoption of Web 2.0 technologies
 *   Security and privacy issues in Web 2.0 technologies
 *   Business benefits achieved from Web 2.0 applications
 *   Challenges of integration, organizational transformation and change management
 *   Social networks and information management
 *   Challenges of information presentation on Web 2.0 technologies
 *   Success and failure factors
 *   Future applications of Web 2.0 technologies
Types of Contribution

This Track intends to solicit full research papers, research in progress as well as teaching cases to capture concepts, theories, methods and empirical findings on new and relevant issues for Web 2.0 technologies.
Associate Editors

Pedro Soto Acosta, University of Murcia, Spain
Gurpreet Dhillon, Virginia Commonwealth University, USA
Felix Tan, Auckland Institute of Technology, New Zealand
Stephen Burgess, Victoria University, Australia
Amit Mehra, Indian School of Business, India
Nicholas C. Romano, Jr., Università Bocconi, Italy
Kevin Grant, Glasgow Caledonian University, UK
Kevin Desouza, Washington State University, USA
John Kawalek, Sheffield University, UK


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