[AISWorld] Book on Mobile Services: Call for Chapter Proposals - Deadline Extended

[In Lee]

** Apologies for cross-posting **

Dear colleague,

Due to requests to extend the submission deadline of the chapter proposal, the proposal submission is extended to May 31, 2011. In addition, the book format is likely to be changed from a single volume to a two-volume Handbook of Research.

Thank you very much for your support!

-In Lee, Editor


CALL FOR BOOK CHAPTERS

Proposals Submission Deadline: May 31, 2011
Full Chapters Due: August 16, 2011

Title: Strategy, Adoption and Competitive Advantage of Mobile Services in the Global Economy
Publisher: IGI
Editor: Dr. In Lee, Western Illinois University, USA 
E-mail: I-Lee at wiu.edu

More Information:
http://www.igi-global.com/authorseditors/authoreditorresources/callforbookchapters/callforchapterdetails.aspx?callforcontentid=28a1ee57-aa19-40bd-a904-b567c5973a01

Introduction
Mobile services are mobility-enhancing computing services that can be delivered to a user’s mobile device over a wireless network. Mobile services play a very important role in the world economy. As business paradigm shifts from a desktop-centric environment to a data-centric mobile environment, mobile services provide numerous new business opportunities, and at the same time, challenge many of the basic premises of existing business models. Mobile technologies have advanced at an unprecedented speed due to consumers’ increasing demand for new devices/services and corresponding corporate R&D efforts. These rapid technological developments have contributed to the impressive growth of mobile subscribers. Mobile services such as mobile messaging, mobile banking, mobile Web browsing, e-mails, mobile entertainment, information retrieval, maps, location-based advertising, and so forth, hold great potential for new business models and applications in mobile commerce. 

Objective of the Book
The convergence of the Internet and wireless technology in the late 1990s has produced a revolutionary telecommunication phenomenon called mobile services. Due to the extraordinary speed of technological advances, factors and issues influencing mobile services are not well understood, and empirical and theoretical studies are lacking. Enabling and disabling factors affect subscribers’ adoption and interaction with mobile services, which may be different from a desktop-centric environment. Given the current technological transition from 3G to 4G and the demand for further research, this book seeks to foster a scientific understanding of mobile services, provide a timely publication of current research efforts, and forecast future trends in the mobile services industry. 

Target Audience
The projected audience for the books will consist of:
1. Academics/Researchers: This book will be of interest to academics and researchers working in several different research fields.
2. Government Policymakers: The book will be of interest to the policymakers internationally because of the field studies from different parts of the world.    
3. Corporate Managers: The book will be of interest to the managers of firms who might gain from studies of mobile services from around the world.   
4. Instructors: It can also be employed as a supplemental text for a graduate course on mobile services.

Recommended topics include, but are not limited to, the following:
Topics to be discussed in this book include (but are not limited to) the following:
- Analysis and design of mobile services
- Analysis of the mobile services industry
- Business strategies of mobile services
- Competitive advantages of mobile services
- Conceptual frameworks for understanding mobile services and mobile use
- Design of mobile services interface
- Economic, social, and cultural issues of mobile services
- Emerging technologies in mobile services
- Factors influencing adoption of mobile services
- Human factors in mobile services
- Mobile devices and services in bridging the digital divide 
- Mobile evaluation techniques
- Mobile service applications        
- Mobile service development
- Mobile service management
- Mobile services for enterprises
- Mobile services for governments
- Mobile services for social networking, healthcare, or targeted advertising 
- Mobile services lifecycle management and distribution models
- Mobile social commerce
- Mobile social media
- Mobile user behavior 
- Mobile Web 2.0 and mobile web application frameworks 
- Multi agent systems for mobile services
- Novel mobile services and applications
- Strengths and weaknesses of mobile services
- Theories, models, issues of mobile services 
- Trends in mobile services industry
- Trust, reputation, security, and privacy issues in mobile services

Submission Procedure
Researchers and practitioners are invited to submit on or before May 31, 2011, a 2-3 page chapter proposal clearly explaining the mission and concerns of his or her proposed chapter. Authors of accepted proposals will be notified by June 16, 2011 about the status of their proposals and sent chapter guidelines. Full chapters are expected to be submitted by August 16, 2011. All submitted chapters will be reviewed on a double-blind review basis. Contributors may also be requested to serve as reviewers for this project. 

Publisher
This book is scheduled to be published by IGI Global (formerly Idea Group Inc.), publisher of the “Information Science Reference” (formerly Idea Group Reference), “Medical Information Science Reference,” “Business Science Reference,” and “Engineering Science Reference” imprints. For additional information regarding the publisher, please visit www.igi-global.com. This publication is anticipated to be released in 2012.

Important Dates
May 31, 2011:      Proposal Submission Deadline
June 16, 2011:     Notification of Acceptance
August 16, 2011:   Full Chapter Submission
October 30, 2011:  Review Results Returned
November 30, 2011: Final Chapter Submission
January 15, 2012:  Final Deadline

Inquiries and submissions can be forwarded electronically (Word document): 

Dr. In Lee
School of Computer Sciences
Western Illinois University, Macomb, IL USA
Tel.: +1309 298 1409 • Fax: +1309 298 2302   
E-mail: I-Lee at wiu.edu