[AISWorld] CFP - HICSS Minitrack - Social Media and e-Business Transformation

[Christy Cheung]

HICSS-45 (2012) CALL FOR PAPERS

Mini-track: Social Media and e-Business Transformation

Submission deadline: June 15 2011

Conference Site: Grand Wailea Maui
Dates: January 4-7, 2012 (Wednesday-Saturday)

Additional details may be found at:
http://www.hicss.hawaii.edu/hicss_45/apahome45.htm


Description:
Social media are online platforms that facilitate global collaboration
and sharing among users. New social media applications in e-business
and e-commerce appear everyday and results in enormous shocks to the
ecosystem of individuals and businesses. Consumers can easily obtain
information from a vast, geographically dispersed group of people in
social platforms. Meanwhile, these social platforms give retailers a
wealth of options for reaching potential customers, communication and
collaboration, and creating values to customers. Furthermore, social
media are increasingly being used in organizations to improve
relationships among employees and nurture collaboration and the
sharing culture.
The aim of this minitrack is to provide a forum for the exchange of
research ideas and best practices related to social media in
e-business environments. It also aims to raise awareness in terms of
the latest developments in social media, and address the challenges of
using social media. This minitrack is open to all types of research,
conceptual or empirical. Examples of possible topics of interest i
include (but are not limited to):

Topics:
	The adoption, usage, and impact of social media upon consumers and businesses
	Social media strategies and e-business models
	Social media in marketing
	Consumer engagement with organizations in social media
	Social media in customer relationship management
	Key performance indicators of social media
	Enterprise 2.0 and social computing in organizations
	Organizational learning and the use of social media
	Knowledge management with social media
	Crowdsourcing, collaboration, problem solving with social media
	Social identity, social capital, and social roles related to the use
of social media
	ROI of social media
	Policy, governance, and security issues related to the use of social media

Mini-track Co-Chairs:

Dr. Christy M.K. Cheung (Primary Contact)
Assistant Professor
Department of Finance and Decision Sciences
Hong Kong Baptist University
ccheung at hkbu.edu.hk

Prof. Matthew K.O. Lee
Chair Professor of Information Systems & Electronic Commerce
Department of Information Systems
City University of Hong Kong
cbmatlee at cityu.edu.hk