[AISWorld] Call for Cases- Towards a Sustainable Society in the MENA Region: Roadmap and Priorities

[KCC]

*Call for Cases*

* *

*Proposal Submission Deadline: November 21, 2011*

*Towards a Sustainable Society in the MENA Region: Roadmap and Priorities*



*Introduction*



Sustainability is a critical scientific domain on the global agenda at
present times. Scholarly discourse around the topic revolves around three
basic dimensions: Social, economic, and environmental aspects. Topics such
as consumer ethics, the hazards of consumerism especially to vulnerable
groups, business and marketing ethics, cause-related marketing, green
chemistry, energy-efficient households, clean consumer technologies,
amongst many others, have all pointed direction toward the criticality of
sustaining the living practices of the present generation without forsaking
the coming ones. This will only be achieved via the establishment of
sustainable societies, which require both the awareness and the engagement
of multiple stakeholders; including governments, private sector,
individuals, and civil society organizations at large.



Within this framework, the notion of Corporate Social Responsibility (CSR)
has specifically achieved rapid popularity within private corporate
organizations, NGOs and public institutions since corporates represent a
powerful force in today’s global society. For most emerging economies in
the Middle East and North Africa region, CSR is mostly referred to as
philanthropic donations to charity organizations. Over the past 5 years,
the understanding of the CSR concept and attention to its significance
seriously evolved. CSR policies in structured institutions have extended
their role to aim at positively impacting society by offering
community-based services using a managerial approach, positively impacting
both social and environmental performances and gains to society at large,
as well as the different sectors’ growth.  The creation of a total
sustainable society, however, is based on a heavy extension of the notion
of social responsibility equally to all stakeholders, including individuals
themselves.



Out of a firm belief in the role of civil society and multi-stakeholder
engagement in the creation of sustainable societies in the MENA region, the
Business and Society Research Cluster (BSRC) at the German University in
Cairo, El-Khazindar Business Research and Case Center together with the
John D. Gerhart Center for Philanthropy and Civic Engagement at the
American University in Cairo, and Misr El-Kheir Foundation, Egypt (MEK)
would like to invite writers to submit case studies for the Conference *Towards
a Sustainable Society in the MENA Region: Roadmap and Priorities*, which
will be taking place at Dusit Thani hotel, New Cairo City, on *March 1stand 2
nd 2012*. Outstanding case studies will be published in a special issue of
the *The MENA Journal of Case-Studies* published by IBIMA Publishing (
http://www.ibimapublishing.com/journals/MENA/mena). The special issue will
be co-edited by Dr. Ahmed Tolba, Assistant Professor of Marketing, AUC (
ahmedtolba at aucegypt.edu*)*, and Dr. Noha El-Bassiouny, Lecturer of
Marketing at the GUC (noha.elbassiouny at guc.edu.eg*)*.



Speakers at the conference will include representatives of NGOs, academia,
civil society organizations, private sector, state institutions, as well as
other significant stakeholders. International keynote speakers will also be
invited to showcase potential knowledge transfers about the topic to the
MENA region (*to be confirmed shortly*).











 *Overall Objective *

The objective is to publish and present high-quality case studies on roles
and initiatives of the different stakeholders, including government, NGO’s,
and private organizations, in the MENA region aiming at the creation of an
overall sustainable society.



* *

* **Target Audience*

Professionals, researchers, professors and case writers interested in
writing case studies about sustainability issues and corporate social
responsibility in the *MENA region*

* *

* *

*Recommended Topics*

·         Creating an Ethical Consumer Society: What are the multifacets of
consumer ethics? What are the issues revolving around consumer labels such
as fair trade and organic seals? What is the subsequent role of individual
responsibility in consumption-related activities?



·         Sustainable Consumption: How are sustainability issues addressed
especially with respect to water consumption and energy use? What are
examples of social, economic, and environmental/ecological issues in
sustainable consumption?



·         Corporate Social Responsibility: How do companies in the MENA
region address CSR issues? What models exist? How do consumers perceive CSR
in a developing country context?



·         Business Ethics: What codes of ethical conduct exist within
organizations in the MENA region? What ethical dilemmas emerge and how are
they handled? What is the role of government and public administration in
this discourse?





*Submission Procedure*

Interested authors are invited to submit a *one-page abstract* about the
case study concept* *on* November 21st, 2011* to ahmedtolba at aucegypt.eduand
noha.elbassiouny at guc.edu.eg. The abstract should include a cover page with
the name, affiliations, and contacts of the authors (names should not
appear on the following pages), as well as 1-2 single-spaced pages covering
the company name, the focus of the case, a brief summary and the main idea
of the case including the management area(s) covered. Upon acceptance of
your abstract, you will be invited to submit the final case. Full cases are
expected to be submitted by *January 16th, 2012* to ahmedtolba at aucegypt.eduand
noha.elbassiouny at guc.edu.eg.

* *

*Guidelines*

Kindly find the relevant guidelines on the following page. Sample case
studies can be found at
http://www.aucegypt.edu/Business/kcc/Pages/KCCCaseStudies.aspx.

* *

*Important Dates*

*November 21st 2011*:  Proposal Submission Deadline

*December 5th 2011:* Notification of Acceptance

*January 16th, 2012:  *Full Case Submission

*March 1st and 2nd, 2012*:  Conference



*Registration Fees $200 *(special rates available for Egyptian residents –
please contact kcc at aucegypt.edu)

* *

*Corporate Sponsors (**to be confirmed shortly**)*

*Author Guidelines *

Author full name, Affiliation, City, Country, and E-mail address (10 pt –
times new Roman)

(Add one line for each additional author)



* *

* *

*Case-Study Format*



Format: Cases should be submitted in a Word Document (Times New Roman 12)

Length: 2100 words minimum

All papers must be formatted for A4 paper-One Column. All papers must be
submitted in Microsoft Word format.

Margins for the whole paper:

-          Top and Bottom Margins: 33 mm (1.3 inch)

-          Left and Right Margins: 33 mm (1.3 inch).



Forms: Mandatory Company/organization Release form to be filled and signed.
To download, please visit

http://www.aucegypt.edu/Business/kcc/Pages/OnlineForms.aspx

* *

*Author(s) Information*

The document should include on the first page:

- Full author(s) names
- Complete affiliation names and addresses
- E-mail addresses for all authors
- Contact author (if available)

Author(s) information should not be available anywhere else in the paper.
Do not include author information in the header/footer of the paper.

*Abstract*

Use the word “Abstract” as the title for the abstract section.   The
abstract should be no more than 250 words. It should capture research
motivation, research Design/methodology, and main findings and
implications.  The abstract should provide an excellent summary of the
paper.


**
*Introduction
*
This section should follow keywords.  This section should provide
background of the study and highlight research motivation.

*The Main Body of the Case*

Two categories of heading are defined: ‘Heading’ (Bold, Left, 12 pt) with
10 point space before paragraph for the first level headings and
‘Subheading’ (Italic, Left) for the subsidiary level.

Body text is set in ‘Text’ style (Justified). Paragraphs are separated by a
separate line.

*Figures and Tables*

Include figures and tables within the body of your paper.  DO NOT design
your figures using Microsoft word in bits and pieces.  This will cause the
figure to be distorted during formatting and production.   You have to use
a drawing tool and import the figure to word.

Fig 1. Internet Usage & E-government access
                                                        Table 1: table
title here

*Factor*

*Per country*

*Per continent*

Internet Usage





E-government





Figures’ titles should be under the figure.  Tables’ titles should be above
the table.

Make sure you have permission of any previously published figure or table
from publishers and/or authors.   This is the sole responsibility of the
author(s).

*References*

References section should be at the end of the case.  References to
previously published research studies must be in APA style.  References
should be arranged alphabetically without numbers.  Keep one blank line
between each two references.
*Referencing Published Research within Text*

References to previously published research studies must in Harvard style.
Author(s) should make every effort to ensure completeness, accuracy and
consistency of each reference.
Examples:
- In a research study by Ackoff (1961) …..
- Gibberd et al (1991) mentioned……
- In the book by Dunlop and Williams (1989) ……



-- 
 El-Khazindar Business Research and Case Center (KCC)
School of Business
The American University in Cairo
Tel: (202) 2615-3413
E-mail: kcc at aucegypt.edu
http://www.aucegypt.edu/business/kcc/Pages/AboutKCC.aspx
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