[AISWorld] FINAL CFP: Mini-Track "Social Analytics and Economics of Social Media" at AMCIS 2012

[Florian Probst]

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FINAL CALL FOR PAPERS
Track: Virtual Communities and Virtual Worlds
Mini-Track: Social Analytics and Economics of Social Media
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Deadline for paper submissions: March 1, 2012 (11:59 PM Pacific time zone)

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Mini-Track Description:

Social Media are generating an enormous social and economic impact. A
plethora of different Social Media platforms and technologies for social
networking (e.g., Facebook, Google+, LinkedIn), for knowledge and
multimedia sharing (e.g., Flickr, Wikipedia, YouTube), or for awareness
creation (e.g., Foursquare, Twitter) are changing not only our personal
but also organizational behavior. By revolutionizing communication,
collaboration, and consumption patterns within, across, and beyond
organizational boundaries, Social Media bears numerous challenges but also
unimagined possibilities for research and practice.

The availability of a profound amount of data on social structures and
interactions allows to reveal precious knowledge that was previously
unknown. For example, individuals and organizations are faced with unique
opportunities (e.g., via listening tools) to enrich their understanding
about the influence and the diffusion of information in Social Media.
Analyzing these data could consequently provide deeper insights into how
social structures, communication patterns, and individuals' behavior
evolve. Taken together, Social Analytics might thus provide new
perspectives on challenges and possibilities of Social Media for providers
(e.g., regarding advertisement, business models, users churn), for
organizations (e.g., regarding knowledge sharing, crowdsourcing, viral
diffusion, business value), and for societies in a broader sense (e.g.,
regarding uprisings, public sentiment, financial markets).

This mini-track is designed to stimulate rigorous and relevant
investigations in the context of Social Analytics and Economics of Social
Media. All lenses of inquiry are encouraged, including strategic,
organizational, behavioral, economic, and technical. We welcome
theoretical, analytical, design-oriented, and empirical research using any
kind of research method. Real world applications in respect to particular
industries such as retail and e-commerce are also particularly welcome and
encouraged.

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Topics of interest include, but are not limited to, the following:

* Evolution of communication and behavior patterns in Social Media

* Application of social network analysis and mining

* Diffusion of information in Social Media (e.g., real-time capture,
emerging phenomena)

* Sentiment analysis in Social Media (e.g., analysis and manipulation of
public sentiment)

* Identification of (sub)communities and their evolution over time

* Social Media and prediction

* Implications and potential of Social Media for marketing

* Business value of Social Media and business models for Social Media
providers

* The rise and fall of specific Social Media platforms (e.g., success
factors, churn prevention)

* Migration between Social Media platforms over time

* Social Media and Customer Relationship Management (e.g., customer
acquisition)

* Social Media and consumer behavior (e.g., social commerce)

* Social Media and recommendation systems

* Social Media and information search

* The use of Social Media in crowdsourcing

* The interplay between online and offline social networks

* The impact of Social Media in specific industries

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Submission Site:

http://mc.manuscriptcentral.com/amcis2012

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Mini-Track Chairs:

Balaji Rajagopalan
School of Business Administration
Oakland University
Rochester, MI, USA
rajagopa at oakland.edu<mailto:rajagopa at oakland.edu>

Mathias Klier (primary contact)
Department of Information Systems, Production and Logistics Management
University of Innsbruck
Innsbruck, Austria
mathias.klier at uibk.ac.at<mailto:mathias.klier at uibk.ac.at>

Florian Probst
FIM Research Center Finance & Information Management
University of Augsburg
Augsburg, Germany
florian.probst at wiwi.uni-augsburg.de<mailto:florian.probst at wiwi.uni-augsburg.de>
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