[AISWorld] Announcing: Volume 22, issue 1 of the Journal of Organizational Computing and Electronic Commerce

[Holsapple, Clyde W]

Dear Colleagues:

I am pleased to announce publication of Volume 22, Issue 1 of the

Journal of Organizational Computing and Electronic Commerce<http://www.informaworld.com/smpp/title~db=all~content=t775653688>

Abstracted/indexed in: ISI Science Citation Index; ISI Science Citation Index Expanded; Journal Citation Reports: Science - Computing & Technology; Scopus; INSPEC; Cabell's Directory of Publishing Opportunities in Management; EBSCOhost Products; CompuMath Citation Index; Computer Abstracts; PsycINFO/Psychological Abstracts; Ergonomics Abstracts.

This issue is comprised of the following articles:

"A Theoretical Framework for Consumer E-Satisfaction and Site Stickiness:
An Evaluation in the Context of Online Hotel Reservations"

Greta L. Polites
Clay K. Williams
Elena Karahanna
Larry Seligman
E-satisfaction, defined in this study as overall satisfaction with an e-vendor's website, is considered an important factor in encouraging loyalty to that site. Yet, to date, findings have varied tremendously, in both the strength of the satisfaction-loyalty relationship and factors surrounding it. We approach the study of e-satisfaction and e-loyalty (here termed "site stickiness") from a site-specific perspective, meaning that we focus on consumer perceptions of satisfaction with, and loyalty toward, the information technology (IT) artifact (website) itself, excluding outside influences, such as offline interactions with the e-vendor and post-consumption experiences. We further seek to understand the satisfaction-stickiness relationship in the context of the hospitality industry, where loyalty programs are believed to play a key role in impacting consumer behavior. We ground our research model in Bagozzi's 1992<http://www.tandfonline.com/doi/abs/10.1080/10919392.2012.642242#CIT0005> framework of the self-regulation of attitudes, intentions, and behavior, and test it using a survey of 4838 consumers who visited a large hotel chain's website for the specific purpose of researching room rates and availability as a prelude to booking a room. Results generally support the proposed model. Post hoc analyses indicate that while trust is not a significant direct predictor of satisfaction, it negatively moderates the value-satisfaction relationship. Loyalty card membership, while an important predictor of site stickiness, does not moderate the satisfaction-stickiness relationship as suggested in prior research. This indicates further research is necessary to explore other ways of conceptualizing the impact of loyalty programs, such as investigating member vestedness.

"Why Do Consumers Go Internet Shopping Again?
Understanding the Antecedents of Repurchase Intention"

Yue-Yang Chen

Consumer intention of reusing online websites for shopping has a major consequence for an electronic commerce company's profitability. Therefore, understanding the factors that influence online customers' repurchase intentions is of great importance to the EC companies. Drawing on specific dimensions of Social Cognitive Theory (SCT), Information Systems continuance model, Technology Acceptance Model (TAM), and empirical findings from prior studies as antecedents, the related factors were adapted and integrated within the context of Internet shopping repurchase intentions and were tested in a field study. Empirical data for hypotheses testing were collected from the online virtual store of 7-ELEVEN in Taiwan, yielding 444 valid samples. The results show that online consumer repurchase intention is determined by satisfaction, perceived usefulness, perceived ease of use, and Internet shopping self-efficacy. Satisfaction is influenced by perceived usefulness, perceived ease of use, confirmation, and positive Internet shopping experience. Perceived usefulness, in turn, is influenced by behavior modeling, positive Internet shopping experience, Internet shopping self-efficacy, and confirmation. Confirmation is affected by positive Internet shopping experience and behavior modeling. In addition, confirmation has significant effects on perceived ease of use. Finally, positive Internet shopping experience appeared to have a significant impact on Internet shopping self-efficacy. From the empirical data, meaningful findings and conclusions are derived, and suggestions for future research are also discussed.

"A Cross-National Study on Online Consumer Perceptions, Trust, and Loyalty"

Sonia San-Martín
Carmen Camarero

This article analyzes the validity of signaling theory and relationship marketing in e-commerce and in two different countries with different stages of technology development. We advance a model that reflects the role played by website characteristics as determinant factors of trust and loyalty to the website. The model is tested for young Internet users. It is examined in Spanish and Japanese contexts to ascertain whether any differences emerge due to differing cultures and shopping contexts. Results reveal few differences between Spain and Japan, despite their contrasting development of e-commerce and Information and Communication Technologies (ICT). Customer service is the most important website signal to engender trust, a feature closely linked to loyalty both in Japan and Spain. However, reputation seems more important when engaging Japanese buyers' trust, whereas only website design has an impact on Spanish buyers' trust.


"Power-Dependence and Reseller Influence on SMEs' Continued Use of Online Direct Sales Channels: An Empirical Study"

Xiaolin Li
Suvankar Ghosh

A dual-channel model with a physical sales channel and an online direct sales channel (ODSC) frequently causes channel conflicts. Small- and medium-sized enterprises (SMEs) using such a model may be forced to suspend ODSC to ease conflicts and maintain traditional resellers. From a channel conflict perspective, this study investigates a few critical factors underlying SMEs' intention to continue with an existing ODSC. We develop a research model by integrating power-dependence theory and the technology acceptance model. Then we construct and administer a survey to a sample of US SMEs currently using the dual-channel model. Partial least squares regression is employed to analyze the data and evaluate the impact of four key factors on SMEs' continuance of ODSCs: perceived business value of ODSCs, perceived ease of continuance with ODSCs, reseller dependence, and reseller forceful actions. Findings of the study contribute to the understanding of supplier-reseller relationships and continued use of information technologies among SMEs.

These articles are presently available at http://www.tandfonline.com/toc/hoce20/current


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Please consider JOCEC as a possible outlet for your own high-quality innovative research dealing with multiparticipant, inter-personal, distributed, organizational, and inter-organizational digital systems.


Clyde W. Holsapple
Editor-in-Chief, Journal of Organizational Computing and Electronic Commerce<http://www.leaonline.com/loi/joce>
Gatton College of Business and Economics
University of Kentucky

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