[AISWorld] New Issue of Pacific Asia Journal of the Association for Information Systems (PAJAIS)

Michelle Yen yenjumin at mail.nsysu.edu.tw
Tue Aug 14 03:51:16 EDT 2012


Dear Colleagues,



On behalf of the Pacific Asia Journal of the Association for Information 
Systems (PAJAIS), I am pleased to announce that Vol. 4. Number 2, 2012 issue 
of PAJAIS is now available at the journal web site: 
http://journal.ecrc.nsysu.edu.tw/pajais/

PAJAIS is also available through AIS e-library: 
http://aisel.aisnet.org/pajais/



Table of Contents



1)      Fully Mediated Effects of Formative Measures Using MIMIC Constructs

James J. Jiang, Jacob C. Tsai, Gary Klein, and Stacie Petter



Abstract:

Formatively-measured constructs are increasingly applied in information 
system research models. Recent work shows that exogenous 
formatively-measured constructs suffer from a number of problems that 
include interpretational confounding and a lack of external consistency. Yet 
replacement by reflectively-measured constructs can lead to bias if not 
theoretically appropriate.

One solution may be to use a MIMIC construct composed of the formative 
measures as well as two additional reflective measures. A simulation study 
indicates that a MIMIC so composed mitigates the problems of 
interpretational confounding and poor external consistency allowing use 
broader use in a variety of structural models.



Keywords: Formative measures, endogenous variables, research methodology, 
structural equation models, simulation, MIMIC models

*********************************************************************

2)      IT Governance in Collaborative Networks: A Socio-Technical 
Perspective

Josephine L.L. Chong and Felix B. Tan



Abstract

Research on IT governance has tended to focus on the issue within a single 
organizational environment. Our understanding of IT governance in an 
inter-organizational context remains limited. In addition, few have taken a 
socio-technical perspective. The aim of the study is therefore to 
empirically explore the impacts of socio-technical factors on the 
effectiveness of IT governance for a collaborative network by examining 
three IT governance elements: structure, process and relational mechanism. 
This paper reports on the findings of the pilot phase of the broader study. 
The findings indicate that more effective collaborative IT governance is 
associated with an active involvement of a governing body; a co-ordinated 
communication process; and the presence of relational culture and 
attitudinal commitment. Theoretical and managerial implications of the study 
are discussed.



Keywords: IT governance, Attitudinal commitment, Relational culture, 
Communication process

*********************************************************************

3)      A Design Science Approach to Virtual World Implementation of Trade 
Fairs

Ramesh Sharda, David Sikolia, Joseph Thomas and Ramesh Sambasivan



Abstract

Virtual world technology platforms, which allow users from distant places to 
congregate virtually for entertainment or other purposes, are growing into 
useful tools for businesses and consumers. Besides other applications, the 
concept of same-time, different-place gatherings can also be used to 
organize virtual trade fairs that are complements or extensions of physical 
tradeshows. This paper describes a design-science approach to the 
development of a virtual world technology platform specifically aimed at 
creating virtual tradeshow events that bring show attendees and exhibitors 
together. After describing the design and development of the virtual world 
tech-nology platform and some of its applications, we report its 
implementation in a career fair setting organized to facilitate interaction 
between would-be employers and students at a university.. We also conducted 
a preliminary evaluation of the effectiveness and efficiency of this virtual 
event by surveying employers and attendees. Although the event effectiveness 
is rated aver-age, this exploratory analysis reveals that the virtual events 
are quite efficient in terms of use of resources. The overall effort to 
develop the virtual events is minimal as compared to the number of 
additional attendees that can participate in the event, reducing the cost 
per new lead gener-ated. As the technology evolves further to enhance 
richness of the interactions, these virtual events will become major 
applications of virtual worlds.



Keywords: Virtual Worlds, Tradeshow, Design Science, Virtual Career Fair

*********************************************************************

Best Regards,

Dr. Ting-Peng Liang, Editor in Chief,

Pacific Asia Journal of the Association for Information Systems

Information Systems Department

College of Business Administration

Electronic Commerce Research Center
National Sun Yat-sen University
70 Lien-Hai Road, Kaohsiung 804 Taiwan
http://www.ecrc.nsysu.edu.tw/
TEL:886-7-5252000 ext 4781
FAX:886-7-5254504





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