[AISWorld] Contents of JAIS, Volume 13, Issue 8 (August)

[Gregor, Shirley]

Contents of Volume 13, Issue 8 (August) Journal of the Association for Information Systems (JAIS) Official Publication of the Association for Information Systems

Published: Monthly Electronically
ISSN: 1536-9323
Published by the Association for Information Systems, Atlanta, USA http://aisel.aisnet.org/jais/

Editor-in-Chief: Professor Shirley Gregor, The Australian National University, Australia

PAPER ONE
Is This Review Believable? A Study of Factors Affecting the Credibility of Online Consumer Reviews from an ELM Perspective By Cindy Man-Yee Cheung, Choon-Ling Sia, and Kevin K. Y. Kuan

Abstract
With the ever-increasing popularity of online consumer reviews, understanding what makes an online review believable has attracted increased attention from both academics and practitioners. Drawing on the elaboration likelihood model (ELM), this study examines four information cues used to evaluate the credibility of online reviews: Argument quality, source credibility, review consistency, and review sidedness, under different levels of involvement and expertise. We conducted an online survey that involved users of Epinions.com, a popular online consumer review website, to test the research model empirically. Consistent with previous research, the results reveal that argument quality, a central cue, was the primary factor affecting review credibility. Participants also relied on peripheral cues such as source credibility, review consistency, and review sidedness when evaluating online consumer reviews. Review sidedness had a stronger impact on review credibility when the recipient had a low involvement level and a high expertise level. However, the other interaction effects were not significant. We discuss the theoretical and practical implications of these results.



To obtain a copy of the entire article, click on the link below:
http://aisel.aisnet.org/jais/vol13/iss8/2/

PAPER TWO
Morality, Ethics, and Reflection: A Categorization of Normative IS Research By Bernd Carsten Stahl

Abstract
Moral views and perceptions, their ethical evaluation and justification, and practical concerns about how to incorporate them all play important roles in research and practice in the information systems discipline. This paper develops a model of normative issues ranging from moral intuition and explicit morality to ethical theory and meta-ethical reflection. After showing that this normative model is relevant to IS and that it allows an improved understanding of normative issues, the paper discusses these levels of normativity in the context of two of the most prominent normative topics in IS: Privacy and intellectual property. The paper then suggests that a more explicit understanding of the different aspects of normativity would benefit IS research. This would leverage the traditional empirical strengths of IS research and use them to develop research that is relevant beyond the boundaries of the discipline. Such broader relevance could be aimed at the reference disciplines. In particular, moral philosophy could benefit from understanding information technology and its role in organizations in more detail. It could, furthermore, inform policy makers who are increasingly called on to regulate new information technologies.



To obtain a copy of the entire article, click on the link below:
http://aisel.aisnet.org/jais/vol13/iss8/1/



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