[AISWorld] IJIMA Vol. 7, No. 3, 2012 - Table of Contents

[Eldon @COB]

. . . . . . . . . . . [ Apologies for cross-mailing. ]

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INTERNATIONAL JOURNAL OF INTERNET MARKETING AND ADVERTISEMENT (IJIMA)

Indexed by ABI/INFORM, Cabell's Directory, Inspec, Management and
Marketing Abstracts, & Scopus

Published by Inderscience Enterprises Ltd., Geneva, Switzerland
ISSN (Online): 1741-8100 - ISSN (Print): 1477-5212

Vol. 7, No. 3, 2012

Journal URL: http://www.icebnet.org/ijima/
or http://www.inderscience.com/ijima/
Online Paper Submission URL: http://www.icebnet.org/author/
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. . . . . . . . TABLE_OF_CONTENTS
PAGES
TITLE
AUTHORS
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195-216
A branding model for web search engines

Lu Zhang; Bernard J. Jansen; Anna S. Mattila


217-236
Credibility cues in online shopping: an examination of corporate
credibility, retailer reputation, and product review credibility

Sojung Kim; Sejung Marina Choi


237-259
Beliefs, attitudes, and behaviours toward advertising on social
media in the Middle East: a study of young consumers in Dubai,
United Arab Emirates

Sara Kamal; Shu-Chuan Chu


260-277
A two-path model on the effects of positivity and empathy reflected
by online reviews: a choice mechanism perspective

Xuehua Wang; Cheris W.C. Chow; Zhilin Yang