[AISWorld] On-Line Business Analytics Graduate Certificate

[David Douglas]

The Information Systems Department (Sam M. Walton College of Business, University of Arkansas)
is pleased to announce the offering of a
On-Line Business Analytics Graduate Certificate (12 hours)


On-Line Business Analytics Certificate
Two Semesters - each semester 16 weeks (six hours)

This Graduate Certificate in Analytics is a twelve hour, on-line credential program designed to give business and non-business graduate students a foundation in 1) the gathering and management of transactional and informational data, 2) statistical methods used in data/business analytics, and 3) the effective application of data mining tools and techniques.  Key program components include -

*          Analytics - foundational analytical & statistical techniques to gather, analyze, & interpret information - "what does the data tell us?"

*          Data - store, manage, and present data for decision making - "How do I get the data - big data"

*          Data Mining - Move beyond analytics to knowledge discovery and data mining - "Now, let's use to data to build models; putting the data to work"
Students in this program will gain knowledge of and hands-on experience with:

*         Fundamentals of analytics, decision support, and estimation models

o   Data analysis and business analytics using fundamental statistics

o   Estimation model development using regression and decision trees

o   Forecasting

o   Survey development and analysis

o   Analytics Presentation for Decision Support

*         Data management concepts

o   Relational & Dimensional Data modeling

o   Normalization

o   Structured Query Language (SQL)

o   Data Warehousing & OLAP

o   Data extraction for analysis

o   Database application development

*         Data mining

o   Application of analytics to real-world and "Big Data"

o   Data mining: supervised/directed and unsupervised/undirected

o   Data Mining techniques:  Linear Regression, Neural Networks, Decision Trees, K-Nearest Neighbor, Logistic Regression, Clustering (Segmentation), and Association Analysis.

o   Web and Text Mining

...using tools and data sets from:

*         SAS (Enterprise Guide, Enterprise Miner)

*         IBM (SPSS Modeler)

*         Microsoft (SQL Server, Analysis Services, Visual Studio, Visio, Excel)

*         Teradata (SQL Assistant)

*         Sam's Club, Dillard's, Acxiom, Tyson Foods, and other data sets

http://online.uark.edu/programs/business-analytics-certificate.html

Contacts:
T. P. Cronan (pcronan at walton.uark.edu<mailto:pcronan at walton.uark.edu>)  or Jeff Mullins (jmullins at waltonuark.edu<mailto:jmullins at waltonuark.edu>)





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