[AISWorld] Electronic Markets - CfP Special Issue on "Dynamics of Customer Interaction (DCI) on Social Media Platforms"

[Electronic Markets]

- Apologies for cross-postings - 

Dear colleagues,

We would like to draw your attention to our call for papers for the special
issue on "Dynamics of Customer Interaction (DCI) on Social Media Platforms".


The submission deadline is October 31, 2014. The detailed CfP is copied
below.
                               
We cordially invite original research contributions to the special issue or
to general research on electronic markets and networked business from all
potential authors. Please note that general research articles can be
submitted anytime whereas special issue articles need to be submitted by the
deadline shown in the CfP.

Please feel free to forward this email to interested colleagues. If
questions arise regarding the submission deadline or potential topics,
please contact the editorial office [editors at electronicmarkets.org].

With best regards,
Nadja Schubert
Executive Editor


*********************************************************************
Electronic Markets - The International Journal on Networked Business

Call for Papers for Special Issue on 

"Dynamics of Customer Interaction (DCI) on Social Media Platforms"
*********************************************************************

Guest Editors
*************
* Ulrike Baumöl, FernUniversität Hagen, Germany,
Ulrike.Baumoel at FernUni-Hagen.de
* Linda Hollebeek, Waikato Management School, New Zealand
* Reinhard Jung, University of St. Gallen, Switzerland
* Christian Wagner, City University of Hong Kong, China

Theme
********
The nature and dynamics of the interaction between customers and
organizations continue to change at a rapid pace. Specifically, while
customer interactions with organizations are becoming increasingly important
in terms of sales and marketing, customers are simultaneously gaining
influence in the online sphere. Today’s customers, for instance, are much
more likely to consider product- or brand-related information provided by
other customers, rather than to rely on marketing material. 
These developments create both risks and opportunities for organizations. On
the one hand, the organization’s reduced level of control over customer
communications has developed into an almost unavoidable risk. On the other
hand, leveraging trust among customers, and tracking customers’ willingly
shared product or brand-related views have the potential to provide gains
over contemporary customer communications. 
In the light of these recent developments, this special issue of Electronic
Markets is dedicated to social media-based customer interactions with
organizations, their manifestations, expressions, dynamics, and
communication techniques. The issue seeks to explore the effect of the
changing nature of such interactions on (inter)organizational strategies,
processes, information technology (IT) infrastructure and organizational
culture, as well as the identification, management and monitoring of
associated organizational risks and opportunities.

Central issues and themes 
*************************
Possible topics of submissions include, but are not limited to:
-     Models of customer interaction including switching behavior between
social media platforms and other channels (e.g. call centers)
-     Organizations’ options to influence the customers’ channel switching
behavior
-     Role of trust among customers and in specific social media platforms
-     Language and semantics in social media
-     Business models leveraging DCI
-     Strategic impact of DCI
-     Processes for managing DCI
-     IT architectures for DCI
-     Social media-based communication strategies and tactics 
-     Social customer relationship management (Social CRM)
-     Organizational change management 
-     Customer communication value and life time value 
-     Measuring and driving the performance of investments in social
media-based applications 
-     Social customer interaction on electronic markets

We encourage contributions with a broad range of methodological approaches,
including conceptual, qualitative and quantitative research. We would also
like to welcome authors publishing on the topic of Dynamics of Customer
Interaction (DCI) on Social Media Platforms with reference to electronic
markets and networked business.
We also welcome contributions addressing related topics not listed above
(please contact the special issue editors in that case to discuss the fit
prior to submission).
All papers will be peer reviewed and should conform to Electronic Markets
publication standards. Electronic Markets is a SSCI-listed journal and
supports methodological and theoretical pluralism, i.e. empirical or
theoretical work, qualitative research, design science and/or prototypes are
all welcomed by the journal. If you would like to discuss any aspect of the
special issue, please contact the guest editors.

Submission
***********
All papers must be original, not published or under review elsewhere. Papers
must be submitted via our electronic submission system at
http://elma.edmgr.com. 
Instructions, templates and general information are available
at http://www.electronicmarkets.org/authors.
Please note the preferred article length must be in a range of 3,500 to
6,500 words.
 
Important deadline
*******************
* Submission Deadline: October 31, 2014

The CfP is also available on our website at
http://www.electronicmarkets.org/call-for-papers/single-view-for-cfp/datum/2
014/05/22/dynamics-of-customer-interaction-dci-on-social-media-platforms-1/.

====================================================================
Electronic Markets - The International Journal on Networked Business 
====================================================================
Editors-in-Chief: Rainer Alt, Leipzig University and Hubert Österle,
University of St. Gallen 
Executive Editor: Nadja Schubert, Leipzig University

Editorial Office:
Electronic Markets - The International Journal on Networked Business 
c/o Information Systems Institute, Leipzig University
04109 Leipzig, Germany
Phone +49 341 9733600
Fax +49 341 9733612
E-mail: editors at electronicmarkets.org  
electronicmarkets.org  
facebook.com/ElectronicMarkets   
twitter.com/journal_EM    

Electronic Markets is a SSCI-listed academic journal and published quarterly
by Springer. ISSN: 1019-6781 (Paper) 1422-8890 (Online).