[AISWorld] CFP: AMCIS 2015 Minitrack: Managing (Big) Data as an Asset

[Robert C Nickerson]

CALL FOR PAPERS - AMCIS 2015



Minitrack: MANAGING (BIG) DATA AS AN ASSET



Americas Conference on Information Systems (AMCIS)

Puerto Rico, August 13-15, 2015

Conference website: http://amcis2015.aisnet.org/

Manuscript submission website: https://mc.manuscriptcentral.com/amcis2015

IMPORTANT DATES:
January 5, 2015 - Manuscript submissions open
February 25, 2015 - Manuscript submission deadline
April 21, 2015 – Author notification

Description
Among the most significant changes currently facing organizations are big data and business analytics. Luftman’s annual IT management trends research over the last 15 years has placed big data/business analytics as the number one emerging technology investment around the globe. This, in concert with the trends research also indicating a global increase in the use of IT for revenue generating initiatives, is demanding organizations to address how to leverage this important set of technologies.

To be successful in leveraging data and business analytics, organizations need to understand how to move from big data to smart data, and more importantly, how to obtain demonstrable value from these important initiatives.

The impact of big data analytics touches every area of the enterprise – marketing, sales, research, finance, human resources, supply chain, customer relations, legal, etc.  To be successful there is a strong requirement for an organizational leader/manager to provide a new form of information service to the entire enterprise.   As a result, there is currently a debate regarding the role of, or need for, a Chief Data Officer (CDO) or Chief Analytics Officer (CAO) – perhaps as another member of the C-suite.  Or, perhaps such a role is better placed under the CIO, or elsewhere in the organization. There is no one best place in which the responsibilities for the data questions raised above should reside for every organization. Management, however, needs guidance regarding what to take into account in determining the best alternative for their individual situation (e.g., strategy, culture, politics, IT-business relationship).

Clearly defined governance processes for data and business analytics are essential.The key is for executives to consider data as an asset – to determine how best to manage it, to exploit its potential, as we would with any other asset. How should it be acquired, stored, maintained and put to work.   Recognizing the importance of IT and non-IT organizations working collaboratively is essential.

While there are numerous industry-oriented articles on managing data as an asset, limited academic research has appeared. This dearth of research publications highlights the need for theoretical and empirical investigation into this topic. The purpose of this minitrack is to provide a forum for presenting research in this new and important area.

Suggested Topics
Topics for this minitrack include, but are not limited to, the following:
•         Data and analytics strategy
•         Business organization for gaining value from data
•         How and what data to capture
•         Storage for the growing availability of data
•         Feasibility and effectiveness of analytics
•         IT, business, and industry skills needed by the organization
•         Data and analytics responsibility within the organization
•         Ethical questions and considerations and how to deal with them
•         New business models
•         Governance of data and business analytics
•         Responsibility and expertise for:
•          strategic authority for informational assets
•          tactical and operational management of data assets
•          investment and sourcing decisions for deploying data initiatives
•          achieving organizational data success/value from data initiatives
•          ensuring data security/privacy compliance
•          creating innovative data-driven products and services

IMPORTANT NOTE:  We anticipate having an IBM executive practitioner event to be held during AMCIS where attendees from both the IBM and AMCIS will have an opportunity to share perspectives on the topics in this minitrack.


MINITRACK CO-CHAIRS


Rob Nickerson
San Francisco State University
RNick at sfsu.edu<mailto:RNick at sfsu.edu>

Jerry Luftman
Global Institute for IT Management
luftman at hotmail.com<mailto:luftman at hotmail.com>

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