[AISWorld] AMCIS 2015 CFP: Customers and Consumers as a New Challenge for End-User Computing (SIGOSRA)

[Paul Drews]

*CALL FOR PAPERS**
**21st Americas Conference on Information Systems (AMCIS 2015)*
Puerto Rico
August 13-15, 2015
http://amcis2015.aisnet.org/

*Mini-Track: Customers and Consumers as a New Challenge for End-User 
Computing**
**Track: End-User Information Systems, Innovation, and Organizational 
Change (SIGOSRA)*

The field of end-user computing has successfully put a focus of research 
in IS development and implementation on empowering the users. However, 
today, the term "user" needs to be redefined as many organizations 
dramatically extend the number of people using their IT systems. 
Customers, consumers, partners and other stakeholders are now becoming 
users of the organizations’ IT. These groups may comprise several 
hundreds of thousands or even millions of people with different IT 
skills and hardware. They are acting in diverse and often unknown 
contexts. Mobile applications, web shops and web portals are the bridges 
between an organization and its customers and consumers. Traditional 
ways of providing training, support, empowerment, and innovation need to 
be rethought with regard to this extended use.

Like the internal IT users, consumers and customers are much more 
experienced in using IT today. Hence, organizations are also facing 
increased expectations if they provide IT systems to their customers and 
consumers. Contrary to their internal IT users, they cannot draw on 
established governance structures or impose direct pressure. Instead, 
organizations are to an increasing degree driven by the progress of 
consumer technology and leading web-based systems, which are known and 
used by their customers and consumers. The IT management in 
organizations is therefore in the need to find new structures for 
interacting with customers and consumers (e. g. in the fields of demand 
management, innovation management, service provision).

With this mini-track, we seek to attract research, which is related to 
the well-established field of end-user computing. In accordance with the 
conference theme of “blue ocean research”, we encourage the submission 
of work that extends this field by also considering customers and 
consumers as end-users.

*Topics of interest include, but are not limited to*:
- Customers and consumers as end-users of IS
- Achieving a better understanding of the customers’ and consumers’ needs
- Establishing and maintaining IT-related communication channels with 
customers and consumers
- Empowering customers and consumers with flexible IT systems
- Methods for reducing the time needed for training
- Integrating consumers and customers in IT-related innovation processes
- Training and support services for customers and consumers
- Entrepreneurial and small companies as end-users
- New roles and tasks in organizations related to the IT-based 
interaction with consumers and customers
- Customers' and consumers' IT skills
- Consumerization of IT
- Customer-oriented and consumer-oriented cross-department collaboration 
(e. g. between IT, marketing, sales)
- Challenges of the IT organization / IT management directly facing 
customers and consumers
- New methods for managing the IT department’s interaction with 
customers and consumers

We welcome conceptual, empirical, and design-oriented contributions for 
this mini-track.

*Submission:*
Please follow the instructions given at 
http://amcis2015.aisnet.org/submission-guidelines

*Important dates:*
February 25, 2015: Submission Deadline
April 21, 2015: Author Notification Date
April 28, 2015: Camera-ready Revisions Due Date
August 13-15, 2015: AMCIS Conference

*Mini-Track Chairs:*
Paul Drews, Leuphana University of Lüneburg, paul.drews at leuphana.de 
(primary contact)
Tilo Böhmann, University of Hamburg, tilo.boehmann at uni-hamburg.de
Elizabeth A. Regan, University of South Carolina, earegan at mailbox.sc.edu

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