[AISWorld] CfP - AMCIS 2015 - Mini track on Online Collaborative Consumption

[Eusebio Scornavacca]

AMCIS 2015 - Mini track - Online Collaborative Consumption

Mini-Track Description
This minitrack examines the nature and implications of a new and emergent strand of social commerce – collaborative consumption – where the emphasis is on sharing rather than owning assets and where people consume together. Collaborative consumption websites (including, for example, AirBnB, RelayRides, TaskRabbit and NeighborGoods) allow resources such as space, goods, skills or services to be shared. Such developments have been influenced by sustainability issues including economic austerity, wasteful consumerism, and global warming and environmental pollution. This minitrack welcomes conceptual and empirical research examining this emerging phenomenon using a variety of epistemologies and methodologies. Collaborative consumption is potentially very disruptive to many industry sectors and can be considered an example of Blue Ocean Research: a new and uncontested but potentially high-impact phenomenon.

Call for Papers
The rapid expansion of websites based upon collaborative consumption business models is paving the way for a so-called “sharing economy”  where the dominant consumption logic is shifting from product ownership to product usage, i.e. individuals are mainly interested in using products rather than owning products. Collaborative consumption websites focus on peer-to-peer marketplaces where unused space, goods, skills, money, or services can be rented, borrowed, bartered, traded, and swapped. Collaborative consumption is a form of social commerce, where online peer-to-peer commercial activities are facilitated through social networking technologies. According to Booz and Co., the global social commerce market for physical goods and services is predicted to grow from $5 billion in 2011 to $30 billion by 2015. By focusing upon sharing as a predominant form of exchange, these models are rapidly emerging in significance due to a convergence of technological, social and economic factors such as online connectivity, environmental consciousness, and the current economic downturn.
Collaborative consumption websites based upon sharing values are expected to disrupt significantly conventional modes of commerce by transforming the way people consume. This posits profound implications not only for individual consumers, but for society, the retail industry, charities, and related stakeholders. However, collaborative consumption through online channels is currently not well understood and the limited amount of conceptual research and anecdotal evidence suggests that the purchase process is being redefined and that individual motivations are likely to be quite different to previous social sharing initiatives such as open source software or file-sharing. This mini-track welcomes original, innovative, multi-method and cross-disciplinary research that seeks to explore, explain or predict this emerging phenomenon.

Potential Topics:
User adoption of collaborative consumption websites.
Consumer behavior in collaborative consumption.
Case studies of collaborative consumption.
Social sharing theory and collaborative consumption.
Social networking analysis of collaborative consumption communities.
Sustainability theory and collaborative consumption.
Economic modelling of collaborative consumption.
Modelling rent versus buy decision-making behaviour.

Co-chairs:
Stuart J. Barnes, Kent Business School, University of Kent s.j.barnes at kent.ac.uk<mailto:s.j.barnes at kent.ac.uk>
Andrew D. Pressey, Birmingham Business School, University of Birmingham A.Pressey at bham.ac.uk<mailto:A.Pressey at bham.ac.uk>
Eusebio Scornavacca, Merrick School of Business, University of Baltimore escornavacca at ubalt.edu<mailto:escornavacca at ubalt.edu>
Kem Z.K. Zhang, School of Management, University of Science and Technology of China zzkkem at ustc.edu.cn<mailto:zzkkem at ustc.edu.cn>

DEADLINE FOR SUBMISSION: February 25, 2015

Further information : http://amcis2015.aisnet.org/2-uncategorised/38-ebusiness-and-ecommerce-sigebiz-track

Eusebio Scornavacca
John & Margaret Thompson Professorship in MIS
Dean James Chair for Distinguished Teaching
Director - Teaching Innovation Incubator
Merrick School of Business
University of Baltimore
1420 N. Charles St.
Baltimore, MD 21201 USA