[AISWorld] CFP: AMCIS 2015 Mini-track: Online Collaborative Consumption

Kem zzkkem at ustc.edu.cn
Wed Feb 11 11:49:24 EST 2015


Mini-Track Description:
This minitrack examines the nature and implications of a new and emergent
strand of social commerce – collaborative consumption – where the emphasis
is on sharing rather than owning assets and where people consume together.
Collaborative consumption websites (including, for example, AirBnB,
RelayRides, TaskRabbit and NeighborGoods) allow resources such as space,
goods, skills or services to be shared. Such developments have been
influenced by sustainability issues including economic austerity, wasteful
consumerism, and global warming and environmental pollution. This minitrack
welcomes conceptual and empirical research examining this emerging
phenomenon using a variety of epistemologies and methodologies.
Collaborative consumption is potentially very disruptive to many industry
sectors and can be considered an example of Blue Ocean Research: a new and
uncontested but potentially high-impact phenomenon.

Call for Papers:
The rapid expansion of websites based upon collaborative consumption
business models is paving the way for a so-called “sharing economy”
(Buczynski, 2013; Gansky, 2010) where the dominant consumption logic is
shifting from product ownership to product usage, i.e. individuals are
mainly interested in using products rather than owning products (Bardhi and
Eckhardt, 2012; Belk, 2014). Collaborative consumption websites focus on
peer-to-peer marketplaces where unused space, goods, skills, money, or
services can be rented, borrowed, bartered, traded, and swapped (Botsman
and Rogers, 2011). Collaborative consumption is a form of social commerce,
where online peer-to-peer commercial activities are facilitated through
social networking technologies. According to Booz and Co., the global
social commerce market for physical goods and services is predicted to grow
from $5 billion in 2011 to $30 billion by 2015 (Anderson et al., 2011). By
focusing upon sharing as a predominant form of exchange, these models are
rapidly emerging in significance due to a convergence of technological,
social and economic factors such as online connectivity, environmental
consciousness, and the current economic downturn (Agyeman et al., 2013;
Benkler, 2011; Fremstad, 2014; John, 2013).
Collaborative consumption websites based upon sharing values are expected
to disrupt significantly conventional modes of commerce by transforming the
way people consume. This posits profound implications not only for
individual consumers, but for society, the retail industry, charities, and
related stakeholders. However, collaborative consumption through online
channels is currently not well understood and the limited amount of
conceptual research and anecdotal evidence suggests that the purchase
process is being redefined and that individual motivations are likely to be
quite different to previous social sharing initiatives such as open source
software or file-sharing (Benkler, 2011; Giesler, 2006). This mini-track
welcomes original, innovative, multi-method and cross-disciplinary research
that seeks to explore, explain or predict this emerging phenomenon.

Potential Topics:
User adoption of collaborative consumption websites.
Consumer behavior in collaborative consumption.
Case studies of collaborative consumption.
Social sharing theory and collaborative consumption.
Social networking analysis of collaborative consumption communities.
Sustainability theory and collaborative consumption.
Economic modelling of collaborative consumption.
Modelling rent versus buy decision-making behaviour.

Co-chairs:
Stuart J. Barnes, Kent Business School, University of Kent
s.j.barnes at kent.ac.uk
Kem Z.K. Zhang, School of Management, University of Science and Technology
of China zzkkem at ustc.edu.cn
Andrew D. Pressey, Birmingham Business School, University of Birmingham
A.Pressey at bham.ac.uk
Eusebio Scornavacca, Merrick School of Business, University of Baltimore
escornavacca at ubalt.edu

Deadline:
February 25, 2015

Further information :
http://amcis2015.aisnet.org/2-uncategorised/38-ebusiness-and-ecommerce-sigebiz-track


------
Kem Z.K. Zhang
Associate Professor
School of Management
University of Science and Technology of China
Email: zzkkem at ustc.edu.cn
http://scholar.google.com/citations?user=Cgl2JKEAAAAJ&hl=en
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