[AISWorld] Well Written Business Cases

[Cecil Eng Huang Chua]

Sorry. Just as a followup.  By business case, I mean a proposal written to sell a project to upper management.  I don't mean a case study as per Harvard or Ivey.

My students have to write one, and I want exemplars to illustrate the ideas to them.

Cecil Chua

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From: AISWorld [aisworld-bounces at lists.aisnet.org] on behalf of Cecil Eng Huang Chua [aeh.chua at auckland.ac.nz]
Sent: Tuesday, February 17, 2015 11:18 AM
To: ISWorld
Subject: [AISWorld] Well Written Business Cases

Hi all,

I was wondering if someone had a collection of well written business cases. This is for a module (i.e., not an entire course) in effective business case writing.  What I am mainly looking for are business cases (preferably IT, but not necessarily) that are clear and convincing.  I am specifically looking for:

- Cases that cut through the technical jargon to explain why a proposal is valid in business terms.
- A variety of cases where the rhetoric isn't necessarily financial.  For example, I have a couple of cases from a water management agency which talks about savings of water.  Other examples might be cases from hospitals which talk about saving lives or getting faster turnaround in wards.  I also want cases with financial rhetoric.
- Preferably where a careful reader will remain convinced.  For example, IT development cases should include cost of maintenance, opportunity cost of training and other "hidden" costs when calculating ROI.
- Ideally (but not necessarily) cases with both rational and non-rational appeal.  So, while ROI is stated, morale boosting and other intangibles are also cited as benefits.

I've tried the ones available on the Internet and they are pretty bad.  For example, in one supposedly exemplar business case, the executive summary had "We recommend option 3" when option 3 isn't described in the summary, only in the text.

Cecil Chua
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