[AISWorld] Pacific Asia JAIS New Issue

[TPLIANG]

Below are abstracts of papers published in therecent issue of Pacific Asia JAIS volume 7 number 2. Full papers are available fordownload at http://journal.ecrc.nsysu.edu.tw/pajais/.

 

1. Application of Survival Modelto Understand Open Source Software Release

By Ravi Sen, Matthew L. Nelson,Chandrasekar Subramaniam

 

Abstract

One of the recurrent themes in open sourcesoftware research is to understand the impacts of various projectcharacteristics on its success. Open source software (OSS) projects rely onvoluntary participation of developers and tend to be continually in development.Hence, an important measure of success is the time it takes for an OSS projectto release a stable version to its users. However, there is little research onthis success measure and how the OSS characteristics enable or delay theprogress towards stable release. In this study, we use survival analysistechnique on open source project data to explore the impacts of OSScharacteristics on the time it takes to release stable software versions. Wefind that when compared to the interest of developers in the project, interestof end-users has a greater positive effect on an OSS project progress towardsstable release. Our findings also suggest that the use of C and C-likeprogramming languages or a Weak-Copyleft license for the ope
 n source project negativelyimpact the project’s time to reach stable status. In OSS projects less than 8months since becoming public, the use of a Strong-Copyleft license positivelyaffects the project’s progress. One of the implications of our findings is thatOSS project administrators should control software change requests or formsmaller developer groups to better control the delays due to higher developerinterest in their projects.

 

2. How the Conscious and AutomaticInformation Processing Modes Influence Consumers’ Continuance Decision in ane-Commerce Website

By Christy M.K.Cheung, Xiabing Zheng, Matthew K.O. Lee

 

Abstract

Conscious and automatic informationprocessing modes represent two approaches to deal with IS continuance. ExistingIS studies mostly viewed them as two independent systems and examined IScontinuance through either a cognitive deliberating process or an automaticprocess. In this study, we attempt to clarify the complex nature of IScontinuance by examining various interactions between the two informationprocesses. Particularly, we argued that habit activates the heuristicinformation processing mode and facilitates consumers’ decision making throughinteracting with key elements of the rational decision process. We conducted alongitudinal study to empirically test the research model with 385 consumers ofan e-commerce website. The results show that the two information processingmodes work in parallel to explain consumers’ continuance decision.Satisfaction, perceived enjoyment, and alternative attractiveness havesignificant direct effects on continuance intention. Furthermore, h
 abitexhibits a significant negative moderating effect on the relationship between alternativeattractiveness and continuance intention. We believe that this study providesnew insights to both IS research and practice.

 

3. Website Interactivity andPromotional Framing on Consumer Attitudes Toward Online Advertising: Functionalversus Symbolic Brands

By Yu-Wen Li, Shu-Min Yang, Ting-Peng Liang

 

Abstract

In light of the rapid increase in thenumber of online consumers, advertising on websites is increasingly popular.However, previous research has indicated that consumers have negative attitudetoward online advertisements. Hence, how to increase the effectiveness ofonline ads and understanding what factors affecting consumer attitudes towardwebsite ads are important. This paper reports findings from an experiment thatexamined the effect of website interactivity, promotional framing (pricediscounts versus premiums), and different brand images (functional versussymbolic) on consumer attitudes toward the ads and toward the product in theadvertisement. The results indicate that both website interactivity andpromotional methods can enhance consumer attitudes, but price discount iseffective only when the brand perception is functional but not effective whenthe brand image is symbolic.. The findings are valuable to advertisers andresearchers in understanding factors that affect the ef
 fectiveness of websiteadvertisements.

-- 
Ting-Peng Liang 
National Chair Professor