[AISWorld] JAIS 2015 Volume 16, Issue 10 (October) Contents

[JAIS]

Contents of Volume 16, Issue 10 (October) Journal of the Association for Information Systems (JAIS), Official Publication of the Association for Information Systems

Published: Monthly Electronically
ISSN: 1536-9323
Published by the Association for Information Systems, Atlanta, USA (http://aisel.aisnet.org/jais/)



Editor-in-Chief:  Professor Suprateek Sarker, University of Virginia, USA





PAPER ONE

The Impact of Computerized Agents on Immediate Emotions, Overall Arousal and Bidding Behavior in Electronic Auctions

Timm Teubner, Karlsruhe Institute of Technology (KIT)

Marc Adam, The University of Newcastle

Ryan Riordan, Queen's University

Abstract

The presence of computerized agents has become pervasive in everyday live. In this paper, we examine the impact of agency on human bidders' affective processes and bidding behavior in an electronic auction environment. In particular, we use skin conductance response and heart rate measurements as proxies for the immediate emotions and overall arousal of human bidders in a lab experiment with human and computerized counterparts. Our results show that computerized agents mitigated 1) the intensity of bidders' immediate emotions in response to discrete auction events, such as submitting a bid and winning or losing an auction, and 2) the bidders' overall arousal levels during the auction. Moreover, agency affected bidding behavior and its relation to overall arousal: whereas overall arousal and bids were negatively correlated when competing against human bidders, we did not observe this relationship for computerized agents. In other words, lower levels of agency yield less emotional behavior. The results of our study have implications for the design of electronic auction platforms and markets that include both human and computerized actors.

To obtain a copy of the entire article, click on the link below:

http://aisel.aisnet.org/jais/vol16/iss10/2/



PAPER TWO

Technology, Humanness, and Trust: Rethinking Trust in Technology

Nancy K. Lankton, Marshall University

D. Harrison McKnight, Michigan State University

John Tripp, Baylor University

Abstract

Information systems (IS) research has demonstrated that humans can and do trust technology. The current trust in technology literature employs two different types of trust in technology constructs. Some researchers use human-like trust constructs (e.g., benevolence, integrity, and ability), while other researchers use system-like trust constructs (e.g., helpfulness, reliability, and functionality). Interestingly, past research shows that both sets of measures influence important dependent variables, but the literature does not explain when one type should be used instead of the other type. In this paper, we use trust, social presence, and affordance theories to shed light on this research problem. We report on two studies. In study 1, we argue first that technologies vary in their perceived "humanness". Second, we argue that, because users perceive two technologies to differ in humanness, they will develop trust in each technology differently (i.e., along more human-like criteria or more system-like criteria). We study two technologies that vary in humanness to explore these differences theoretically and empirically. We demonstrate that, when the trust construct used aligns well with how human the technology is, it produces stronger effects on selected outcome variables than does a misaligned trust construct. In study 2, we assess whether these technologies differ in humanness based on social presence, social affordances, and affordances for sociality. We find that these factors do distinguish whether technology is more human-like or system-like. We provide implications for trust-in-technology research.

To obtain a copy of the entire article, click on the link below:

http://aisel.aisnet.org/jais/vol16/iss10/1/