[AISWorld] CFP Workshop on Service Design (SeDe-2016)

Tue May 3 09:52:39 EDT 2016

CALL FOR PAPERS

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* Workshop on Service Design (SeDe-2016)
* in conjunction with
* The 35th International Conference on Conceptual Modeling (ER 2016)
* November 2016, Gifu, Japan
* http://www.iss.uni-saarland.de/en/sede-2016/ <http://www.iss.uni-saarland.de/en/sede-2016/> 
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TOPIC
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Designing services is a ubiquitous task for almost any organization. A key element that distinguishes services from products is the co-creation of service providers and customers, i.e. services only exist if service providers and customers interact. When designing services, communications, knowledge flows, and interactions on various levels between service providers and customers must be anticipated while enabling flexibility at the borders of service designs. Thus, in contrast to product design, instantiations of service designs are generally situated and, thus, contextualized.

Even though services are increasingly the focus of business models for single organizations and even whole economies, research on service design is still in its infancy (Grönroos, 1987). Business-oriented conceptual models on services are rather qualitative (e.g, Goldstein et al. 2002) or focus on service quality (Seth et al. 2005). Marketing-driven approaches for designing services, such as service blueprinting (Shostak, 1984), have been widely used in practice and in lectures on service management. Nonetheless, these approaches lack rigor and specificity, as known in conceptual modeling research.

Technical views, such as service-oriented architectures (SOA), provide a different notion of a service with stronger focus on protocols, data structures, and interfaces (e.g., W3C’s Web Services Description Language (WSDL)). Embedding service descriptions into formal ontological representations has been discussed (Ferrario & Guarino 2009) and supported by representation languages, e.g. DAML-S (Ankolekar et al. 2002), WSMO (Roman et al. 2005), or recently with S-OPL (Quirino et al. 2015) or AISM (Maaß & Storey 2015). Furthermore, with the rise of big data, data science, and machine learning algorithms, the need for services that leverage large amounts of data is increasing (cf. Smart Services). Conceptual models and dedicated methods for designing smart services are still missing.

In essence, service definitions are highly heterogeneous, conceptual models for service designs are immature and patchy, and methods are only partially defined. With increasing importance of big data and data science, requirements for service design are rapidly changing and growing in complexity. In our workshop, we look for innovative research and industry contributions that extend and enrich previous attempts on service design. Work in progress is appreciated as well as advanced research papers and contributions from industry.

TOPICS OF INTEREST
==================

Relevant topics include but are not restricted to

* Formal methods for the design of services and service systems;
* Foundation of service-oriented business process modeling;
* Modeling languages / techniques for services;
* Service design methods
* Design science for services;
* Design of semantic services;
* Service design patterns
* Design of data-driven services wrt. big data and data science
* Services for sensor-based systems
* Design of smart services and services for Industrie 4.0 and industrial internet
* Personalization, contextualization, and adaptation of services;
* Quality of service design;
* Semantics of service-oriented systems;
* Service composition planning
* Verification of service designs;
* Service ontologies, service ontology alignment, matching, and mapping;
* Tools for service design

SUBMISSION GUIDELINES
======================

Papers can be submitted in English as full research paper (max. 10 pages) or short paper (position paper, work in progress; max. 6 pages). The length of the paper must not exceed the mentioned limits including all references and appendices. Papers must contain original contributions that have not been published previously, nor already submitted to other conferences or journals in parallel with this workshop.

Each submission is reviewed by at least three experts. Submitted papers must follow the LNCS guidelines (http://www.springer.de/comp/lncs/authors.html). Papers should be submitted electronically as a self-contained PDF file using the EasyChair Submission site ( https://easychair.org/conferences/?conf=sede20160 <https://easychair.org/conferences/?conf=sede20160> )

Accepted workshop papers are published as a single volume of Springer LNCS to be distributed at the ER 2016 conference.

IMPORTANT DATES
================

* Submission : June, 13,  2016
* Notification : July 11, 2016
* Camera Ready Version : July 25, 2016
* Workshop: November 14-17, 2016 (one day)

WORKSHOP ORGANIZERS
======================

* Wolfgang Maaß, Saarland University & German Research Center for Artificial Intelligence (DFKI)
* Matthias Jarke, RWTH Aachen & Fraunhofer Institute for Applied Information Technology (FIT)

PROGRAM COMMITTEE
====================

* Roman Beck, Goethe University, Frankfurt, Germany
* Nicola Guarino, ISTC CNR, Rome, Italy 
* Giancarlo Guizzardi, Universidade Federal do Espírito Santo, Brazil 
* Sabine Janzen, Saarland University, Germany
* Jeffrey Parsons, Memorial university of Newfoundland, Canada
* Oscar Pastor Lopez, Polytechnic University of Valencia, Spain
* Elmar Sinz, University of Bamberg, Germany
* Veda Storey, Georgia State University, USA
* Carson Woo, University of British Columbia, Canada 
* Martin Henkel, Stockholm University 
* Bernhard Thalheim, Christian-Albrechts-Universität zu Kiel 
* Hans Akkermans, Vrije Universiteit Amsterdam 
* Jaap Gordijn, Vrije Universiteit Amsterdam 

--
Univ.-Prof. Dr.-Ing. Wolfgang Maaß

Chair in Information and Service Systems
Department of Law and Economics
Saarland University
Tel: +49 (0) 681 / 302 - 64736
iss.uni-saarland.de/en/ <http://iss.uni-saarland.de/en/>

Scientific Director at DFKI
Research Group Smart Service Engineering
German Research Center for Artificial Intelligence
Saarbrücken
Tel: +49 (0) 681 / 302 - 64736
wolfgang.maass at dfki.de <mailto:wolfgang.maass at dfki.de> 
http://www.dfki.de <http://www.dfki.de/>
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