[AISWorld] [AJIS] New Article Published: Brand Switching Pattern Discovery by Data Mining Techniques for the Telecommunication Industry in Australia

[John Lamp]

Hi,

The Australasian Journal of Information Systems has just published its latest article.

Islam, M., D'Alessandro, S., Furner, M., Johnson, L., Gray, D., & Carter, L. (2016). Brand Switching Pattern Discovery by Data Mining Techniques for the Telecommunication Industry in Australia.
doi: http://dx.doi.org/10.3127/ajis.v20i0.1420

Abstract
There is more than one mobile-phone subscription per member of the Australian population. The number of complaints against the mobile-phone-service providers is also high. Therefore, the mobile service providers are facing a huge challenge in retaining their customers. There are a number of existing models to analyse customer behaviour and switching patterns. A number of switching models may also exist within a large market. These models are often not useful due to the heterogeneous nature of the market. Therefore, in this study we use data mining techniques to let the data talk to help us discover switching patterns without requiring us to use any models and domain knowledge. We use a variety of decision tree and decision forest techniques on a real mobile-phone-usage dataset in order to demonstrate the effectiveness of data mining techniques in knowledge discovery. We report many interesting patterns, and discuss them from a brand-switching and marketing perspective, through which they are found to be very sensible and interesting.

Keywords: decision tree, decision forest, ensemble of decision trees, data mining, brand switching, switching behaviour

-=-=-=-
Call for Papers

AJIS publishes high quality contributions to the global Information Systems (IS) discipline with an emphasis on theory and practice on the Australasian context.

Topics cover core IS theory development and application (the nature of data, information and knowledge; formal representations of the world, the interaction of people, organisations and information technologies; the analysis, design and deployment of information systems; the impacts of information systems on individuals, organisations and society), IS domains (e-business, e-government, e-learning, e-law, etc) and IS research approaches.

Research and conceptual development based in a very wide range of epistemological methods are welcomed.

All manuscripts undergo double blind reviewing by at least two well qualified reviewers. Their task is to provide constructive, fair, and timely advice to authors and editor.

AJIS welcomes research and conceptual development of the IS discipline based
in a very wide range of epistemologies. Different types of research paper need to be judged by different criteria. Here are some assessment criteria that may be applied:

*       Relevance - topic or focus is part of the IS discipline.
*       Effectiveness - paper makes a significant contribution to the IS body of knowledge.
*       Impact - paper will be used for further research and/or practice.
*       Uniqueness - paper is innovative, original & unique.
*       Conceptual soundness - theory, model or framework made explicit.
*       Argument - design of the research or investigation is sound; methods appropriate.
*       Clarity - Topic is clearly stated; illustrations, charts & examples support content.
*       Reliability - data available; replication possible.
*       References - sound, used appropriately, and sufficient - appropriate AJIS articles referenced
*       Style - appropriate language, manuscript flows.

This journal provides immediate open access to its content on the principle that making research freely available to the public supports a greater global exchange of knowledge.

AJIS has been published since 1993 and appears in the Index of Information Systems Journals, is ranked "A" by both the Australian Council of Professors and Heads of Information Systems and the Australian Business Deans' Council.

In addition to web distribution, AJIS is distributed and indexed by a large number of organisations, a full list of which appears on the journal website.

Thanks for the continuing interest in our work,

Cheers
John
@JohnWLamp
ORCID: 0000-0003-1891-0400
ResearcherID: A-3227-2008
ISNI: 0000 0003 5074 9223
Scopus AuthorID: 9840309500

Index of Information Systems Journals http://lamp.infosys.deakin.edu.au/journals/
Editor-in-Chief, Australasian Journal of Information Systems  http://journal.acs.org.au/index.php/ajis/

Never mind "publish or perish," "get visible or vanish"
(That slogan is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0 Unported License<http://creativecommons.org/licenses/by-nc-sa/3.0/>.)
[Description: Creative Commons License]

--
Dr John Lamp
Associate Professor
Department of Information Systems and Business Analytics, Deakin Business School
[dea_webbanner_dbsmission_amend04.web]

Deakin University
Geelong Waterfront Campus, Locked Bag 20001, Geelong, VIC 3220
+61 3 52272110
john.lamp at deakin.edu.au<mailto:john.lamp at deakin.edu.au>
www.deakin.edu.au<http://www.deakin.edu.au/>
Deakin University CRICOS Provider Code 00113B



Important Notice: The contents of this email are intended solely for the named addressee and are confidential; any unauthorised use, reproduction or storage of the contents is expressly prohibited. If you have received this email in error, please delete it and any attachments immediately and advise the sender by return email or telephone.

Deakin University does not warrant that this email and any attachments are error or virus free.
-------------- next part --------------
A non-text attachment was scrubbed...
Name: image001.png
Type: image/png
Size: 5460 bytes
Desc: image001.png
URL: <http://lists.aisnet.org/pipermail/aisworld_lists.aisnet.org/attachments/20161129/0106560a/attachment.png>
-------------- next part --------------
A non-text attachment was scrubbed...
Name: image002.jpg
Type: image/jpeg
Size: 17780 bytes
Desc: image002.jpg
URL: <http://lists.aisnet.org/pipermail/aisworld_lists.aisnet.org/attachments/20161129/0106560a/attachment.jpg>