[AISWorld] cfp - AMCIS 2017 - Semantics, Ontologies, Intelligence and Intelligent Systems (Sponsored by SIGODIS)

Don Heath drheath2 at gmail.com
Mon Dec 5 12:12:36 EST 2016


Track:  Semantics, Ontologies, Intelligence and Intelligent Systems
(Sponsored by SIGODIS)

*Mini-Track:* *Customer Experience and Organizational Intelligence*

Don Heath, University of Wisconsin Oshkosh, heathd at uwosh.edu

Increasingly, organizations are interacting with current and potential
customers across a plenitude of IT-mediated “touch points”. Consequently,
coordinating strategies will likely dominate management thought in the near
and intermediate term as the number and variety of these “touch points”
continues to expand. Effective strategies will rely on quality practitioner
and academic research on a variety of issues, such as how to: differentiate
user experience across points of interaction, increase reach to the
consumer, improve conversion rates, sustain consumer loyalty, manage the
global and the local experience, etc. The end customer is at the focus,
with various technologies, devices and networks facilitating seamless
computing, communication, collaboration as well as commerce related
functionalities to the end users. This is made possible by embedding data,
sensors, controllers, and other devices into the physical and virtual
spaces of human beings thereby facilitating seamless interactions and
co-engagement between the end customer and the organization.

This revolution challenges companies to reimagine ways to reach current and
potential audiences in a coordinated way across a multitude of channels and
devices — both wired and wireless. Intelligent enterprises are exploiting
this topology to drawing inferences and develop key analytics by
aggregating and mining data about customers, competitors, vendors, markets,
and products as well as services. Enterprises are able to garner global and
local intelligence enabling them to develop innovative products and
services better aligned to market needs. We invite research which addresses
or expands on these ideas. Conceptual, empirical and design-oriented works
are welcome and will be considered for this mini-track.

** Potential topics for manuscripts include but are not limited to:*

   - Engaging end customers via a combination of devices and delivery
   channels
   - Multi-modal user experiences & Immersive Interaction Technologies
   - Enhancing customer engagement by combining immersive interaction
   technologies and multi-modal user experiences
   - Enabling enterprises to make intelligent decisions related to
   workforce composition, collaboration, leadership and, employee retention
   - Pervasive computing devices requiring the need to reach end customers
   across multitude of devices
   - Exponential growth of data (both structured as well as unstructured),
   created by end customers, sensors etc. requiring the need to analyses and
   visualize the data
   - Leveraging easy availability of computing power on the go in the form
   of cloud computing
   - Decision making by understanding and analyzing the collective
   intelligence created across various customer touch points as well as social
   networks.
   - Better understanding of customer behavior using techniques such as
   text analytics, natural language processing as well as social network
   analysis.
   - Improved visibility across the supply chain and real-time data
   availability.
   - Better monitoring of production processes to optimize operations,
   reduce costs, enhance production as well as prevent and/or detect health
   and safety issues.
   - Adaptive systems which respond to touch-point data

**Submission:**
Instructions on how to submit a manuscript can be found here. The
submission deadline is March 1st, 2017.

**Important dates:**
January 9, 2017: ScholarOne opens for submissions
March 1, 2017: ScholarOne closes for submissions
April 17, 2017:  Author notification of decision outcomes



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