[AISWorld] Contents of Volume 18, Issue 1 (January) Journal of the Association for Information Systems (JAIS)

[JAIS]

Contents of Volume 18, Issue 1 (January) Journal of the Association for Information Systems (JAIS), Official Publication of the Association for Information Systems
Published: Monthly Electronically
ISSN: 1536-9323
Published by the Association for Information Systems, Atlanta, USA (http://aisel.aisnet.org/jais/)

Editor-in-Chief:  Professor Suprateek Sarker, University of Virginia, USA



Paper
Software Piracy in the Presence of Open Source Alternatives

Fernando S. Machado, UCP, Católica Lisbon School of Business & Economics
T S. Raghu, Arizona State University
Preethika Sainam, Thunderbird School of Global Management at ASU
Rajiv Sinha, Arizona State University

Abstract
We develop a model to investigate the manner in which the pricing, profitability, and protection strategies of a seller of a proprietary digital good respond to changing market conditions. Specifically, we investigate how product piracy and the presence of open source software alternatives (such as Open Office) impact the optimal strategy of a seller of proprietary software (such as Microsoft Office). In contrast to previous literature, we show that firms may make more (rather than less) effort to control piracy when network externalities are strong. In addition, we show that the level of network externalities amplifies losses incurred by an incumbent due to high-quality pirated goods. Therefore, for products characterized by high network externalities (such as software), sellers need to try to maintain a large perceived quality gap between their product and illegal copies. Further, we demonstrate that the appearance of an OSS alternative leads the incumbent to reduce both price and the level of piracy control. Although high-quality pirated goods are detrimental to profits in the absence of OSS, they may actually limit the incumbent’s losses and the need to adjust price and protection strategies due to the introduction of an OSS alternative. Thus, an incumbent may find it easier to compete with OSS in the presence of product piracy. Finally, highly correlated intrinsic valuation between an incumbent and OSS products require smaller adjustments to price and piracy controls and leads to muted impact on incumbent profit.


To obtain a copy of the entire article, click on the link below:
http://aisel.aisnet.org/jais/vol18/iss1/3 


Paper
Got Phished? Internet Security and Human Vulnerability

Sanjay Goel, University at Albany, SUNY
Kevin Williams, University at Albany, SUNY
Ersin Dincelli, University at Albany, SUNY

Abstract
A leading cause of security breaches is a basic human vulnerability: our susceptibility to deception. Hackers exploit this vulnerability by sending phishing emails that induce users to click on malicious links that then download malware or trick the victim into revealing personal confidential information to the hacker. Past research has focused on human susceptibility to generic phishing emails or individually targeted spear-phishing emails. This study addresses how contextualization of phishing emails for targeted groups impacts their susceptibility to phishing. We manipulated the framing and content of email messages and tested the effects on users’ susceptibility to phishing. We constructed phishing emails to elicit either the fear of losing something valuable (e.g., course registrations, tuition assistance) or the anticipation of gaining something desirable (e.g., iPad, gift card, social networks). We designed the emails’ context to manipulate human psychological weaknesses such as greed, social needs, and so on. We sent fictitious (benign) emails to 7,225 undergraduate students and recorded their responses. Results revealed that contextualizing messages to appeal to recipients’ psychological weaknesses increased their susceptibility to phishing. The fear of losing or anticipation of gaining something valuable increased susceptibility to deception and vulnerability to phishing. The results of our study provide important contributions to information security research, including a theoretical framework based on the heuristic-systematic processing model to study the susceptibility of users to deception. We demonstrate through our experiment that several situational factors do, in fact, alter the effectiveness of phishing attempts.
 

To obtain a copy of the entire article, click on the link below:
http://aisel.aisnet.org/jais/vol18/iss1/2 


Paper
Communicating Personal Health Information in Virtual Health Communities: An Integration of Privacy Calculus Model and Affective Commitment

Nima Kordzadeh, Idaho State University
John Warren, University of Texas at San Antonio

Abstract
Health consumers such as patients and caregivers often join virtual health communities (VHCs) to seek and provide health-related information and emotional support. To do so, they converse with other individuals in platforms such as public discussion boards and blogs. During these online conversations, people may communicate their personal health information (PHI) to others. A potential driver for this form of revealing PHI is the immediate positive outcomes that it can provide for contributors and the community. PHI disclosure, however, can entail privacy risks and concerns for community members, which may ultimately hamper their participation in those communities. Moreover, one’s emotional attachment to a VHC (namely, affective commitment) may influence one’s PHI sharing behaviors in that community. Thus, to understand how various factors impact communicating PHI in public VHC discussions, we drew on the privacy calculus model and the notion of affective commitment, developed a theoretical model, and empirically tested the model. To do so, we administered a survey to individuals from three different populations including students, faculty, and staff at a large university and visitors to clinics. We performed a set of hierarchical moderated multiple regressions on the dataset. The results revealed that privacy concerns along with expected personal and community-related outcomes of communicating PHI affected willingness to communicate PHI in public VHC discussions. The results, however, refuted the hypothesized direct and moderating effects of affective commitment on willingness to share PHI in these virtual platforms. The findings of this study provide contributions to research and practice. 

To obtain a copy of the entire article, click on the link below:
http://aisel.aisnet.org/jais/vol18/iss1/1 


Elizabeth White Baker, PhD
Production Managing Editor, JAIS
jais at comm.virginia.edu