[AISWorld] Pacific Asia Journal of the Association for Information Systems Vol. 8 Issue 4

Wei-Ting Chen manager.pajais at gmail.com
Tue Feb 7 03:12:05 EST 2017


Dear Colleagues,



On behalf of the Pacific Asia Journal of the Association for Information
Systems (PAJAIS), I am pleased to announce that Vol. 8. Number 4, 2016
issue of PAJAIS is now available at the journal web site:
http://journal.ecrc.nsysu.edu.tw/

PAJAIS is also available through AIS e-library:
http://aisel.aisnet.org/pajais/



*Table of Contents *



PAJAIS special issue on Social Media and Social Commerce

Qiang YE, Ping-Ju Wu, Sultana Lubna Alam and John Campbell



Abstract

Since its emergence in the last decade, social media has rapidly moved from
a purely socializing tool to a key professional application (Cummings et
al., 2009). Social media and social networks use in commerce has become
ubiquitous and is changing the way we communicate, market, sell, and trade
(Boyd and Ellison, 2007). The popularity of social networking sites (SNSs)
and the emergence of Web 2.0 technologies have brought new developments in
e-commerce, which enable individuals to interact with their peers in online
communities via social platforms (Liang & Turban, 2011). The social
connections and interactions of individuals on the Internet, especially in
SNSs, have enabled the expansion of e-commerce to include social commerce
(Zeng et al., 2009).

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1)      On the Factors Influencing Consumers’ Adoption of Social Commerce –
A Review of the Empirical Literature

Thomas Friedrich



Abstract

Social commerce, the combination of e-commerce activities and social media,
is a lucrative means for e-commerce companies to increase their sales
volumes. As social commerce initiatives considerably depend on the
consumers’ social interactions, it becomes important for companies to
understand how consumers can be stimulated to participate in social
commerce. While several empirical studies have already focused on
investigating what factors influence consumers to adopt to social commerce,
the findings of these studies are scattered across the literature base,
sometimes not transparent, and not straightforwardly comparable. To
synthesize these findings, we conduct a systematic review of the empirical
literature on the consumers’ adoption of social commerce. In particular, we
identify and classify conceptually similar factors and outcome variables
(i.e., behavioral intentions and/or behaviors). Moreover, we apply a
vote-counting technique and a sign test to aggregate the reported effects
between the factors and outcome variables. After analyzing 61 academic
publications, we contribute a structured and comprehensive list of factors
and their potential effects on various adoption-related outcome variables.
Our results reveal that for some factors, such as trust, usefulness, or
social influence, the effects point in a clear direction, while for several
other factors, such as enjoyment, risk, or social presence, the effects are
yet not clear and require further investigations.



Keywords: Social commerce, adoption, consumer behavior, literature review,
vote counting

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2)      Role of Social Media on Information Accessibility

Farzana Parveen Tajudeen, Noor Ismawati Jaafar and Ainin Sulaiman



Abstract

Social media is the gathering place of a large pool of consumers. It is the
repository of consumer information and acts as a means of spreading
information to build market presence. Most literature states that
organizational usage of social media enhances customer relations, but
social media also acts as a medium for information acquisition. Not many
previous studies have investigated the role of social media on information
accessibility. Therefore this study examined the impact of social media on
information accessibility. A total of 171 organization responded to the
survey and the result of the survey showed that social media usage has a
positive impact on information accessibility. Also it was found that
factors such as interactivity, trust and institutional pressure positively
influence social media usage in organizations. This study provided a
clearer understanding on the real importance of social media and its
benefits towards information acquisition. The results would motivate and
guide organizations in social media usage for information acquisition which
is important for understanding the customers, competitors and the industry
and to develop strategies for enhancing business performance.



Keywords: Social media, Information accessibility, Organizational impact,
Customer relations

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3)      Business Value of Facebook: A Multiple Case Study from a Developing
Country

Ashir Ahmed and Mubasher Ibrahim



Abstract

Social media applications such as Facebook, Twitter and Instagram are used
by firms to create business value. Small companies, generally referred as
small to medium sized enterprises (SME) are predominantly interested in
using these applications because of the low cost associated with their
usage, low barriers to participation as low level of IT-skills required to
use them. SMEs can use social media for a variety of tasks such as
marketing, community building and customer relationship management. This
study examines the use of Facebook among SMEs in a developing country and
aims to extend the existing understanding of how SMEs create business value
by using Facebook. A multiple case study approach is used as a research
methodology involving five SMEs from Pakistan. In depth interviews were
conducted with the key informants of these SMEs to find out why they are
using Facebooks and what business value has been created from such usage.
It is anticipated that the findings presented in this study will foster an
understanding of the business value that can be derived from Facebook by
SMEs, especially in the case of developing countries like Pakistan.



Keywords: Small and medium enterprises, SME, Social media, Facebook,
Business value, Multiple case study

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4)      An Empirical Examination of Continuance Intention of Social Network
Sites

Tommy K. H. Chan, Christy M. K. Cheung, Na Shi, Matthew K. O. Lee and Zach
W. Y. Lee



Abstract

Social network sites (SNSs) have drawn extensive attention among scholars
and practitioners. In this study, we aim at explaining the continuance of
SNSs. Specifically, we propose and empirically test a research model of
continuance intention to use SNSs. We also examine the relative impacts of
SNS-specific motivation factors and social factors derived from the SNS
environment on continuance intention to use SNSs. Building upon expectation
disconfirmation theory (EDT), our research model was empirically tested
with 204 Facebook users through an online survey. While prior studies focus
mostly on the SNS-specific motivations, our results demonstrated that
social factors derived from the SNS environment play a dominant role in
explaining the continuance intention to use SNSs. In particular, this study
suggested that perceived critical mass, social presence, and social norms
are influential and major factors that determine continuance intention. We
believe that this study provides significant contributions to both
researchers and practitioners in the context of SNSs.



Keywords: Expectation disconfirmation theory, Continuance intention, User
satisfaction, Motivation to use, Social network sites

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5)      Empirical Analysis of Posts and Interactions: A case of Australian
Government Facebook Pages

Sultana Lubna Alam



Abstract

Research on government use of Facebook (FB) and citizen engagement has
increased in the last five years or so; however there is a scarcity of
empirical research that identify the extent of agency and audience
engagement on government FB pages. Questions still remains unanswered if
agencies with dissimilar functional focus engage differently in FB. Based
on a large-scale world-first empirical analysis of over 147 federal
government FB pages, this article presents insights on online participation
in terms of government posts and citizen interactions observed over three
years (2013-2016) across different types of agencies (i.e. operational,
policy, regulatory and specialist). Preliminary findings show convincing
agency and audience engagement on FB pages as a platform for sharing and
communicating. However there are differences among the agencies in terms of
audience and agency engagement relative to post activity and interactions.
The findings have implications for federal government agencies, both from
benchmarking and capability building perspectives.



Keywords: Facebook, government, post, interaction

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Best Regards,

Dr. Ting-Peng Liang, Editor in Chief,

Pacific Asia Journal of the Association for Information Systems

Information Systems Department

College of Business Administration

Electronic Commerce Research Center
National Sun Yat-sen University
70 Lien-Hai Road, Kaohsiung 804 Taiwan
http://www.ecrc.nsysu.edu.tw/
TEL:886-7-5252000 ext 4781
FAX:886-7-5254504



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