[AISWorld] [AJIS] New Article Published: Theorizing E-Commerce Business Models: On the Impact of Partially and Fully Supported Transaction Phases on Customer Satisfaction and Loyalty

[John Lamp]

Hi,

The Australasian Journal of Information Systems has just published its latest article.

Madlberger, M., & Matook, S. (2017). Theorizing E-Commerce Business Models: On the Impact of Partially and Fully Supported Transaction Phases on Customer Satisfaction and Loyalty. Australasian Journal of Information Systems, 21. doi: http://dx.doi.org/10.3127/ajis.v21i0.1426

Abstract
Although considerable research has been conducted on the definition and classification of e-commerce business models, little research has integrated the support and impact of distinct transaction phases within e-commerce business models. Indeed, any channel design decisions depend on the arrangement of the three transaction phases, viz. information phase, agreement phase and fulfilment phase. Whereas in literature, a complete support of transaction phases is implicitly assumed, in practice, e-commerce firms exist that consciously do not support all three transaction phases through the online channel. In cases for which only certain phases are supported in one channel, the customer is required to switch to another channel to complete the transaction. To gain an initial understanding of the relevance of transaction phases, we examine the influence of transaction phase support in one channel on satisfaction and reuse intention of an e-commerce website under consideration of users' prior experiences. We conduct a laboratory experiment involving two e-commerce business models that differ only in the number of supported transaction phases via the online channel. Empirical data was analysed using a Bayesian network approach. Our analysis indicates the types of users who value partial support compared to those users who prefer full support of transaction phases. The results will assist firms in meeting future challenges regarding user engagement and attraction to their online stores.

Keywords Electronic commerce business model; transaction phases; channel design; channel switching; customer satisfaction; reuse intention; tourism industry; Bayesian network

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Call for Papers

AJIS publishes high quality contributions to the global Information Systems (IS) discipline with an emphasis on theory and practice on the Australasian context.

Topics cover core IS theory development and application (the nature of data, information and knowledge; formal representations of the world, the interaction of people, organisations and information technologies; the analysis, design and deployment of information systems; the impacts of information systems on individuals, organisations and society), IS domains (e-business, e-government, e-learning, e-law, etc) and IS research approaches.

Research and conceptual development based in a very wide range of epistemological methods are welcomed.

All manuscripts undergo double blind reviewing by at least 2 well qualified reviewers. Their task is to provide constructive, fair, and timely advice to authors and editor.

AJIS welcomes research and conceptual development of the IS discipline based
in a very wide range of epistemologies. Different types of research paper need to be judged by different criteria. Here are some assessment criteria that may be applied:

*       Relevance - topic or focus is part of the IS discipline.
*       Effectiveness - paper makes a significant contribution to the IS body of knowledge.
*       Impact - paper will be used for further research and/or practice.
*       Uniqueness - paper is innovative, original & unique.
*       Conceptual soundness - theory, model or framework made explicit.
*       Argument - design of the research or investigation is sound; methods appropriate.
*       Clarity - Topic is clearly stated; illustrations, charts & examples support content.
*       Reliability - data available; replication possible.
*       References - sound, used appropriately, and sufficient - appropriate AJIS articles referenced
*       Style - appropriate language, manuscript flows.

This journal provides immediate open access to its content on the principle that making research freely available to the public supports a greater global exchange of knowledge.

AJIS has been published since 1993 and appears in the Index of Information Systems Journals, is ranked "A" by both the Australian Council of Professors and Heads of Information Systems and the Australian Business Deans' Council.

In addition to web distribution, AJIS is distributed by EBSCO, it is listed in Cabell's International Directory and is indexed by EBSCO, Elsevier, Scopus and the Directory of Open Access Journals.

Thanks for the continuing interest in our work,

Cheers
John
@JohnWLamp
ORCID: 0000-0003-1891-0400
ResearcherID: A-3227-2008
ISNI: 0000 0003 5074 9223
Scopus AuthorID: 9840309500

Index of Information Systems Journals http://lamp.infosys.deakin.edu.au/journals/
Editor-in-Chief, Australasian Journal of Information Systems  http://journal.acs.org.au/index.php/ajis/

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Dr John Lamp
Associate Professor
Department of Information Systems and Business Analytics, Deakin Business School
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