[AISWorld] Promoting our MIS programs

[Weible, Rick]

Hi All,
Thanks for reading my message.

The MIS program at my university suffers from two basic issues:

1.       Name recognition

2.       Definition - what is MIS

We are developing a plan to address these issues and invite your suggestions and direction.

Name recognition - most of our students have never heard of MIS. Management information systems is not a term introduced to our high school students.  Current students indicate before entering the college of business they had never heard of MIS and have no concept of the discipline.

Basic understanding of MIS - to address this issue, we are developing a new slogan describing the MIS program. "The Masterminds of busIness computerS" or technologies.  Other slogans ideas?  "MIS - where computers mean business"

Masterminds
of busIness
                computerS

or    technologieS

Has anyone tried any advertising?  Google Ad words or Facebook, etc.?  Effects?

Why major in MIS?

*         Only STEM major in the college of business

*         Lowest math and science requirement of any STEM major at the University

*         Technology will rule the future, so rule technology

*         Great employment outlook

*         High starting salaries

*         High job satisfaction

We are having t-shirts made with the following image - luckily Marshall University starts with M. see the attachment.

Please send any suggestions!!!

Thanks again,
I love computers!!!
Dr. Rick Weible
Marshall University
Division of Management, Marketing and MIS
College of business
419 Corbly Hall  - One John Marshall Drive
Huntington, WV 25755
email: weible at marshall.edu<mailto:weible at marshall.edu>
phone: 304-696-2673  fax: 304-696-6013
http://www.rickweible.org<http://www.rickweible.org/>

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