[AISWorld] CfP iCRM Workshop at WI17

[Alt, Rainer]

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C A L L   F O R   P A P E R S

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WORKSHOP co-located with the



2017 IEEE/WIC/ACM International Conference on Web Intelligence 2017 (WI2017)

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Leipzig University, Germany

August 23 - 26, 2017

http://www.webintelligence2017.com



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2nd International Workshop on Intelligent Data Analysis in Integrated Social CRM (iCRM 2017)

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Submission deadline: May 21, 2017



Integrated Social Customer Relationship Management (Social CRM) aims at using data from social media in customer-oriented processes. However, transforming the large volume of mostly unstructured social media content into value adding opportunities remains challenging. A variety of software applications based on web and text mining techniques has emerged for this task, which identify relevant social media postings and extract basic information (e.g. number of "likes", occurrences of key words, identification of simple sentiments). Many of these tools are only little integrated and fall short of identifying more complex patterns, such as, semantic relationships between actors, profiles or postings from large, dispersed and unstructured databases.



Advanced techniques, such as semantic business intelligence (SBI) (e.g., semantic enrichment and disambiguation of social media data, data warehouses based on the semantic web, semantic interoperability) or computational intelligence (CI) (e.g. artificial neural networks, Bayesian models, fuzzy systems and evolutionary computing), promise to improve the capabilities in knowledge discovery and may also enable new usage scenarios for Social CRM (e.g. impact simulation, network analysis, topic development, trend prediction) in various domains (e.g. tourism, banking, energy, public sector, publishing, health, logistics, education).



The workshop aims to shed light on current research efforts targeting the development of innovative tools and methods for intelligent data analysis in Social CRM, resulting in new (integrated) processes, capabilities and innovative business cases. The setup is interdisciplinary and invites researchers as well as professionals to contribute research papers, case studies or to present prototypes on relevant topics, both completed and ongoing. The workshop will take place in conjunction with the Annual Meeting of the German-Brazilian Partnerships for Social CRM at WI2017 in Leipzig, Germany.



Topics of interest

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Topics of interest include, but are not restricted to:

* Application of big data technologies in Social CRM

* Case studies representing current and new scenarios in Social CRM

* Crowdsourcing in data analysis

* Data-enabled Social CRM processes

* Data integration and fusion in Social CRM

* Efficiency and effectiveness of Social CRM

* Measurement of Social CRM solutions and implementations

* Novel data analysis algorithms

* Privacy management in Social CRM

* Tools for Social Media Monitoring and Social Network Analysis

* Use cases of social media for CRM

* Value and quality of data in Social CRM analytics



Submission guidelines

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* Full research papers (up to 8 pages)

* Research in progress/short papers (up to 4 pages)

* Case studies and teaching cases (up to 4 pages)

* Prototypes, including an extended abstract (up to 4 pages)



Submitted papers must be original, unpublished, and not submitted to another conference or journal for consideration. Authors must follow the ACM Proceedings Manuscript Formatting Guidelines (see http://webintelligence2017.com/participants/submissions). Submissions need to be anonymized and will receive at least two reviews. Submissions have to follow the defined page limits (including figures, tables, appendices and references). All papers accepted for workshops will be included in the Workshop Proceedings published by the IEEE Computer Society Press. At least one author of each paper needs to register for the conference for the paper to be included in proceedings.



All submissions must be submitted via the conference submission system CyberChair ( https://wi-lab.com/cyberchair/2017/wi17/scripts/submitform.php?subarea=Wr&absubmit=No&upload_only=0).



Organizers and Chairs

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* Rainer Alt, Leipzig University/Social CRM Research Center, Germany

* Olaf Reinhold, Leipzig University/Social CRM Research Center, Germany



Program Committee

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* Ádamo Santana, Federal University of Para, Brazil and Meiji University, Japan

* Antônio Jacob Jr., Instituto Federal do Maranhão, Brazil

* Axel-Cyrille Ngonga Ngomo, Paderborn University, Germany

* Cristiana Fernandes De Muylder, FUMEC University, Brazil

* Emílio Arruda, FUMEC University and University of Amazon, Brazil

* Fábio Lobato, Federal University of Western Pará, Brazil

* Hans Dieter Zimmermann, FHS St. Gallen University of Applied Sciences, Switzerland

* Julio Viana, Social CRM Research Center, Germany

* Jörn Altmann, Seoul National University, South Korea

* Matthias Wittwer, Leipzig University, Germany

* Nino Carvalho, Fundacao Getulio Vargas and Universidade do Porto, Portugal

* Omar Andres Carmona Cortes, Instituto Federal do Maranhão, Brazil

* Rafael Geraldeli Rossi, Universidade Federal do Mato Grosso do Sul, Brazil

* Renato Fileto, Federal University of Santa Catarina, Brazil

* Sandra Turchi, Digitalents, Brazil

* Sören Auer, University of Bonn, Germany

* Susanne Strahringer, University of Dresden, Germany





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Rainer Alt, Prof. Dr.

Leipzig University

Information Systems Institute

http://www.iwi.uni-leipzig.de/as

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