[AISWorld] e-business / e-commerce textbook suggestions

[John Gallaugher]

You might find my text useful. See the book link below. Chapters on
key concepts and theory like strategy, network effects, disruption,
sharing economy, plus chapter long concept-driven analysis of firms
including Amazon, Google, Facebook, Rent the Runway, Netflix, shorter
cases on Airbnb, Uber, and many others. It's updated every year, last
published in Aug 17, so Amazon even includes info on Whole Foods.
Online, many videos embedded, and just $29.
The Swift link below is for a flipped classroom programming course
I've developed and am revising now, if that is useful.
Cheers

Prof. John Gallaugher
Boston College
Learn to Build Apps: http://gallaugher.com/swift
Learn to Lead in Tech: http://gallaugher.com/book

> On Sep 16, 2017, at 7:57 AM, Melike Findikoglu <melike.findikoglu at gmail.com> wrote:
>
> Hello all,
>
> I am developing a course on e-business / e-commerce for Business
> Administration students, focusing on strategies, business models as well
> infrastructure on a higher level.
>
> I'd appreciate any suggestions on textbook and samples of syllabi.
>
> Thanks in advance and best
>
> Melike N Findikoglu, PhD
>
> Ozyegin University
> Faculty of Business
> MIS Dept
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