[AISWorld] Pacific Asia Journal of the Association for Information Systems Vol. 9 Issue 3

[Wei-Ting Chen]

Dear Colleagues,



On behalf of the Pacific Asia Journal of the Association for Information
Systems (PAJAIS), I am pleased to announce that Volume 9, Number 3, 2017
issue of PAJAIS is now available at the journal website: http://pajais.org/

PAJAIS is also available through AIS e-library:
http://aisel.aisnet.org/pajais/



*Table of Contents *



Editorial Introduction

Ting-Peng Liang



Abstract

In many developing countries, small and medium enterprises (SMEs) are the
main force for economic growth. Adoption of information technology (IT) has
been empirically shown to have effects on firm performance in many previous
studies. How SMEs can take advantage of productivity enhancement from
proper use of IT is a challenge for managers and an issue that has not been
well investigated. This issue of PAJAIS includes four papers; two of them
study IT uses in SMEs.

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1)     An Innovation Diffusion Approach to Examining the Adoption of Social
Media by Small Businesses: an Australian Case Study

Stephen Burgess, Carmine Sellitto, Carmen Cox, Jeremy Buultjens and Scott
Bingley



Abstract

Whilst many studies have examined social media use from a consumer
perspective, relatively few have examined its use by small and medium sized
enterprises (SMEs), a group for whom it is becoming increasingly important.
This study aims to provide a deeper understanding of an under-researched
area, the experience of SMEs during the process of adopting social media,
by identifying the factors that influence SMEs to either adopt social media
or not and, if they adopt it, how they use it and evaluate its usefulness.
The study involves analysis of in-depth interviews with 42 Australian
businesses. Roger’s innovation decision process is used in an innovative
manner to classify SMEs into five key stages of adoption of social media
and identify the factors that influence the progression of SMEs across the
various stages of adoption. The results show that the story of social media
use is richer than just whether SMEs adopt it or not. Most participants
used Facebook, suggesting it has become the de facto platform of choice to
engage with social media. However, opinions of its perceived usefulness for
SMEs varied widely across users. There was confusion surrounding the role
of Twitter, its value, and concern about the amount of time needed to use
it. YouTube was used by some SMEs to showcase their products or services.
The study contributes to the literature by identifying key facilitators
which appear critical to the decision by SMEs to continue use of social
media – namely increased sales; brand development and a feeling of pressure
that they ‘have to be there’. It also identifies some inhibitors to
sustained use by SMEs, typically a lack of compatibility to industry
sector; insufficient followership; and limited return on investment
compared to effort required. Finally, the study shows how SMEs
differentiate between social media platforms.



Keywords： Social media; small and medium enterprise (SME); adoption;
diffusion of innovation; Australia

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2)     Factors Influencing Cloud Computing Adoption by Small and
Medium-Sized Enterprises (SMEs) In India

Devesh Kumar, Harsh Vardhan Samalia and Piyush Verma



Abstract

The purpose of this paper is to examine and assess the determinants of
cloud computing adoption by small and medium-sized enterprises (SMEs) in an
Indian context through an integrated research framework. A questionnaire
based survey method was used to collect data from 271 SMEs from the
northern region of India. An integrated model founded on Technology
Acceptance Model (TAM), Diffusion of Innovation (DOI) and
Technology-Organization-Environment (TOE) was proposed to test ten
hypotheses through a confirmatory factor analysis and structural equation
modelling. The analysis reveals that relative advantage, security concerns,
top management support, external pressure and service providers’ support
are the significant factors which influence intention to adopt cloud
computing by SMEs in India. The integrated research framework used and
validated in this study is intended to enhance the predictive power of the
ensuing model. The empirically validated research model and the instrument
used for data collection can be adopted in other similar studies. The
findings of this study can be useful for consumers, practitioners, and
policy makers who are involved in utilizing, spreading and promoting the
adoption of cloud computing among organizations, especially the SMEs.



Keywords: Cloud computing, adoption, India, SMEs, ICT, TOE

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3)     Electronic Commerce Research Profiles: Comparing E-Commerce and
Information Systems Journals

Chien-Lung Hsu and Chun-Hao Chiang



Abstract

The rapid diffusion of information and mobile technologies has
revolutionized the way we do business and how we conduct our daily lives.
Electronic commerce (e-commerce or EC) has had an enormous impact on
business practices and has become a new area of study for researchers in
related fields. Thousands of papers on this subject have been published in
the past two decades, most of which have been published in e-commerce (EC)
journals. However, many such papers have been published in information
systems (IS) journals. Information systems have become the core discipline
that drives e-commerce research. The purpose of this research is to report
on the profiles of e-commerce papers published in major EC and IS journals,
and to determine whether papers that have appeared in EC journals differ
from those published in IS journals. We surveyed EC papers published in ten
major journals and conducted a bibliometric analysis. Our findings indicate
that (1) more EC papers are published in EC journals, but papers published
in IS journals are cited more often; (2) collectively, authors in the U.S.
are the most prolific, followed by those in China and Taiwan; (3) more
theories were used in recent papers than in earlier ones, and the TAM has
been the most popular model; (4) B2C and consumer behavior have been the
most popular subject areas for EC research; and (5) the core knowledge
measured by the co-citation network was provided by the same group of
authors in EC and IS journal publications.



Keywords: bibliometrics, electronic commerce, information systems, research
profile, co-citation analysis, author ranking

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4)     Identifying the Motives for User Participation in Information System
Projects

Rahul Thakurta



Abstract

The importance of user participation in information systems development has
received a lot of attention from researchers. While prior research efforts
have clarified many issues related to user participation, the reasons
behind user’s participation in IS projects are still unexplored. The study
raises the question of what are the different motives for user
participation in IS project. The investigation uses multivariate data
analysis techniques to propose a dimensional representation of user
participation motives in the context of IS projects. The results identify
five user participation motives i.e. nature of association, techno centric
activity, user centric activity, user interest, and project importance. The
results of the study contribute to both theory and practice by segregating
the different dimensions of user participation motives that may serve as
cues in designing effective user integration mechanisms.



Keywords: user participation; information systems development; exploratory
factor analysis



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Best Regards,

Dr. Ting-Peng Liang, Editor in Chief,

Pacific Asia Journal of the Association for Information Systems

Information Systems Department

College of Business Administration

Electronic Commerce Research Center
National Sun Yat-sen University
70 Lien-Hai Road, Kaohsiung 804 Taiwan
http://www.ecrc.nsysu.edu.tw/
TEL:886-7-5252000 ext 4781
FAX:886-7-5254504