[AISWorld] CFP AMCIS minitrack in Social Media Marketing

[Tawei (David) Wang]

*Data Science and Analytics for Decision Support (SIGDSA)*

*minitrack: Social Media Marketing*
Yusan Lin, yusan at psu.edu
Tawei (David) Wang, david.wang at depaul.edu

Social media has profoundly changed how individuals communicate and
interact with other individuals or companies. Such communication and
interactions on social media provide a valuable source to support firms’
marketing activities. Though with the development of data analytics skills
and techniques, it remains challenging for companies to leverage social
media data to create marketing insights or to further improve
service/product quality and performance. This minitrack welcomes
submissions of original work addressing challenges in the context of social
media marketing. We also encourage submissions of research in progress or
studies that are more practically oriented. Relevant topics for this
minitrack include, but are not limited to, the following in the context of
social media marketing: Applications of data analytics, Branding
strategies, Competition dynamics, Image processing or location based
services, Information security and privacy issues, Marketing campaigns,
Opinion leader and its impact on information dissemination, Purchasing
behavior, Sentiment analysis, Sales performance, Strategies and tactics,
Use of social media marketing for the fashion industry