[AISWorld] Pacific Asia Journal of the Association for Information Systems Vol. 9 Issue 4

[Wei-Ting Chen]

Dear Colleagues,



On behalf of the Pacific Asia Journal of the Association for Information
Systems (PAJAIS), I am pleased to announce that Volume 9, Number 4, 2017
issue of PAJAIS is now available at the journal website: http://pajais.org/

PAJAIS is also available through AIS e-library:
http://aisel.aisnet.org/pajais/



*Table of Contents *



Editorial Introduction

Ting-Peng Liang



Abstract

In many developing countries, small and medium enterprises (SMEs) are the
main force for economic growth. Adoption of information technology (IT) has
been empirically shown to have effects on firm performance in many previous
studies. How SMEs can take advantage of productivity enhancement from
proper use of IT is a challenge for managers and an issue that has not been
well investigated. This issue of PAJAIS includes four papers; two of them
study IT uses in SMEs.

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1)     How Long Tail and Trust Affect Online Shopping Behavior: An
Extension to UTAUT2 Framework

Mahendra Singh and Yoshiki Matsui



Abstract

This research aims at understanding the effect of long tail and trust on
the customer motivation behind online shopping use. In this research, we
adopt the Extended Unified Theory of Acceptance and Use of Technology2
(UTAUT2) and expand with two additional constructs “long tail effect” and
“trust” to understand whether these two key factors influence the customer
motivation to choose online channels for shopping. Research was conducted
in Japan for two product categories i.e. airline ticket and book. One is a
physical product while the other is a service product. Both “long tail
effect” and “trust” were found to have significant relationships with the
intention to use, however, there were some differences between the two
products, due to their inherent characteristics. Inclusion of both “long
tail effect” and “trust” constructs to the existing UTAUT2 research
framework is proposed for future research.



Keywords: Online Shopping, e-commerce, e-business, UTAUT2, Long Tail,
Trust, Technology Acceptance

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2)     Factors Motivating Customers’ SNS Brand Page Behaviors: A Comparison
Between China and Korea

Mengmeng Song, Nan Wang, Xianfeng Zhang and Lin Qiao



Abstract

The wide use of Social Network Site (SNS) brand pages by companies has
renovated brand strategies in the new era. This study is to provide
meaningful implications regarding companies’ effective use of SNS brand
pages and help global companies with their development of brand strategies.
Using survey, this study investigates motivating factors (functional
benefits, hedonic benefits, economic benefits, intrinsic benefits, and
brand reputation) influencing SNS brand page users’ participation and
commitment and the subsequent impact on purchase intention. Potential
cultural differences between Chinese and Korean users are also examined
along Hofstede’s culture framework. The results show that prior motivating
factors found in traditional online brand communities largely hold in the
context of SNS brand page in both countries, but there are differences in
the significance and importance of motivating factors between the two
countries. Implications and contributions are discussed.



Keywords: Social Network Sites, Brand Page, Brand Community, Motivating
Factor, Culture, Participation, Commitment, Purchase Intention

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3)     Are Consumers More Willing to Pay for Digital Items in Mobile
Applications? Consumer Attitudes toward Virtual Goods

Yu-Chen Yang, Li-Ting Huang and Yu-Ting Su



Abstract

Virtual goods are usually classified as services. The popular instant
messenger LINE, with its stickers, is one of the most successful business
models for virtual goods. Our study explores the intention to purchase
virtual goods and examines the critical successful factors in LINE
stickers. We propose a theoretical model based on perceived value,
satisfaction, personal innovativeness, and reference group acceptance. Our
key findings reveal (1) the significant influence of individual perception,
personal characteristics, and social influence and (2) the key role of
personal innovativeness in in-app purchases using mobile social media.



Keywords: App Service, Virtual Good, Purchase Intention, Value-based
Adoption Model

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4)     Investigating the Motivating Potential of Software Development
Methods: Insights from a Work Design Perspective

Adarsh Kumar Kakar



Abstract

In this study we view Software Development Methods (SDMs) through the
perspective of work design. The objective is to gain understanding into the
inherent potential of the two major paradigms of software development, the
Plan-driven and Agile methods, to motivate team members of software
development projects. The work design perspective is relevant for
investigating the motivating impacts of SDMs. The increasing popularity of
people focused Agile methods over process focused Plan-driven methods in
the 2000s mirror the increasing popularity of non-Taylorist work designs
over Taylorist work designs in the 1980s. Work design concepts in parallel
disciplines such as manufacturing evolved from the Taylorist focus on
specialization and time and motion studies to adopting autonomous
self-managed teams and creating employee programs like quality circles.
Gleaning concepts from the widely accepted Job Characteristic Model
(Hackman and Qldham, 1976) for work design, and the Self-Determination
Theory (Deci and Ryan, 1985), one of the most prominent theories of
motivation, provided useful insights. Together they could explain and
predict the differential impacts of plan-driven and Agile methods of
software development on team member motivation.



Keywords: Job Characteristic Model, Self-Determination Theory, Software
Engineer Motivation, Software Engineer Job Satisfaction



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Best Regards,

Dr. Ting-Peng Liang, Editor in Chief,

Pacific Asia Journal of the Association for Information Systems

Information Systems Department

College of Business Administration

Electronic Commerce Research Center
National Sun Yat-sen University
70 Lien-Hai Road, Kaohsiung 804 Taiwan
http://www.ecrc.nsysu.edu.tw/
TEL:886-7-5252000 ext 4781
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