[AISWorld] AMCIS 2018 One week to go! CFP: Mini-track on "Customer Experience and Organizational Intelligence"

[Aurona Gerber]

*CFP: AMCIS 2018 SIGODIS Mini-track on "Customer Experience and
Organizational Intelligence"*


Increasingly, organizations are interacting with current and potential
customers across a plenitude of IT-mediated ‘touch points’. Consequently,
coordinating strategies will likely dominate management thought in the near
and intermediate term as the number and variety of these ‘touch points’
continues to expand. Effective strategies will rely on quality practitioner
and academic research on a variety of issues, such as how to: differentiate
user experience across points of interaction, increase reach to the
consumer, improve conversion rates, sustain consumer loyalty, manage the
global and the local experience, etc. The end customer is at the focus,
with various technologies, devices and networks facilitating seamless
computing, communication, collaboration as well as commerce related
functionalities to the end users. This is made possible by embedding data,
sensors, controllers, and other devices into the physical and virtual
spaces of human beings thereby facilitating seamless interactions and
co-engagement between the end customer and the organization.


Suggested topics include but are not limited to the following:

-        Engaging end customers via a combination of devices and delivery
channels

-        Multi-modal user experiences & Immersive Interaction Technologies

-        Enhancing customer engagement by combining immersive interaction
technologies and multi-modal user experiences

-        Enabling enterprises to make intelligent decisions related to
workforce composition, collaboration, leadership and, employee retention

-        Pervasive computing devices requiring the need to reach end
customers across multitude of devices

-        Exponential growth of data (both structured as well as
unstructured), created by end customers, sensors etc. requiring the need to
analyses and visualize the data

-        Leveraging easy availability of computing power on the go in the
form of cloud computing

-        Decision making by understanding and analyzing the collective
intelligence created across various customer touch points as well as social
networks.

-        Better understanding of customer behavior using techniques such as
text analytics, natural language processing as well as social network
analysis.

-        Improved visibility across the supply chain and real-time data
availability.

-        Better monitoring of production processes to optimize operations,
reduce costs, enhance production as well as prevent and/or detect health
and safety issues.

-        Adaptive systems which respond to touch-point data



You are cordially invited to submit your research to the AMCIS mini track!

Important Dates:
 - February 28, 2018:  Deadline for Paper Submission
 - April 17, 2018: Decisions made for Completed Research, ERFs submissions
 - April 25, 2018: Deadline for camera-ready submissions.

For more information visit the AMCIS 2018 conference website
<*http://amcis2018.aisnet.org <http://amcis2018.aisnet.org/>*>.

Aurona Gerber, Mini-track chair
University of Pretoria,
South Africa


Don Heath

SIGODIS Co-Chair

University of Wisconsin Oshkosh

USA