[AISWorld] CALL FOR PAPERS

Tue Apr 24 03:49:23 EDT 2018

*CALL FOR PAPERS*

A Research Workshop and Special Issue on Advances in Theory and Practice of
Digital Marketing

*Workshop Co-Chairs and Guest Co-Editors:*

*Yogesh K. Dwivedi* | School of Management, Swansea University, UK, Email:
y.k.dwivedi at swansea.ac.uk
*Nripendra P. Rana *| School of Management, Swansea University, UK, Email:
n.p.rana at swansea.ac.uk
*Emma L. Slade *| School of Economics, Finance and Management, University
of Bristol, UK, Email: emma.slade at bristol.ac.uk
*Nitish Singh *| School of Business, Saint Louis University, USA, Email:
nitish.singh at slu.edu
*Hatice Kizgin* | School of Management, Swansea University, UK, Email:
hatice.kizgin at swansea.ac.uk

Rapid emergence and widespread adoption of information and communication
technologies (ICTs) and digital media is having a significant impact on the
way people communicate and fulfil their socio-economic, emotional and
material needs. ICTs and digital media, such as emails, search engines,
websites and social media sites, are already being used widely by
individuals for a range of activities including searching daily news and
updates on critical events; connecting with family and friends; reviewing
products, services and places; selling and buying goods; accessing
transportation, tourism, and personal financial services; and workplace
management (Kapoor et al. 2017). Furthermore, radical increase in both
temporal and geographical reach is empowering consumers to exert influence
on brands, products, and services (Plume et al., 2016). These technologies
are also being harnessed by businesses for various purposes including
distribution and selling of goods, retailing of consumer services, customer
relationship management, and influencing consumer behaviour by employing
digital marketing practices (Dwivedi et al. 2015, 2017; Kapoor et al. 2016,
2017).

Technological advancement has resulted in evolution of consumer behaviour
through “digital metamorphosis” leading to the formation of “Digital
Consumer Culture”, which is a novel and largely unexplored area presenting
fertile ground for academics, researchers, and practitioners interested in
understanding this unfolding phenomenon. This research workshop, edited
volume by Springer Nature (entitled *Digital and Social Media Marketing -
Emerging Applications and Theoretical Development*), and special issue of
the *Journal of Retailing and Consumer Services* aims to bring together a
variety of disciplines and a scholarly community for the advancement of
knowledge regarding practice and research related to digital and social
media marketing. To achieve this goal, systematic literature reviews
leading to theory development and empirical papers employing quantitative,
qualitative, and/or critical methods are welcomed. Consideration will be
given to submissions focusing on digital marketing specific theory
building/development, measurement development and validation, and testing
of existing marketing and information systems theories and models for
evaluating their suitability for extending knowledge in this emerging
academic domain.

Themes of submission may include but are not limited to:

·        Acculturation and Digital Marketing

·        Adoption, Usage and Impact of Digital Marketing

·        Advertising Systems

·        Affiliate Marketing

·        Benchmarking in Digital Marketing

·        Blogs and Microblogs for Digital Marketing

·        Building and Sustaining Customer Loyalty and Retention through
Digital Marketing

·        Communication in Digital Marketing

·        Competitive Advantage through Digital Marketing

·        Computational Advertising

·        Consumer Trust in Digital Marketing

·        Contextual Advertising

·        Conversion Rates in Digital Marketing

·        Customer Engagement through Digital Marketing

·        Demographic Differences and Digital Marketing

·        Digital Advertising Effectiveness

·        Digital Marketing (Big) Data Acquisition, Management, Analytics
and Insight

·        Digital Marketing and Customer Relationship Management

·        Digital Marketing Financial Management, Budget Control, and Costs

·        Digital Marketing Strategy

·        Display Advertising

·        E-Mail Marketing

·        Economic and Social Effects of Digital Marketing

·        Electronic Word of Mouth (eWom)

·        Facebook Marketing/Advertising

·        Impact of Digital Marketing on Consumer Behaviour

·        Impact of Digital Marketing on Purchase Intention and Purchase
Behaviour

·        Innovation in Digital Marketing

·        Advertising Campaign

·        Decision Making in Digital Marketing

·        Digital Marketing Curriculum Development, Education and Training

·        Quality Control in Digital Marketing

·        Sponsored Searches

·        Integrated Marketing Communication Strategies and Digital Marketing

·        Fraud and Unethical Practices in Digital Marketing

·        Marketing of Health Services

·        Mobile Marketing and Mobile Advertising

·        Online Brand Communities

·        Online Marketing and Online Advertising

·        Online Public Relations

·        Online Video Advertising

·        Pay-Per-Click Advertising

·        Pedagogical Development related to Digital Marketing Teaching and
Learning

·        Personalizations in Digital Marketing

·        Privacy Issues in Digital Marketing

·        Profitability and Return on Investments (RoI) in Digital Marketing

·        Public Policy and Regulation of Digital Advertising

·        Real-time Bidding in Digital Marketing

·        Remarketing, Retargeting and Behavioral Retargeting

·        Search Engine Marketing and Search Engine Advertising

·        Search Engine Optimization (SEO)

·        Social Media Marketing

·        Stealth Marketing

·        Use of Emerging Technologies (such as Artificial Intelligence,
Blockchain, Internet of Things, Machine Learning, Multimedia Systems,
Recommender Systems, Sentiment Analysis and Virtual Reality) for Digital
Marketing

·        Viral Marketing

*Workshop Participation *

Interested authors are invited to submit a three-page proposal of the paper
they intend to develop for this special issue or a full draft paper if it
is ready in the first instance by 15th June 2018. The proposal should be
submitted to Professor Yogesh K. Dwivedi as an attachment via email
y.k.dwivedi at swansea.ac.uk / ykdwivedi at gmail.com.

The proposal should clearly articulate the research problem; specify aims
and objectives; and present a succinct literature review, theoretical
framework, methodology, main findings, key theoretical contributions and
implications to digital marketing practice, conclusions and key references.
Feedback on suitability and rigor will be provided during the workshop.

At least one author from each proposal is expected to attend the proposal
feedback workshop that will be held on 10th July 2018 at the School of
Management, Swansea University, Wales, UK. A virtual presentation can be
requested if the presenter is unable to travel.

For any further details or clarification about the proposal feedback
workshop or special issue please feel free to contact via email
y.k.dwivedi at swansea.ac.uk / ykdwivedi at gmail.com.

*Workshop Registration Fee  *

·        Attending (in person) and presenting in the workshop: £100

·        Virtual presentation: £50

·        Registration due date: 30th June 2018

*Journal Special Issue Submission Instruction*

Authors are encouraged to submit high-quality, original work that has
neither appeared in, nor is under consideration by, other journals. The
manuscript should be submitted to EVISE through the Elsevier system portal
link https://www.evise.com/profile/#/JJRC/login. The editorial office and
guest editors will make an initial determination on the suitability and
scope of all submissions. Papers that either lack originality and clarity
in presentation or fall outside the scope of the special issue will not be
sent for review and the authors will be promptly informed. Final acceptance
of manuscripts will be based on their qualities and recommendations of the
reviewers.

*Contributions for Springer Book *

An edited volume entitled* Digital and Social Media Marketing - Emerging
Applications and Theoretical Development* will be published under the
Emerging Markets book series by Springer Nature. Following the research
workshop, authors of selected proposals will be invited to submit one of
the following two types of contributions for consideration to this edited
volume: full chapters should contain completed research and have 12 or more
pages; and short chapters can consist of conceptual, theoretical, position
or viewpoint types of contributions and have a maximum of six pages.
Invited authors will be informed of further details including formatting
guidelines after the workshop.

*Important Dates *

Proposal submission deadline

15th June 2018

Workshop registration

30th June 2018

Research workshop (for feedback on proposals)

10th July 2018

Paper submission deadline

15th Sep 2018

Initial review report

30th Oct 2018

Revised manuscript due

15th Dec 2018

Second round of review report

15th Jan 2019

Final acceptance notification

28th Feb 2019

*References*

Dwivedi, Y.K., Kapoor, K.K. and Chen, H. (2015). Social Media Marketing and
Advertising. *The Marketing Review*, 15(3), 289-309.

Dwivedi, Y.K., Rana, N.P. and Alryalat, M. (2017). Affiliate Marketing: An
Overview and Analysis of Emerging Literature. *The Marketing Review*,
17(1), 33-50.

Kapoor, K.K., Dwivedi, Y.K. and Piercy, N. (2016). Pay-per-click
Advertising: A Literature Review. *The Marketing Review*, 16(2), 183-202.

Kapoor, K.K., Tamilmani, K., Rana, N.P., Patil, P., Dwivedi, Y.K. and
Nerur, S. (2017). Advances in Social Media Research: Past, Present and
Future. *Information Systems Frontiers*. Available at

https://doi.org/10.1007/s10796-017-9810-y

Plume, C., Dwivedi, Y. and Slade, E. (2016) *Social Media and the Marketing
Context: A State of the Art Analysis and Future Directions*. Chandos
Publishing, Elsevier.

-- 
Professor Yogesh K. Dwivedi, PhD
Professor of Digital Marketing and Innovation
Director of Emerging Markets Research Centre (EMaRC)
School of Management
Room #323
Swansea University, Bay Campus
Fabian Bay, Swansea, SA1 8EN, Wales, UK.
TEL (Office): +44 (0) 1792 602340
Email: y.k.dwivedi at swansea.ac.uk ; ykdwivedi at gmail.com
Home page:http://www.swansea.ac.uk/staff/som/academic-staff/y.k.dwivedi/
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Associate Editor - Government Information Quarterly
Associate Editor for Digital Marketing Section - European Journal of
Marketing
Senior Editor (Europe/Africa/Middle East) - Journal of Electronic Commerce
Research