[AISWorld] [AJIS] New Article: When Do Motivational Factors Lead to Negative User Experience on Social Networking Applications?

[Ajis Editor]

Hi,

The Australasian Journal of Information Systems has just published its
latest article.

*Huang, S., Yang, M., & Chen, C. (2018). When Do Motivational Factors Lead
to Negative User Experience on Social Networking Applications?.Australasian
Journal of Information Systems, 22.
doi: http://dx.doi.org/10.3127/ajis.v22i0.1533
<http://dx.doi.org/10.3127/ajis.v22i0.1533>*

*Abstract*
We investigate why some innovative user interface (UI) designs (e.g.,
Facebook Home), although initially expected to encourage users to accept or
adopt social networking applications (apps), actually discouraged users
from using those applications over time. Using two experimental studies, we
explore the relationship between new design factors and user behavioural
intentions. In Study 1, we adopted two-factor theory to discover
motivational factors related to using a social networking app. We then
designed and created a virtual social networking app (called Unicorn) using
these identified motivational factors. In Study 2, we investigated how
motivational factors de-motivate user behavioural intentions. We unpacked
this relationship using the Technology Acceptance Model (TAM). Further, we
explored how involvement level may alleviate this negative relationship.
Our results show that users with a high involvement level exhibit a
relatively high level of perceived usefulness and perceived playfulness.
Therefore, involvement level can alleviate the negative relationship that
exists between motivational factors and behavioural intentions. This study
provides both theoretical implications to the literature and practical
insights for UI designers.

*Keywords* Social networking applications; Technology Acceptance Model;
two-factor theory; involvement level; Facebook

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Cheers
Associate Professor John Lamp
Editor-in-Chief, Australasian Journal of Information Systems
http://journal.acs.org.au/index.php/ajis/

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