[AISWorld] Cfp: AMCIS 2019 SIGODIS Mini- track "Customer Experience and Organizational Intelligence"

[Donald Heath]

*Track: Semantics, Ontologies, Intelligence and Intelligent
Systems (Sponsored by SIGODIS)Mini-Track: Customer Experience and
Organizational Intelligence*
Don Heath, University of Wisconsin Oshkosh, heathd at uwosh.edu
Aurona Gerber, University of Pretoria, South Africa, Aurona.gerber at up.ac.za

Increasingly, organizations are interacting with current and potential
customers across a plenitude of IT-mediated “touch points”. Consequently,
coordinating strategies will likely dominate management thought in the near
and intermediate term as the number and variety of these “touch points”
continues to expand. Effective strategies will rely on quality practitioner
and academic research on a variety of issues, such as how to: differentiate
user experience across points of interaction, increase reach to the
consumer, improve conversion rates, sustain consumer loyalty, manage the
global and the local experience, etc. The end customer is at the focus,
with various technologies, devices and networks facilitating seamless
computing, communication, collaboration as well as commerce related
functionalities to the end users. This is made possible by embedding data,
sensors, controllers, and other devices into the physical and virtual
spaces of human beings thereby facilitating seamless interactions and
co-engagement between the end customer and the organization.

This revolution challenges companies to reimagine ways to reach current
and potential audiences in a coordinated way across a multitude of channels
and devices — both wired and wireless. Intelligent enterprises are
exploiting this topology to drawing inferences and develop key analytics by
aggregating and mining data about customers, competitors, vendors,
markets, and products as well as services. Enterprises are able to garner
global and local intelligence enabling them to develop innovative products
and services better aligned to market needs. We invite research which
addresses or expands on these ideas. Conceptual, empirical and
design-oriented works are welcome and will be considered for this
mini-track.

** Potential topics for manuscripts include but are not limited to:*

   - Engaging end customers via a combination of devices and
   delivery channels
   - Multi-modal user experiences & Immersive Interaction Technologies
   - Enhancing customer engagement by combining immersive
   interaction technologies and multi-modal user experiences
   - Enabling enterprises to make intelligent decisions related
   to workforce composition, collaboration, leadership and, employee retention
   - Pervasive computing devices requiring the need to reach end
   customers across multitude of devices
   - Exponential growth of data (both structured as well as unstructured),
   created by end customers, sensors etc. requiring the need to analyses
   and visualize the data
   - Leveraging easy availability of computing power on the go in the
   form of cloud computing
   - Decision making by understanding and analyzing the
   collective intelligence created across various customer touch points as
   well as social networks.
   - Better understanding of customer behavior using techniques such
   as text analytics, natural language processing as well as social
   network analysis.
   - Improved visibility across the supply chain and real-time
   data availability.
   - Better monitoring of production processes to optimize operations,
   reduce costs, enhance production as well as prevent and/or detect
   health and safety issues.
   - Adaptive systems which respond to touch-point data


***Submission:***
Instructions on how to submit a manuscript can be found here
<https://amcis2019.aisconferences.org/submissions/call-for-papers/>.
The submission deadline is March 1st, 2019.

***Important dates:***


   - March 1, 2019: AMCIS manuscript submissions (completed research and
   Emergent Research Forum (ERF)) closes for authors at 10:00am PST
   - March 7, 2019: All papers have assigned reviewers
   - April 17, 2019: Authors notified of decision


Don Heath, PhD.
Information Systems Dept.
College of Business
The University of Wisconsin - Oshkosh
Oshkosh, WI 54901