[AISWorld] CFP-2019 AMCIS Minitrack: Paradox of Social Media Marketing

[Tawei (David) Wang]

Minitrack: Paradox of Social Media Marketing

Minitrak Co-Chairs

Yen-Yao Wang, yenyao at auburn.edu, Auburn University

Shih-Hui (Steven) Hsiao, shsiao at ltu.edu, Lawrence Technological University

Tawei (David) Wang, dave.wand at depaul.edu, DePaul University

Anecdotes have suggested that social media marketing could be a
double-edged sword. On the one hand, through the development of data
analytics skills and techniques, firms could better engage with their
customers to create marketing insights and enhance their performance. On
the other hand, social media marketing also represents enormous risks for
individual, organizational, and even for societal levels (e.g., privacy
issue).

This minitrack welcomes submissions addressing challenges in the context of
the paradox of social media marketing from both the positive and negative
side of social media. Using the analytics approach, relevant topics may
include, but are not limited to, the following:

   - Risk benefit calculus of social media marketing
   - Applications of data analytics in the context of the paradox of social
   media marketing
   - Social media marketing rules of engagement
   - Digital wildfires issues on social media marketing
   - Privacy paradox of social media marketing
   - Deep learning approach of determining fake news
   - Data-driven social media marketing issues
   - Best practices or frameworks to address the paradox of social media
   marketing
   - Government issues on the social media marketing policy Online witch
   hunts of social media