[AISWorld] CALL FOR BOOK CHAPTERS: Cross-Border E-Commerce Marketing and Management (March 16, 2020)

[Md Hoque]

CALL FOR BOOK CHAPTERS

Cross-Border E-Commerce Marketing and Management

Edited by Md. Rakibul Hoque & Ed Bashaw
(Emporia State University, USA)
To be published by IGI-Global in 2020



Proposals Submission Deadline: December 1, 2019

Introduction

With the advancement in globalization, the internet connectivity,
international payment system, logistics and shipping process, the
cross-border e-Commerce industry has been thriving fast since the
establishment of China based e-Commerce site knows as Alibaba.com in 1999.
The most common reason that the consumers purchase from cross-border
e-Commerce sites is that unavailability of specific products and services
in their home countries. About 67% of the global consumers reported that
they purchase from foreign online vendors on the e-Commerce sites because
of having lower price outside their country. And while comparing the
cross-border purchase of tangible goods and services, the report shows that
about 12% and 50% of the global purchases occur on the e-commerce
platforms.
This book would bring the perspectives, issues, reviews and case studies
that are contemporary and specific to cross-border e-Commerce industry. In
this process, the book proposes for incorporating the chapters that would
enhance knowledge of the stakeholders of cross-border e-Commerce. The book
would start with providing an overview of the inception of the cross-border
e-Commerce industry and its future. As the regulations, policies, taxation
system, degree of technology integration, law and logistic frameworks vary
from jurisdiction to jurisdiction, this book would cover their impacts on
the cross-border e-Commerce consumers’ motive, suppliers, pricing, custom
clearance, and marketing strategies. Moreover, the existing theoretical
studies on the cross-border e-Commerce would be reviewed. Furthermore, the
framework and facilities needed for developing a digital logistic system
would be discussed. This book would also provide a guideline on how to
launch a cross-border business and conduct digital marketing targeting the
international online consumers and finally end with some case studies on
how the artificial intelligence, drop-shipping idea and the mega project
like One Belt and One Road initiative by China are facilitating the growth
of cross-border e-Commerce industry.

Recommended Topics

• Cross-Border E-Commerce: Concept, Trend, Theory and Policy
• Cross-Border E-Commerce Business Models
• Building Cross-Border E-Commerce Site
• Marketing and Advertising in Cross-Border E-Commerce
• Digital Marketing
• Supply Chain in Cross-Border E-Commerce
• International Digital Trade and Customs
• Cross-Border E-Commerce Payment Systems
• Cross-Border E-Commerce Security and Fraud Issues and Protections
• Global Brand and Global Customers
• Ethical, Social and Political Issues in Cross-Border E-Commerce
• Big Data, Artificial Intelligence and the Internet of Things in
Cross-Border E-Commerce
• Social Network and Social Commerce
• One Belt One Road and Cross-Border E-Commerce

Submission Procedure

Researchers and practitioners are invited to submit on or before *December
1, 2019*, a chapter proposal of 1,000 to 2,000 words clearly explaining the
mission and concerns of his or her proposed chapter. Authors will be
notified by *December 15, 2019* about the status of their proposals and
sent chapter guidelines. Full chapters are expected to be submitted by *March
16, 2020*, and all interested authors must consult the guidelines for
manuscript submissions at
http://www.igi-global.com/publish/contributor-resources/before-you-write/
prior to submission. All submitted chapters will be reviewed on a
double-blind review basis. Contributors may also be requested to serve as
reviewers for this project.
Note: There are no submission or acceptance fees for manuscripts submitted
to this book publication, Cross-Border E-Commerce Marketing and Management.
All manuscripts are accepted based on a double-blind peer review editorial
process.
All proposals should be submitted through the eEditorial Discovery®TM
online submission manager.
Please view the CFC here:
https://www.igi-global.com/publish/call-for-papers/call-details/4450.

Publisher

This book is scheduled to be published by IGI Global (formerly Idea Group
Inc.), publisher of the "Information Science Reference" (formerly Idea
Group Reference), "Medical Information Science Reference," "Business
Science Reference," and "Engineering Science Reference" imprints. For
additional information regarding the publisher, please visit
www.igi-global.com
<https://www.igi-global.com/publish/call-for-papers/call-details/www.igi-global.com>.
This publication is anticipated to be released in 2020.

Important Dates

*December 1, 2019:* Proposal Submission Deadline
*December 15, 2019:* Notification of Acceptance
*March 16, 2020:* Full Chapter Submission
*May 1, 2020:* Review Results Returned
*May 16, 2020:* Final Acceptance Notification
*June 16, 2020:* Final Chapter Submission

For Enquiries: Please contact the editor: Md. Rakibul Hoque at
rakibul at du.ac.bd

Regards

Md. Rakibul Hoque, MBA, Ph.D., ITIL, COBIT
Associate Professor
Department of Management Information Systems
Faculty of Business Studies, University of Dhaka
    and
Visiting Scholar
Emporia State University, USA