[AISWorld] Special Issue of JAMS on Technology & Marketing

[Elena Karahanna]

Dear colleagues:

The following special issue of the Journal of the Academy of Marketing Science on Technology and Marketing may be of interest.


Journal of the Academy of Marketing Science, 48:1, January 2020

Special Issue: Technology and Marketing

Issue Editors: Dhruv Grewal, John Hulland, Praveen K. Kopalle, Elena Karahanna



Table of Contents



Editorial

The future of technology and marketing: a multidisciplinary perspective

Dhruv Grewal, John Hulland, Praveen K. Kopalle, Elena Karahanna



Articles

Emerging technologies and analytics for a new era of value-centered marketing in healthcare

Ritu Agarwal, Michelle Dugas, Gordon Gao, P.K. Kannan



How artificial intelligence will change the future of marketing

Thomas Davenport, Abhijit Guha, Dhruv Grewal



Learning from the Dark Web: leveraging conversational agents in the era of hyper-privacy to enhance marketing

Felipe Thomaz, Carolina Salge, Elena Karahanna, John Hulland



Personalized mobile marketing strategies

Siliang Tong, Xueming Luo, Bo Xu



The future of social media in marketing

Gil Appel, Lauren Grewal, Rhonda Hadi, Andrew T. Stephen



The future of in-store technology

Dhruv Grewal, Stephanie M. Noble, Anne L. Roggeveen, Jens Nordfalt



How legacy firms can embrace the digital ecosystem via digital customer orientation

Praveen K. Kopalle, V. Kumar, Mohan Supramanian



Commentaries

Technology-enabled interactions in digital environments: a conceptual foundation for current and future research

Manjit S. Yadav, Paul A. Pavlou



Explainable AI: from black box to glass box

Arun Rai



Elena Karahanna, Ph.D.
Distinguished Research Professor & L. Edmund Rast Professor of Business
Management Information Systems Department
C413 Benson Hall | 600 S. Lumpkin St. | Athens, GA 30602

https://www.terry.uga.edu/directory/mis/elena-karahanna.html
www.elenakarahanna.net<http://www.elenakarahanna.net/>

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