[AISWorld] [AJIS] New Article: Helping Yourself or Others? Motivation Dynamics for High-Performing Volunteers in GLAM Crowdsourcing

[Ajis Editor]

Hi,

The *Australasian Journal of In*formation Systems has just published its
latest article.


*Helping Yourself or Others? Motivation Dynamics for High-Performing
Volunteers in GLAM CrowdsourcingAlam, S. L., Sun, R., & Campbell, J.*
*https://doi.org/10.3127/ajis.v24i0.2599
<https://doi.org/10.3127/ajis.v24i0.2599>*

*Abstract*
While most crowdsourcing (CS) cases in the literature focus on commercial
organisations, little is known about volunteers’ motivation of initial and
continued participation in not-for-profit CS projects and importantly,
about how the motivations may change over time. It is vital to understand
motivation and motivational dynamics in a not-for-profit context because a
fundamental challenge for not-for-profit CS initiations is to recruit and
keep volunteers motivated without any formal contract or financial
incentives. To tackle this challenge, we explore high performing
volunteers’ initial motivation for joining and sustaining with a GLAM
(galleries, libraries, archives and museums) CS project. We situated our
interpretive exploration in a case study of the Australian Newspapers CS
project initiated by the National Library of Australia. Based on the case
study, we found that high-performing volunteers were motivated by a
combination of personal, collective, and external factors classified into
intrinsic, extrinsic, and internalised extrinsic motivations. Further, we
found that these motivations changed over time. Specifically, many
volunteers presented substantial personal (i.e., personal interest and fun)
and community-centric motivations (i.e. altruism and non-profit cause) when
they initially joined the project, whereas external motivations (i.e.,
recognition and rewards) had a greater impact on long-term participation.
Our findings offer implications for CS system design (e.g., user profiles,
tagging and commenting), incentive structure (e.g., reputation-based
ranking, leader boards), and relational mechanisms (e.g., open
communication channels) to stimulate sustainable contributions for
not-for-profit CS initiatives.

*Keywords*: Motivation, Crowdsourcing, Not-for-profit, Motivation dynamics,
GLAM

-=-=-=-

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