[AISWorld] [AJIS] Special Section CFP: How does mobile application interactivity matter?

[Ajis Editor]

Hi,

The Australasian Journal of Information Systems is calling for papers on
Research on Information Systems Development

*How does mobile application interactivity matter? *

Information technology advancement, internet revolution and mobile phone
penetration have enabled organisations to revolutionize their service
delivery patterns (Shankar and Jebarajakirthy, 2019; Shankar et al., 2020).
Organisations are using a variety of innovative electronic channels to
enhance consumer reachability and achieve competitive advantages in a
cost-effective manner. Mobile applications are the most promising channel
with greater degrees of ubiquity and localization (Koenig-Lewis et al.,
2010). Mobile applications are beneficial for both service providers and
consumers. They enable consumers to access customized services anytime from
anywhere, and allow organisations to provide cost-effective and
time-efficient services to consumers (Laukkanen and Kiviniemi, 2010).

In the absence of face-to face interaction, the success of mobile commerce
heavily depends on the interactivity of the mobile application. In the
context of mobile commerce applications, interactivity refers to the layout
of the application and contents affecting consumers’ experience while
interacting with a mobile application (Coursaris and Sung, 2012; Lee et
al., 2015 Islam et al.; 2019). Interactivity may conceptualized as
multidimensional construct consisting of two major elements namely, feature
orientation and perception orientation (Coursaris and Sung, 2012; Lee et
al., 2015). Feature-oriented elements refer to functional characteristics
of the application including, layout, navigation, content and customer
support impacting application interactivity (Coursaris and Sung, 2012).
However, perception-oriented elements include playfulness, perceived
hedonic benefits, user control, technology frustration, consumer passion
and responsiveness concerned with how consumers perceive interactivity (Cyr
et al., 2009; Gao et al., 2010).

Bad design of a mobile application leads to technology frustration which
negatively impacts the consumer evaluation of the service. Hence, marketers
are keen to know how they can improve the feature-oriented interactivity
and perception-oriented interactivity to reduce technology frustration and
enhance consumer experience during consumer journey over mobile application
platform.

*Section Editors*
Amit Shankar, Department of Marketing, Indian Institute of Management
Visakhapatnam, India
Charles Jebarajakirthy, Department of Marketing, Griffith Business School,
Griffith University, Australia
Pooja Kumari, FORE School of Management, New Delhi, India

Full details are in the attached document

-=-=-=-

*General Call for Papers*

AJIS publishes high quality contributions to the global Information Systems
(IS) discipline with an emphasis on theory and practice on the Australasian
context.

Topics cover core IS theory development and application (the nature of
data, information and knowledge; formal representations of the world, the
interaction of people, organisations and information technologies; the
analysis, design and deployment of information systems; the impacts of
information systems on individuals, organisations and society), IS domains
(e-business, e-government, e-learning, e-law, etc) and IS research
approaches.

Research and conceptual development based in a very wide range of
epistemological methods are welcomed.

All manuscripts undergo double blind reviewing by at least 2 well qualified
reviewers. Their task is to provide constructive, fair, and timely advice
to authors and editor.

AJIS welcomes research and conceptual development of the IS discipline
based
in a very wide range of epistemologies. Different types of research paper
need to be judged by different criteria. Here are some assessment criteria
that may be applied:

•       Relevance - topic or focus is part of the IS discipline.
•       Effectiveness - paper makes a significant contribution to the IS
body of knowledge.
•       Impact - paper will be used for further research and/or practice.
•       Uniqueness - paper is innovative, original & unique.
•       Conceptual soundness - theory, model or framework made explicit.
•       Argument - design of the research or investigation is sound;
methods appropriate.
•       Clarity - Topic is clearly stated; illustrations, charts & examples
support content.
•       Reliability - data available; replication possible.
•       References - sound, used appropriately, and sufficient –
appropriate AJIS articles referenced
•       Style - appropriate language, manuscript flows.

This journal provides immediate open access to its content on the principle
that making research freely available to the public supports a greater
global exchange of knowledge.

AJIS has been published since 1993 and appears in the Index of Information
Systems Journals, is ranked "A" by both the Australian Council of
Professors and Heads of Information Systems and the Australian Business
Deans' Council.

In addition to web distribution, AJIS is distributed by EBSCO, it is listed
in Cabell's International Directory and is indexed by EBSCO, Elsevier,
Scopus and the Directory of Open Access Journals.

Thanks for the continuing interest in our work,

Cheers
Associate Professor John Lamp
Editor-in-Chief, Australasian Journal of Information Systems
http://journal.acs.org.au/index.php/ajis/
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