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<DIV dir=ltr><FONT face=Arial color=#000000 size=2>We are conducting two online structural equation modeling (SEM) SmartPLS workshops, one on Feb 12-13 (9AM - 1PM EST); and the second one on Feb 26-27 (6PM-10PM EST). The cost for faculty and/or practitioners is $250 (USD). The cost for full-time students is $150 (USD) (using the discount code 'student7' while registering for the workshop). If you have any questions about registration, or seek a detailed agenda for the workshops, please read the message below and then contact Geoffrey Hubona at <A href="mailto:ghubona@cis.gsu.edu">ghubona@cis.gsu.edu</A>.</FONT></DIV>
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<DIV dir=ltr><FONT face=Arial color=#000000 size=2><STRONG><STRONG><FONT face=Arial size=2>Please note that a portion of these workshops' revenues are returned to the respective University's software development organization to keep the cost of using SmartPLS low for academics (e.g. no cost for academics).</FONT></STRONG></STRONG></FONT></DIV>
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<DIV dir=ltr><FONT face=Arial color=#000000 size=2>In cooperation with: (1) the University of Hamburg (<A href="https://www3.cis.gsu.edu/exchweb/bin/redir.asp?URL=https://www3.cis.gsu.edu/exchweb/bin/redir.asp?URL=http://www.uni-hamburg.de" target=_blank>http://www.uni-hamburg.de</A>) and SmartPLS (<A href="https://www3.cis.gsu.edu/exchweb/bin/redir.asp?URL=https://www3.cis.gsu.edu/exchweb/bin/redir.asp?URL=http://www.smartpls.de%2529;" target=_blank>http://www.smartpls.de);</A> (2) Radboud University (<A href="https://www3.cis.gsu.edu/exchweb/bin/redir.asp?URL=https://www3.cis.gsu.edu/exchweb/bin/redir.asp?URL=http://www.ru.nl" target=_blank>http://www.ru.nl</A>) and PLS-School (<A href="https://www3.cis.gsu.edu/exchweb/bin/redir.asp?URL=https://www3.cis.gsu.edu/exchweb/bin/redir.asp?URL=http://www.PLS-school.com%2529;" target=_blank>http://www.PLS-school.com);</A> and (3) faculty at Georgia State University (<A href="https://www3.cis.gsu.edu/exchweb/bin/redir.asp?URL=http://www.gsu.edu" target=_blank>http://www.gsu.edu</A>), we are offering synchronous, live, interactive, video- and audio-supported online workshops for structural equation modeling (SEM) partial least squares (PLS) path modeling using SmartPLS. The live, synchronous, online workshops are conducted using the award-winning eLearning platform Elluminate Live ! The purpose of the online workshops is to inform participants of the uses and applications of PLS path modeling using SmartPLS and to provide live, "hands-on" demonstrations of the basic and intermediate techniques of using SmartPLS.<BR><BR>Each workshop consists of two integrated sessions on two consecutive days. All that is required to participate is a fast, reliable Internet connection (not dial-up) and a set of inexpensive headphones with a microphone (cost: $13 anywhere). There is no cost for participants to use the Elluminate Live ! platform. Participants will receive the SmartPLS software, all training materials, data sets, and slides from the training sessions, dozens of full-length research articles and citations relating to PLS-SEM, and access to high-fidelity reproductions of all of the presented live material after the workshop is completed (on Internet-provided recordings available free of charge for three months following the workshop). These workshop recordings are for individual participant use only, and include all video, audio and "hands-on" demonstrations and exercises.<BR><BR>There are two online SmartPLS Elluminate Live ! workshops scheduled for February, 2010:<STRONG>(Note: you may have to copy and paste the following urls into your browser address bar should you encounter an error or a screen requesting a username and password)</STRONG><BR><BR>1) February 12th and 13th 9:00AM until 1:00PM Eastern Standard Time (visit the following url to register:<BR><A href="https://www.regonline.com/smartpls-feb-12-13-2010%29;" target=_blank>https://www.regonline.com/smartpls-feb-12-13-2010);</A> and<BR><BR>2) February 26th and 27th 9:00AM until 1:00PM Eastern Standard Time (visit the following url to register:<BR><A href="https://www.regonline.com/smartpls-feb-26-27-2010">https://www.regonline.com/smartpls-feb-26-27-2010</A>).<BR><STRONG>(Note: you may have to copy and paste the above urls into your browser address bar should you encounter an error or a screen requesting a username and password)</STRONG></FONT></DIV>
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<DIV dir=ltr><FONT face=Arial color=#000000 size=2>The content and agenda for the two workshops is identical and is described on the bottom of this page. Both workshops run for 4 hours on two consecutive days. The only difference is that the second one is offered in the morning (on the East Coast of the United States) for the convenience of participants in the Eastern US, Canada and Europe, whereas the first one is offered in the evening (on the East Coast of the United States), for the convenience of participants in the Western US, Canada, and the Pacific Rim countries, including Japan, China, Malaysia, New Zealand and Australia.<BR><BR>In addition to an introduction to PLS path modeling using SmartPLS, the following topics (in addition to others) are included:<BR><BR>CB-SEM vs. PLS-SEM<BR>SmartPLS Visual Interface<BR>Scale Development<BR>Bootstrapping vs. Jackknifing<BR>Blindfolding<BR>PLS Algorithm<BR>Theory Testing vs. Prediction<BR>Assessment of PLS Path modeling estimates (measurement model and structural model)<BR> Reflective vs. Formative<BR>Interpreting SmartPLS Output<BR>Overall Goodness-of-Fit<BR>Effect Size<BR>Reflective vs. Formative indicators<BR>Second-order Factor Models<BR>Mediating Factors<BR> Assessing the effect<BR>Moderating Factors<BR> Product indicator approach<BR> Group differences approach<BR> Three-Way Interactions<BR> Determining strength of moderating effect<BR> Two-stage approach<BR>Non-linear Effects<BR>Multi-group Analysis<BR>Heterogeneity, Segmentation and FIMIX-PLS<BR><BR>The workshop agenda approximates the following schedule. There are seven separate learning modules in each workshop, five of which conclude with a “hands-on” exercise using SmartPLS with existing data sets (provided).<BR><BR>DAY 1<BR>1) Introduction to PLS, Latent Constructs, SEM and SmartPLS<BR>2) Basic path modeling with SmartPLS<BR> Basic path modeling exercise – TAM model data<BR>3) Evaluating PLS path models<BR> Model evaluation exercise – UTAUT model data<BR>DAY 2<BR>1) PLS algorithm, bootstrapping, jackknifing and blindfolding<BR>2) Mediation<BR> Mediation exercise – Social presence model data<BR>3) Moderating variables<BR> Moderation exercise – UTAUT moderating relationships<BR>4) Second order models, multi-group analysis, heterogeneous data and FIMIX-PLS<BR> FIMIX-PLS exercise – UTAUT heterogenous data<BR><BR>Your instructor for these SEM SmartPLS workshops will be Dr. Geoffrey Hubona. Please send an email to Geoffrey Hubona (<A class=moz-txt-link-abbreviated href="mailto:ghubona@cis.gsu.edu">ghubona@cis.gsu.edu</A>) should you have any questions about these SmartPLS workshops or if you want a more detailed agenda. More information about Geoffrey Hubona and his background may be viewed at <A href="http://www.cis.gsu.edu/~ghubona" target=_blank>http://www.cis.gsu.edu/~ghubona</A>. There is also more information available at <A href="http://pls-sem.com/">http://pls-sem.com</A><BR></DIV></FONT></DIV>
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<DIV><FONT face=Arial color=#000000 size=2>Geoffrey S. Hubona</FONT></DIV>
<DIV><FONT face=Arial size=2>Associate Professor</FONT></DIV>
<DIV><FONT face=Arial size=2>Computer Information Systems</FONT></DIV>
<DIV><FONT face=Arial size=2>J. Mack Robinson College of Business</FONT></DIV>
<DIV><FONT face=Arial size=2>Georgia State University</FONT></DIV>
<DIV><FONT face=Arial size=2>Atlanta, Georgia</FONT></DIV></DIV></DIV></DIV></BLOCKQUOTE></DIV></BODY></HTML>