<p>CALL FOR CHAPTERS</p>
<p>Customer Relationship Management and the Social and Semantic Web:Enabling Cliens Conexus<br>A book edited by Dr. Ricardo Colomo-Palacios, Dr. João Varajão and Dr.Pedro Soto-Acosta</p>
<p>*Introduction*<br>The ever-growing influence of Internet in current 21st century everyday life has implied a paradigm shift in terms of relationships between customers and companies. New interaction means in Web 1.0 have undergone a<br>
dramatic change in quantity and quality with the advent of the so-called Web 2.0, the Social Web. The upcoming Web 3.0, the Semantic Web, will also impact tremendously in how companies understand Customer Relationship Management (CRM).</p>
<p>Emerging killer applications combine sharing information, social dimension, undermining the very principles where content have relied for decades, namely information asymmetry and top-down content delivery. In this changing<br>
environment, companies are also changing the way in which they communicate with their customers. Thus, the traditional paradigm of Customer Relationship Management (CRM) has also been changed with the emergence of new forms of interaction: Internet based interaction.</p>
<p>*Objective of the Book*<br>The mission of the book is to provide broad research and applied coverage of subjects relating to all areas of electronic customer relationship management and its interactions with social Web. Providing a forum for the<br>
exchange of research ideas and practices, this book is a reference convergence point for professionals, managers, and researchers in the CRM field together with IT professionals. It also aims to explore the opportunities and challenges confronting organizations in the light of customers in Web 2.0 by using new technologies, including semantic technologies (Web 3.0).</p>
<p>*Target Audience*<br>The target audience of this book will be composed of professionals and researchers working in the field of Web 2.0, Semantic Web, and customer relationship. Moreover, the book will provide insights and support executives concerned with the management of customers by means of the Internet. The book is also aimed towards an academic audience (teachers, researchers, and students, mainly of post-graduate studies).</p>
<p>*Recommended topics include, but are not limited to, the following:*<br>Sales force automation<br>Recommender systems for customers<br>Pervasive and mobile systems to support customers<br>Customer text mining<br>Semantic technologies to support customer activity monitoring<br>
Web 2.0 and customer knowledge management<br>Real world cases<br>Customer Relationship Management 2.0<br>Customer semantics and ontologies<br>Ontologies and ontology languages for advanced customer relationship<br>management systems<br>
Semantic customer intelligence</p>
<p>*Submission Procedure*<br>Researchers and practitioners are invited to submit on or before March 15, 2010, a 2-3 page chapter proposal clearly explaining the mission and concerns of his or her proposed chapter, including a summary, preliminary table of contents, and the main contribution. This proposal should be sent in Word format to <a href="mailto:cliensconexus@gmail.com">cliensconexus@gmail.com</a>. Authors of accepted proposals will be notified by April 1, 2010 about the status of their proposals and<br>
sent chapter guidelines. Full chapters are expected to be submitted by July 15, 2010. All submitted chapters will be reviewed on a double-blind review process. Contributors may also be requested to serve as reviewers for this project.</p>
<p>*Publisher*<br>This book is scheduled to be published by IGI Global (formerly Idea Group Inc.), publisher of the “Information Science Reference” (formerly Idea Group Reference), “Medical Information Science Reference,” “Business Science<br>
Reference,” and “Engineering Science Reference” imprints. For additional information regarding the publisher, please visit <a href="http://www.igi-global.com/">www.igi-global.com</a>. This publication is anticipated to be released in 2011.</p>
<p>*Important Dates*<br>*March 15, 2010:* Proposal Submission Deadline<br>*April 15, 2010:* Notification of Acceptance<br>*July 15, 2010:* Full Chapter Submission<br>*September 30, 2010:* Review Results Returned<br>*October 30, 2010:* Final Chapter Submission<br>
*December 30, 2010:* Final Deadline</p>
<p>Inquiries and submissions can be forwarded electronically (Word document) or by mail to:</p>
<div>Dr. Ricardo Colomo-Palacios<br><a href="mailto:ricardo.colomo@uc3m.es">ricardo.colomo@uc3m.es</a></div>
<div>Dr. João Varajão<br><a href="mailto:jvarajao@utad.pt">jvarajao@utad.pt</a></div>
<div>Dr. Pedro Soto-Acosta<br><a href="mailto:psoto@um.es">psoto@um.es</a></div>
<div> </div>
<p>More information: <a href="http://old.igi-global.com/requests/details.asp?ID=777">http://old.igi-global.com/requests/details.asp?ID=777</a></p>
<p>--<br>Prof. PEDRO SOTO ACOSTA, PhD<br>DEPT. MANAGEMENT & FINANCE<br>UNIVERSITY OF MURCIA<br>30100 ESPINARDO (MURCIA), SPAIN</p>
<p>Tel. +34 868 887805 Fax. +34 868 887537<br>WEBSITE: <a href="http://www.um.es/eempresa/pedro">http://www.um.es/eempresa/pedro</a><br clear="all"><br>----------------------------<br></p>