<div dir="ltr"><br clear="all"><p class="MsoNormal"><span style="mso-spacerun:yes"> </span><b>Call for Mini-Cases</b></p>
<p class="MsoNormal" align="center" style="text-align:center"><b><u>Submission
Deadline: July 15, 2010</u></b></p>
<p class="MsoNormal" align="center" style="text-align:center"><b><u>Mini-Cases on
Businesses in the MENA Region</u></b></p>
<p class="MsoNormal" align="center" style="margin-left:1.0in;text-align:center"><b><span style="font-size:11.0pt">Editor-in-Chief:</span></b><span style="font-size:
11.0pt"> Dr. Adel Al-Ansary, </span>Donna L. Harper Professor of Marketing</p>
<p class="MsoNormal" style="margin-left:1.0in;text-indent:.5in"><span style="mso-spacerun:yes"> </span>Coggin College of
Business, University of North Florida<span style="font-size:11.0pt"></span></p>
<p class="MsoNormal" style="margin-left:.5in;text-indent:.5in"><span style="font-size:11.0pt"><span style="mso-spacerun:yes"> </span><b>Publisher:</b>
El-Khazindar Business Research and Case Center (KCC)</span></p>
<p class="MsoNormal" align="center" style="text-align:center"><span style="font-size:11.0pt"> School of Business, The American University in Cairo
(AUC)</span></p>
<p class="MsoNormal" align="center" style="text-align:center"><span style="font-size:11.0pt"> </span></p>
<p class="MsoNormal"><b>Introduction</b></p>
<p class="MsoNormal" style="text-align:justify"><span style="font-size:11.0pt">There
is a growing trend towards using the case method (participant-centered learning
technique) as an effective teaching tool. While most case studies available are
on international companies, it is rare to find relevant cases on the Middle East
and North Africa region that would help students
understand the link between academic study and practical applications. El-Khazindar
Business Research and Case Center (KCC) would like to invite case writers to
submit mini-case studies for publication. The mini-cases should focus on local
and regional companies as well as multinational companies operating in the MENA
region.</span></p>
<p class="MsoNormal"><span style="font-size:1.0pt"> </span></p>
<p class="MsoNormal"><b><span style="font-size:11.0pt"> </span></b></p>
<p class="MsoNormal"><b><span style="font-size:11.0pt">Objective</span></b></p>
<p class="MsoNormal" style="text-align:justify"><span style="font-size:11.0pt">Produce
mini- case studies that would be used in undergraduate classes, training &
executive education, and at the end of chapter of textbooks</span></p>
<p class="MsoNormal"><span style="font-size:1.0pt">5</span></p><p class="MsoNormal"><span style="font-size:1.0pt"></span><span style="font-size:5.0pt"> </span><b>Target Audience</b></p>
<p class="MsoNormal" style="text-align:justify"><span style="font-size:11.0pt">Professionals,
researchers, professors and case writers interested in writing case studies
about different management areas in the MENA region</span></p>
<p class="MsoNormal"><span style="font-size:5.0pt"> </span><b>Recommended Management Areas</b></p>
<p class="MsoNormal"><span style="font-size:11.0pt">Marketing</span></p><p class="MsoNormal"><span style="font-size:11.0pt"></span><span class="Apple-style-span" style="font-size: 15px; ">Human Resources</span></p>
<p class="MsoNormal"><span style="font-size:11.0pt">Finance</span></p>
<p class="MsoNormal"><span style="font-size:11.0pt">Management</span></p>
<p class="MsoNormal"><span style="font-size:11.0pt">Management of Information
Systems</span></p>
<p class="MsoNormal"><span style="font-size:11.0pt">Accounting</span></p>
<p class="MsoNormal"><span style="font-size:11.0pt">Economics</span></p>
<p class="MsoNormal"><span style="font-size:11.0pt">Operations Management</span></p>
<p class="MsoNormal"><span style="font-size:5.0pt"> </span></p>
<p class="MsoNormal"><b>Submission Procedure</b></p>
<p class="MsoNormal" style="text-align:justify"><span style="font-size:11.0pt">You
are invited to submit a complete mini-case with teaching notes <b><u>on or
before July 15, 2010</u></b>. The mini-case should include a cover page with
the name, affiliations, and contacts of the authors (names should not appear in
the following pages), as well as a page covering the company name, the focus of
the case, the mission of the case idea including the management area(s)
covered. Cases will be subject to a blind peer review process by regional and
international business editors.</span></p>
<p class="MsoNormal" style="text-align:justify"><span style="font-size:5.0pt"> </span></p>
<p class="MsoNormal"><b>Publisher </b></p>
<p class="Normal11pt" style="text-align:justify"><span style="font-size:11.0pt">El-Khazindar
Business Research and Case Center (KCC) is an established case clearinghouse at
the American University in Cairo (AUC). The center
provides world-class business case studies and other educational services that
would offer students outstanding learning tools. The cases are focused on the Middle East and North Africa (MENA) region to link
academic theories and research to practical applications relevant to students
residing, studying, or interested in the MENA region. Alongside the case
studies, KCC offers seminars to train faculty in developing business cases,
writing proposals, and using cases in the classroom, as well as workshops for
students to help them analyze those cases.</span></p>
<p class="MsoNormal"><span style="font-size:5.0pt"> </span></p>
<p class="MsoNormal"><b>Guidelines</b></p>
<p class="MsoNormal"><u>Focus:</u> The Mini-Cases should focus on companies
operating in the MENA region</p>
<p class="MsoNormal"><u>Format:</u> Mini-Cases should be submitted in a Word
Document</p>
<p class="MsoNormal"><u>Length:</u> 2 to 3 single spaced pages</p>
<p class="MsoNormal"><u>Forms:</u> Mandatory forms to be filled and signed. To
download, please visit </p>
<p class="MsoNormal" align="center" style="text-align:center"><a href="http://www.aucegypt.edu/academics/kcc/Pages/OnlineForms.aspx">http://www.aucegypt.edu/academics/kcc/Pages/OnlineForms.aspx</a></p>
<p class="MsoNormal" align="center" style="text-align:center"><span style="mso-tab-count:1"> </span></p>
<p class="MsoNormal"><span style="mso-tab-count:1"> </span></p>
<p class="MsoNormal"><span class="apple-style-span"><span style="font-size:11.0pt;
color:black">Ahmed H. Tolba, Ph.D.</span></span><span style="font-size:11.0pt;
color:black"><br>
<span class="apple-style-span">Director, El-Khazindar Business Research &
Case Center (KCC) &</span><br>
<span class="apple-style-span">Assistant Professor of Marketing</span><br>
<span class="apple-style-span">Department of Management</span><br>
<span class="apple-style-span">School of Business</span><br>
<span class="apple-style-span">The American University in Cairo</span><br>
<span class="apple-style-span">Tel: (202) 2615-3415</span><br>
<span class="apple-style-span">Email:</span><span class="apple-converted-space"> </span><span class="apple-style-span"><a href="mailto:ahmedtolba@aucegypt.edu" target="_blank"><span style="color:#2A5DB0">ahmedtolba@aucegypt.edu</span></a></span></span><span style="font-size:11.0pt"></span></p>
<p class="MsoNormal" align="center" style="text-align:center"><i><span style="font-size:11.0pt"> </span></i></p>
<p class="MsoNormal" align="center" style="text-align:center"><i><span style="font-size:11.0pt">Inquiries and submissions can be forwarded
electronically (Word document) to:</span></i></p>
<p class="MsoNormal" align="center" style="text-align:center"><span style="font-size:11.0pt"><a href="mailto:kcc@aucegypt.edu">kcc@aucegypt.edu</a></span></p>
<p class="MsoNormal" align="center" style="text-align:center"><span class="Apple-style-span" style="font-size: 15px; ">For further information, please visit</span></p>
<p class="MsoNormal" align="center" style="text-align:center"><span style="font-size:11.0pt">KCC Website:
<a href="http://www.aucegypt.edu/academics/kcc/Pages/default.aspx">http://www.aucegypt.edu/academics/kcc/Pages/default.aspx</a></span></p>
</div>