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<div> <strong>Call for Mini-Cases</strong></div>
<div><strong> Deadline Extension till August 30, 2010</strong></div>
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<p class="MsoNormal" style="TEXT-ALIGN: center" align="center"><b><u>Mini-Cases on Businesses in the MENA Region</u></b></p>
<p class="MsoNormal" style="MARGIN-LEFT: 1in; TEXT-ALIGN: center" align="center"><b><span style="FONT-SIZE: 11pt">Editor-in-Chief:</span></b><span style="FONT-SIZE: 11pt"> Dr. Adel Al-Ansary, </span>Donna L. Harper Professor of Marketing</p>
<p class="MsoNormal" style="MARGIN-LEFT: 1in; TEXT-INDENT: 0.5in"><span> </span>Coggin College of Business, University of North Florida</p></div></blockquote>
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<p class="MsoNormal" style="MARGIN-LEFT: 1in; TEXT-INDENT: 0.5in"><span style="FONT-SIZE: 11pt"><b>Publisher:</b> El-Khazindar Business Research and Case Center (KCC)</span></p>
<p class="MsoNormal" style="TEXT-ALIGN: center" align="center"><span style="FONT-SIZE: 11pt"> School of Business, The American University in Cairo (AUC)</span></p>
<p class="MsoNormal" style="TEXT-ALIGN: center" align="center"><span style="FONT-SIZE: 11pt"> </span></p>
<p class="MsoNormal"><b>Introduction</b></p>
<p class="MsoNormal" style="TEXT-ALIGN: justify"><span style="FONT-SIZE: 11pt">There is a growing trend towards using the case method (participant-centered learning technique) as an effective teaching tool. While most case studies available are on international companies, it is rare to find relevant cases on the Middle East and North Africa region that would help students understand the link between academic study and practical applications. El-Khazindar Business Research and Case Center (KCC) would like to invite case writers to submit mini-case studies for publication. The mini-cases should focus on local and regional companies as well as multinational companies operating in the MENA region.</span></p>
<p class="MsoNormal"><span style="FONT-SIZE: 1pt"> </span></p>
<p class="MsoNormal"><b><span style="FONT-SIZE: 11pt"> </span></b></p>
<p class="MsoNormal"><b><span style="FONT-SIZE: 11pt">Objective</span></b></p>
<p class="MsoNormal" style="TEXT-ALIGN: justify"><span style="FONT-SIZE: 11pt">Produce mini- case studies that would be used in undergraduate classes, training & executive education, and at the end of chapter of textbooks</span></p>
<p class="MsoNormal"><span style="FONT-SIZE: 1pt">5</span></p>
<p class="MsoNormal"><span style="FONT-SIZE: 1pt"></span><span style="FONT-SIZE: 5pt"> </span><b>Target Audience</b></p>
<p class="MsoNormal" style="TEXT-ALIGN: justify"><span style="FONT-SIZE: 11pt">Professionals, researchers, professors and case writers interested in writing case studies about different management areas in the MENA region</span></p>
<p class="MsoNormal"><span style="FONT-SIZE: 5pt"> </span><b>Recommended Management Areas</b></p>
<p class="MsoNormal"><span style="FONT-SIZE: 11pt">Marketing</span></p>
<p class="MsoNormal"><span style="FONT-SIZE: 11pt"></span><span style="FONT-SIZE: 15px">Human Resources</span></p>
<p class="MsoNormal"><span style="FONT-SIZE: 11pt">Finance</span></p>
<p class="MsoNormal"><span style="FONT-SIZE: 11pt">Management</span></p>
<p class="MsoNormal"><span style="FONT-SIZE: 11pt">Management of Information Systems</span></p>
<p class="MsoNormal"><span style="FONT-SIZE: 11pt">Accounting</span></p>
<p class="MsoNormal"><span style="FONT-SIZE: 11pt">Economics</span></p>
<p class="MsoNormal"><span style="FONT-SIZE: 11pt">Operations Management</span></p>
<p class="MsoNormal"><span style="FONT-SIZE: 5pt"> </span></p>
<p class="MsoNormal"><b>Submission Procedure</b></p>
<p class="MsoNormal" style="TEXT-ALIGN: justify"><span style="FONT-SIZE: 11pt">The deadline for submitting the complete mini-case has been extended till<b><u> August 30, 2010</u></b>. The mini-case should include a cover page with the name, affiliations, and contacts of the authors (names should not appear in the following pages), as well as a page covering the company name, the focus of the case, the mission of the case idea including the management area(s) covered. Cases will be subject to a blind peer review process by regional and international business editors.</span></p>
<p class="MsoNormal" style="TEXT-ALIGN: justify"><span style="FONT-SIZE: 5pt"> </span></p>
<p class="MsoNormal"><b>Publisher </b></p>
<p style="TEXT-ALIGN: justify"><span style="FONT-SIZE: 11pt">El-Khazindar Business Research and Case Center (KCC) is an established case clearinghouse at the American University in Cairo (AUC). The center provides world-class business case studies and other educational services that would offer students outstanding learning tools. The cases are focused on the Middle East and North Africa (MENA) region to link academic theories and research to practical applications relevant to students residing, studying, or interested in the MENA region. Alongside the case studies, KCC offers seminars to train faculty in developing business cases, writing proposals, and using cases in the classroom, as well as workshops for students to help them analyze those cases.</span></p>
<p class="MsoNormal"><span style="FONT-SIZE: 5pt"> </span></p>
<p class="MsoNormal"><b>Guidelines</b></p>
<p class="MsoNormal"><u>Focus:</u> The Mini-Cases should focus on companies operating in the MENA region</p>
<p class="MsoNormal"><u>Format:</u> Mini-Cases should be submitted in a Word Document</p>
<p class="MsoNormal"><u>Length:</u> 2 to 3 single spaced pages</p>
<p class="MsoNormal"><u>Forms:</u> Mandatory forms to be filled and signed. To download, please visit </p>
<p class="MsoNormal" style="TEXT-ALIGN: center" align="center"><a href="http://www.aucegypt.edu/academics/kcc/Pages/OnlineForms.aspx" target="_blank">http://www.aucegypt.edu/academics/kcc/Pages/OnlineForms.aspx</a></p>
<p class="MsoNormal" style="TEXT-ALIGN: center" align="center"><span> </span></p>
<p class="MsoNormal"><span> </span></p>
<p class="MsoNormal"><span><span style="FONT-SIZE: 11pt; COLOR: black">Ahmed H. Tolba, Ph.D.</span></span><span style="FONT-SIZE: 11pt; COLOR: black"><br><span>Director, El-Khazindar Business Research & Case Center (KCC) &</span><br>
<span>Assistant Professor of Marketing</span><br><span>Department of Management</span><br><span>School of Business</span><br><span>The American University in Cairo</span><br><span>Tel: (202) 2615-3415</span><br><span>Email:</span><span> </span><span><a href="mailto:ahmedtolba@aucegypt.edu" target="_blank"><span style="COLOR: #2a5db0">ahmedtolba@aucegypt.edu</span></a></span></span><span style="FONT-SIZE: 11pt"></span></p>
<p class="MsoNormal" style="TEXT-ALIGN: center" align="center"><i><span style="FONT-SIZE: 11pt"> </span></i></p>
<p class="MsoNormal" style="TEXT-ALIGN: center" align="center"><i><span style="FONT-SIZE: 11pt">Inquiries and submissions can be forwarded electronically (Word document) to:</span></i></p>
<p class="MsoNormal" style="TEXT-ALIGN: center" align="center"><span style="FONT-SIZE: 11pt"><a href="mailto:kcc@aucegypt.edu" target="_blank">kcc@aucegypt.edu</a></span></p>
<p class="MsoNormal" style="TEXT-ALIGN: center" align="center"><span style="FONT-SIZE: 15px">For further information, please visit</span></p>
<p class="MsoNormal" style="TEXT-ALIGN: center" align="center"><span style="FONT-SIZE: 11pt">KCC Website: <a href="http://www.aucegypt.edu/academics/kcc/Pages/default.aspx" target="_blank">http://www.aucegypt.edu/academics/kcc/Pages/default.aspx</a></span></p>
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