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<P style="LINE-HEIGHT: 13pt; MARGIN: 0cm 0cm 10pt" class=MsoNormal
align=center><B><SPAN
style="LINE-HEIGHT: 16pt; FONT-FAMILY: ; mso-ansi-language: en-us; mso-fareast-language: el"
lang=EN-US><FONT face="Times New Roman"><FONT style="FONT-SIZE: 14pt">ICHRIE
Hospitality & Tourism Case Study Competition</FONT></FONT></SPAN></B></P>
<P style="LINE-HEIGHT: 13pt; MARGIN: 0cm 0cm 10pt" class=MsoNormal
align=center><B><SPAN
style="LINE-HEIGHT: 16pt; FONT-FAMILY: ; mso-ansi-language: en-us; mso-fareast-language: el"
lang=EN-US><FONT face="Times New Roman"><FONT style="FONT-SIZE: 14pt">CALL FOR
CASE STUDIES</FONT></FONT></SPAN></B></P>
<P style="LINE-HEIGHT: 13pt; MARGIN: 0cm 0cm 10pt" class=MsoNormal
align=justify><SPAN
style="LINE-HEIGHT: 14pt; FONT-FAMILY: ; mso-ansi-language: en-us"
lang=EN-US><FONT face="Times New Roman"></FONT></SPAN> </P>
<P style="LINE-HEIGHT: 13pt; MARGIN: 0cm 0cm 10pt" class=MsoNormal
align=justify><SPAN
style="LINE-HEIGHT: 14pt; FONT-FAMILY: ; mso-ansi-language: en-us"
lang=EN-US><FONT face="Times New Roman">Dear colleagues,</FONT></SPAN></P>
<P style="LINE-HEIGHT: normal; MARGIN: 0cm 0cm 0pt" class=MsoNormal
align=justify><SPAN style="FONT-FAMILY: ; mso-ansi-language: en-us"
lang=EN-US><FONT face="Times New Roman">It is my pleasure to announce the launch
of the <B style="mso-bidi-font-weight: normal">I-CHRIE Hospitality & Tourism
Case Study Competition and Publication Series</B>. This is a new initiative of
I-CHRIE that aims to:</FONT></SPAN></P>
<UL style="MARGIN-TOP: 0cm; MARGIN-BOTTOM: 0cm" type=disc>
<LI
style="TEXT-ALIGN: justify; LINE-HEIGHT: normal; MARGIN: 0cm 0cm 0pt; mso-list: l0 level1 lfo1"
class=MsoNormal><SPAN style="FONT-FAMILY: ; mso-ansi-language: en-us"
lang=EN-US><FONT face="Times New Roman">enhance the I-CHRIE services and
benefits to its membership </FONT></SPAN>
<LI
style="TEXT-ALIGN: justify; LINE-HEIGHT: normal; MARGIN: 0cm 0cm 0pt; mso-list: l0 level1 lfo1"
class=MsoNormal><SPAN style="FONT-FAMILY: ; mso-ansi-language: en-us"
lang=EN-US><FONT face="Times New Roman">create a new publication outlet of
I-CHRIE</FONT></SPAN>
<LI
style="TEXT-ALIGN: justify; LINE-HEIGHT: normal; MARGIN: 0cm 0cm 0pt; mso-list: l0 level1 lfo1"
class=MsoNormal><SPAN style="FONT-FAMILY: ; mso-ansi-language: en-us"
lang=EN-US><FONT face="Times New Roman">provide a new way of I-CHRIE and its
members to participate in the advancement of tourism & hospitality
education </FONT></SPAN>
<LI
style="TEXT-ALIGN: justify; LINE-HEIGHT: normal; MARGIN: 0cm 0cm 0pt; mso-list: l0 level1 lfo1"
class=MsoNormal><SPAN style="FONT-FAMILY: ; mso-ansi-language: en-us"
lang=EN-US><FONT face="Times New Roman">foster and strengthen the
communication between academia and industry within tourism and hospitality
</FONT></SPAN>
<LI
style="TEXT-ALIGN: justify; LINE-HEIGHT: normal; MARGIN: 0cm 0cm 0pt; mso-list: l0 level1 lfo1"
class=MsoNormal><SPAN style="FONT-FAMILY: ; mso-ansi-language: en-us"
lang=EN-US><FONT face="Times New Roman">establish I-CHRIE as a valuable source
for tourism & hospitality educational material </FONT></SPAN>
<LI
style="TEXT-ALIGN: justify; LINE-HEIGHT: normal; MARGIN: 0cm 0cm 0pt; mso-list: l0 level1 lfo1"
class=MsoNormal><SPAN style="FONT-FAMILY: ; mso-ansi-language: en-us"
lang=EN-US><FONT face="Times New Roman">reinforce the role of I-CHRIE as a
communication hub and facilitator of knowledge exchanges between research,
academia and industry in tourism & hospitality.</FONT></SPAN></LI></UL>
<P style="LINE-HEIGHT: normal; MARGIN: 0cm 0cm 0pt" class=MsoNormal
align=justify><SPAN style="FONT-FAMILY: ; mso-ansi-language: en-us"
lang=EN-US><FONT face="Times New Roman"></FONT></SPAN> </P>
<P style="LINE-HEIGHT: normal; MARGIN: 0cm 0cm 0pt; mso-layout-grid-align: none"
class=MsoNormal align=justify><SPAN
style="FONT-FAMILY: ; mso-ansi-language: en-us" lang=EN-US><FONT
face="Times New Roman">Case studies provide innovative ideas, business (best)
practices, professional dilemmas, and lessons learned from the tourism and
hospitality reality. In this vein, case studies are an invaluable source of
knowledge for educators, professionals and researchers alike. Simultaneously,
case studies can nurture and strengthen knowledge exchanges between research,
education and industry.<B
style="mso-bidi-font-weight: normal"></B></FONT></SPAN></P>
<P style="LINE-HEIGHT: normal; MARGIN: 0cm 0cm 0pt" class=MsoNormal
align=justify><SPAN style="FONT-FAMILY: ; mso-ansi-language: en-us"
lang=EN-US><FONT face="Times New Roman"></FONT></SPAN> </P>
<P style="LINE-HEIGHT: normal; MARGIN: 0cm 0cm 0pt; mso-layout-grid-align: none"
class=MsoNormal align=justify><FONT face="Times New Roman"><B
style="mso-bidi-font-weight: normal"><SPAN
style="FONT-FAMILY: ; mso-ansi-language: en-us" lang=EN-US>The I-CHRIE
Hospitality & Tourism Case Study competition will take place on an annual
basis.</SPAN></B><SPAN style="FONT-FAMILY: ; mso-ansi-language: en-us"
lang=EN-US> </SPAN></FONT></P>
<P style="LINE-HEIGHT: normal; MARGIN: 0cm 0cm 0pt; mso-layout-grid-align: none"
class=MsoNormal align=justify><SPAN
style="FONT-FAMILY: ; mso-ansi-language: en-us" lang=EN-US><FONT
face="Times New Roman"></FONT></SPAN> </P>
<P style="LINE-HEIGHT: normal; MARGIN: 0cm 0cm 0pt; mso-layout-grid-align: none"
class=MsoNormal align=justify><FONT face="Times New Roman"><B
style="mso-bidi-font-weight: normal"><SPAN
style="FONT-FAMILY: ; mso-ansi-language: en-us" lang=EN-US>Worthy case studies
submitted to the competition will be published in an e-book with an ISBN that
will be part of the </SPAN></B><B style="mso-bidi-font-weight: normal"><SPAN
style="FONT-FAMILY: ; mso-ansi-language: en-us; mso-fareast-language: el"
lang=EN-US>ICHRIE Case Study Publication Series</SPAN></B><SPAN
style="FONT-FAMILY: ; mso-ansi-language: en-us; mso-fareast-language: el"
lang=EN-US>. </SPAN></FONT></P>
<P style="LINE-HEIGHT: normal; MARGIN: 0cm 0cm 0pt; mso-layout-grid-align: none"
class=MsoNormal align=justify><SPAN
style="FONT-FAMILY: ; mso-ansi-language: en-us; mso-fareast-language: el"
lang=EN-US><FONT face="Times New Roman"></FONT></SPAN> </P>
<P style="LINE-HEIGHT: normal; MARGIN: 0cm 0cm 0pt; mso-layout-grid-align: none"
class=MsoNormal align=justify><SPAN
style="FONT-FAMILY: ; mso-ansi-language: en-us" lang=EN-US><FONT
face="Times New Roman">All case studies submitted to the I-CHRIE Hospitality
& Tourism Case Study Competition will be double-blind reviewed by three
reviewers. <B style="mso-bidi-font-weight: normal">The three most highly
evaluated and commented case studies will receive prestigious (financial and
material) prizes as well as recognition and promotion in the annual ICHRIE
conference and other promotional material.</B> </FONT></SPAN></P>
<P style="LINE-HEIGHT: normal; MARGIN: 0cm 0cm 0pt; mso-layout-grid-align: none"
class=MsoNormal align=justify><SPAN
style="FONT-FAMILY: ; mso-ansi-language: en-us; mso-fareast-language: el"
lang=EN-US><FONT face="Times New Roman"></FONT></SPAN> </P>
<P style="LINE-HEIGHT: normal; MARGIN: 0cm 0cm 0pt; mso-layout-grid-align: none"
class=MsoNormal align=justify><FONT face="Times New Roman"><SPAN
style="FONT-FAMILY: ; mso-ansi-language: en-us; mso-fareast-language: el"
lang=EN-US>The case studies may refer to any topic and subject area related to
the tourism & hospitality field and industry. Case studies may be compiled
from field research, published sources and/or generalized experience.
</SPAN><SPAN
style="FONT-FAMILY: ; mso-ansi-language: en-us; mso-fareast-language: el; mso-bidi-font-weight: bold; mso-fareast-font-family: 'Times New Roman'"
lang=EN-US>Case studies do not have to follow any strict structure. However<B>,
</B>each case study is expected to include sections related to the following
topics: a) a background of the subject organisation and/or of the topic; b) an
analysis of the dilemma and/or the teaching objective; c) a section explaining
the questions and dilemmas of the case study; d) related bibliography and
additional reading. </SPAN></FONT></P>
<P style="LINE-HEIGHT: normal; MARGIN: 0cm 0cm 0pt; mso-layout-grid-align: none"
class=MsoNormal align=justify><SPAN
style="FONT-FAMILY: ; mso-ansi-language: en-us; mso-fareast-language: el; mso-bidi-font-weight: bold; mso-fareast-font-family: 'Times New Roman'"
lang=EN-US><FONT face="Times New Roman"></FONT></SPAN> </P>
<P style="LINE-HEIGHT: normal; MARGIN: 0cm 0cm 0pt; mso-layout-grid-align: none"
class=MsoNormal align=justify><SPAN
style="FONT-FAMILY: ; mso-ansi-language: en-us; mso-fareast-language: el"
lang=EN-US><FONT face="Times New Roman">The case studies must be a maximum of
5,000 words, excluding figures, tables, annexes and bibliography. Each case
study submission must be accompanied by a teaching note for which there is no
world limit (although a teaching note of a minimum of 1,000 words is expected).
The case studies and the teaching note will be evaluated against three criteria:
content, theoretical underpinning, and presentation. Case studies must adhere
and follow the submission guidelines of case study writing.</FONT></SPAN><SPAN
style="FONT-FAMILY: ; mso-ansi-language: en-us" lang=EN-US></SPAN></P>
<P style="LINE-HEIGHT: normal; MARGIN: 0cm 0cm 0pt; mso-layout-grid-align: none"
class=MsoNormal align=justify><SPAN
style="FONT-FAMILY: ; mso-ansi-language: en-us; mso-fareast-language: el"
lang=EN-US><FONT face="Times New Roman"></FONT></SPAN> </P>
<P style="LINE-HEIGHT: normal; MARGIN: 0cm 0cm 0pt; mso-layout-grid-align: none"
class=MsoNormal align=justify><SPAN
style="FONT-FAMILY: ; mso-ansi-language: en-us; mso-fareast-language: el"
lang=EN-US><FONT face="Times New Roman">For more information about the
submission guidelines, the competition rules, the type and amount of the
prizes/awards, the evaluation criteria and the ethical/legal requirements for
submitting case studies, please visit the website </FONT></SPAN></P>
<P style="LINE-HEIGHT: normal; MARGIN: 0cm 0cm 0pt; mso-layout-grid-align: none"
class=MsoNormal align=justify><SPAN style="mso-ansi-language: en-us"
lang=EN-US><A
href="http://scholarworks.umass.edu/ichrie_case_study_competition/"><FONT
style="FONT-SIZE: 11pt">http://scholarworks.umass.edu/ichrie_case_study_competition/</FONT></A></SPAN><SPAN
style="FONT-FAMILY: ; mso-ansi-language: en-us; mso-fareast-language: el"
lang=EN-US></SPAN></P>
<P style="LINE-HEIGHT: 13pt; MARGIN: 0cm 0cm 10pt" class=MsoNormal
align=justify><SPAN
style="LINE-HEIGHT: 14pt; FONT-FAMILY: ; mso-ansi-language: en-us"
lang=EN-US><FONT face="Times New Roman"></FONT></SPAN> </P>
<P style="LINE-HEIGHT: normal; MARGIN: 0cm 0cm 0pt; mso-layout-grid-align: none"
class=MsoNormal align=justify><B><SPAN
style="FONT-FAMILY: ; mso-ansi-language: en-us; mso-fareast-language: el"
lang=EN-US><FONT face="Times New Roman">The deadline for submitting case studies
to the ICHRIE case study competition is the 15th of May
2011.</FONT></SPAN></B></P>
<P style="LINE-HEIGHT: normal; MARGIN: 0cm 0cm 0pt; mso-layout-grid-align: none"
class=MsoNormal align=justify><B style="mso-bidi-font-weight: normal"><SPAN
style="FONT-FAMILY: ; mso-ansi-language: en-us; mso-fareast-language: el"
lang=EN-US><FONT face="Times New Roman"></FONT></SPAN></B> </P>
<P style="LINE-HEIGHT: normal; MARGIN: 0cm 0cm 0pt; mso-layout-grid-align: none"
class=MsoNormal align=justify><B style="mso-bidi-font-weight: normal"><SPAN
style="FONT-FAMILY: ; mso-ansi-language: en-us; mso-fareast-language: el"
lang=EN-US><FONT face="Times New Roman">Author(s) wishing to submit a case study
ONLY for the ISBN e-book to be published by I-CHRIE in October 2011 can submit
their case study until the 30<SUP>th</SUP> of June 2011. </FONT></SPAN></B></P>
<P style="LINE-HEIGHT: normal; MARGIN: 0cm 0cm 0pt; mso-layout-grid-align: none"
class=MsoNormal align=justify><SPAN
style="FONT-FAMILY: ; mso-ansi-language: en-us; mso-fareast-language: el"
lang=EN-US><FONT face="Times New Roman"></FONT></SPAN> </P>
<P style="LINE-HEIGHT: 13pt; MARGIN: 0cm 0cm 10pt" class=MsoNormal
align=justify><SPAN
style="LINE-HEIGHT: 14pt; FONT-FAMILY: ; mso-ansi-language: en-us; mso-fareast-language: el; mso-bidi-font-weight: bold"
lang=EN-US><FONT face="Times New Roman">If you require further information
and/or assistance, please do not hesitate to contact me.</FONT></SPAN></P>
<P style="LINE-HEIGHT: 13pt; MARGIN: 0cm 0cm 10pt" class=MsoNormal
align=justify><B><SPAN
style="LINE-HEIGHT: 14pt; FONT-FAMILY: ; mso-ansi-language: en-us; mso-fareast-language: el"
lang=EN-US><FONT face="Times New Roman">This is your opportunity to contribute
to the Hospitality & Tourism Education as well as to be rewarded and
recognized for your efforts.</FONT></SPAN></B></P>
<P style="LINE-HEIGHT: 13pt; MARGIN: 0cm 0cm 10pt" class=MsoNormal
align=justify><SPAN
style="LINE-HEIGHT: 14pt; FONT-FAMILY: ; mso-ansi-language: en-us; mso-fareast-language: el; mso-bidi-font-weight: bold"
lang=EN-US><FONT face="Times New Roman">Looking forward to receiving your case
studies and thank you in advance for your valuable support to this great new
initiative.</FONT></SPAN></P>
<P style="LINE-HEIGHT: 13pt; MARGIN: 0cm 0cm 10pt" class=MsoNormal
align=justify><SPAN
style="LINE-HEIGHT: 14pt; FONT-FAMILY: ; mso-ansi-language: en-us; mso-fareast-language: el; mso-bidi-font-weight: bold"
lang=EN-US><FONT face="Times New Roman">With my best regards,</FONT></SPAN><SPAN
style="LINE-HEIGHT: 14pt; FONT-FAMILY: ; mso-ansi-language: en-us"
lang=EN-US></SPAN></P>
<P style="LINE-HEIGHT: 13pt; MARGIN: 0cm 0cm 0pt" class=MsoNormal
align=justify><SPAN
style="LINE-HEIGHT: 14pt; FONT-FAMILY: ; mso-ansi-language: en-us"
lang=EN-US><FONT face="Times New Roman"></FONT></SPAN> </P>
<P style="LINE-HEIGHT: 13pt; MARGIN: 0cm 0cm 0pt" class=MsoNormal
align=justify><SPAN
style="LINE-HEIGHT: 14pt; FONT-FAMILY: ; mso-ansi-language: en-us"
lang=EN-US><FONT face="Times New Roman">Dr Marianna Sigala</FONT></SPAN></P>
<P style="LINE-HEIGHT: 13pt; MARGIN: 0cm 0cm 0pt" class=MsoNormal
align=justify><SPAN
style="LINE-HEIGHT: 14pt; FONT-FAMILY: ; mso-ansi-language: en-us"
lang=EN-US><FONT face="Times New Roman">Chair of the I-CHRIE Case Study
</FONT></SPAN></P>
<P style="LINE-HEIGHT: 13pt; MARGIN: 0cm 0cm 0pt" class=MsoNormal
align=justify><SPAN
style="LINE-HEIGHT: 14pt; FONT-FAMILY: ; mso-ansi-language: en-us"
lang=EN-US><FONT face="Times New Roman">m.sigala@aegean.gr</FONT></SPAN></P>
<P style="LINE-HEIGHT: 13pt; MARGIN: 0cm 0cm 10pt" class=MsoNormal
align=justify><SPAN
style="LINE-HEIGHT: 14pt; FONT-FAMILY: ; mso-ansi-language: en-us"
lang=EN-US><FONT face="Times New Roman"></FONT></SPAN> </P>
<P style="LINE-HEIGHT: 13pt; MARGIN: 0cm 0cm 10pt" class=MsoNormal
align=justify><SPAN
style="LINE-HEIGHT: 14pt; FONT-FAMILY: ; mso-ansi-language: en-us"
lang=EN-US></SPAN> </P>
<DIV
style="FONT-FAMILY: 'Calibri'; COLOR: #000000; FONT-SIZE: 12pt">***********************************************************<BR>Marianna
Sigala, PhD<BR>Assistant Professor of Service Management in Tourism<BR>The
Business Administration Department<BR>University of the Aegean<BR>Michalon 8.
Chios, <BR>Greece, GR-82100<BR>http://www.ba.aegean.gr/m.sigala<BR>Tel: +30
22710 35160<BR>Fax: +30 22710 35165<BR>e-mail: m.sigala@aegean.gr
<BR><BR>Co-Editor of Managing Service Quality
(MSQ)<BR>http://www.emeraldinsight.com/products/journals/journals.htm?id=msq
<BR><BR>Books' Review Editor of the International Journal of Contemporary
Hospitality
Management<BR>http://www.emeraldinsight.com/products/journals/journals.htm?id=ijchm<BR><BR>Books'
Review Editor of TOURISMOS: <BR>An International Multidisciplinary Refereed
Journal of
Tourism<BR>http://www.chios.aegean.gr/tourism/journal.htm<BR><BR>+++++++++++++++++++++++++++++++++++<BR>"Those
who cannot remember the past are condemned to repeat it"<BR>George Santayana
(1863 - 1952)<BR>Philosopher and Poet
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