<html xmlns:v="urn:schemas-microsoft-com:vml" xmlns:o="urn:schemas-microsoft-com:office:office" xmlns:w="urn:schemas-microsoft-com:office:word" xmlns:x="urn:schemas-microsoft-com:office:excel" xmlns:m="http://schemas.microsoft.com/office/2004/12/omml" xmlns="http://www.w3.org/TR/REC-html40">
<head>
<meta http-equiv="Content-Type" content="text/html; charset=us-ascii">
<meta name="Generator" content="Microsoft Word 12 (filtered medium)">
<style><!--
/* Font Definitions */
@font-face
{font-family:Wingdings;
panose-1:5 0 0 0 0 0 0 0 0 0;}
@font-face
{font-family:Wingdings;
panose-1:5 0 0 0 0 0 0 0 0 0;}
@font-face
{font-family:Calibri;
panose-1:2 15 5 2 2 2 4 3 2 4;}
/* Style Definitions */
p.MsoNormal, li.MsoNormal, div.MsoNormal
{margin:0in;
margin-bottom:.0001pt;
font-size:11.0pt;
font-family:"Calibri","sans-serif";}
a:link, span.MsoHyperlink
{mso-style-priority:99;
color:blue;
text-decoration:underline;}
a:visited, span.MsoHyperlinkFollowed
{mso-style-priority:99;
color:purple;
text-decoration:underline;}
p
{mso-style-priority:99;
mso-margin-top-alt:auto;
margin-right:0in;
mso-margin-bottom-alt:auto;
margin-left:0in;
font-size:12.0pt;
font-family:"Times New Roman","serif";}
span.EmailStyle17
{mso-style-type:personal-compose;
font-family:"Calibri","sans-serif";
color:windowtext;}
.MsoChpDefault
{mso-style-type:export-only;}
@page WordSection1
{size:8.5in 11.0in;
margin:1.0in 1.0in 1.0in 1.0in;}
div.WordSection1
{page:WordSection1;}
/* List Definitions */
@list l0
{mso-list-id:971592916;
mso-list-template-ids:1101844690;}
@list l0:level1
{mso-level-number-format:bullet;
mso-level-text:\F0B7;
mso-level-tab-stop:.5in;
mso-level-number-position:left;
text-indent:-.25in;
mso-ansi-font-size:10.0pt;
font-family:Symbol;}
ol
{margin-bottom:0in;}
ul
{margin-bottom:0in;}
--></style><!--[if gte mso 9]><xml>
<o:shapedefaults v:ext="edit" spidmax="1026" />
</xml><![endif]--><!--[if gte mso 9]><xml>
<o:shapelayout v:ext="edit">
<o:idmap v:ext="edit" data="1" />
</o:shapelayout></xml><![endif]-->
</head>
<body lang="EN-US" link="blue" vlink="purple">
<div class="WordSection1">
<p class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto"><b><span style="font-size:12.0pt;font-family:"Times New Roman","serif";color:blue;text-transform:uppercase">ELECTRONIC MARKETING </span></b><b><span style="font-size:12.0pt;font-family:"Times New Roman","serif";color:black"><o:p></o:p></span></b></p>
<p class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto"><span style="font-size:12.0pt;font-family:"Times New Roman","serif";color:black">Firms continue learning how to more effectively market with new media. What are effective strategies
to attract customers, and to increase purchase, satisfaction and loyalty? How do consumers behave in social networks or online auctions? How do they respond to novel forms of advertising or representation of product and store information? Why do they engage
and how do they use consumer generated media?<o:p></o:p></span></p>
<p class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto"><span style="font-size:12.0pt;font-family:"Times New Roman","serif";color:black">Submitted papers may be quantitative or qualitative, including (but not limited to):<o:p></o:p></span></p>
<ul type="disc">
<li class="MsoNormal" style="color:black;mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;mso-list:l0 level1 lfo1">
<span style="font-size:12.0pt;font-family:"Times New Roman","serif"">Rich descriptive statistics of online customer behavior<o:p></o:p></span></li><li class="MsoNormal" style="color:black;mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;mso-list:l0 level1 lfo1">
<span style="font-size:12.0pt;font-family:"Times New Roman","serif"">Tested theories of online behavior<o:p></o:p></span></li><li class="MsoNormal" style="color:black;mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;mso-list:l0 level1 lfo1">
<span style="font-size:12.0pt;font-family:"Times New Roman","serif"">Novel models and frameworks on how new technologies impact marketing to customers or organization of the marketing function<o:p></o:p></span></li><li class="MsoNormal" style="color:black;mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;mso-list:l0 level1 lfo1">
<span style="font-size:12.0pt;font-family:"Times New Roman","serif"">Detailed case studies of electronic-marketing applications used to generate theories and hypotheses through comparative case analysis or to illustrate novel business practices<o:p></o:p></span></li><li class="MsoNormal" style="color:black;mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;mso-list:l0 level1 lfo1">
<span style="font-size:12.0pt;font-family:"Times New Roman","serif"">Design and critical evaluation of novel electronic marketing systems and embedded methods<o:p></o:p></span></li><li class="MsoNormal" style="color:black;mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;mso-list:l0 level1 lfo1">
<span style="font-size:12.0pt;font-family:"Times New Roman","serif"">Data collection methods<o:p></o:p></span></li><li class="MsoNormal" style="color:black;mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;mso-list:l0 level1 lfo1">
<span style="font-size:12.0pt;font-family:"Times New Roman","serif"">Ethnography<o:p></o:p></span></li></ul>
<p class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto"><span style="font-size:12.0pt;font-family:"Times New Roman","serif";color:black">A goal of this session will also be showcasing novel electronic marketing methods studied through
diverse and unconventional methods. Papers that provide rich cases for theory generation, or identify and evaluate new methods, systems and practices for electronic marketing, and novel analytic models, theories and frameworks are especially welcome.<o:p></o:p></span></p>
<p class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto"><span style="font-size:12.0pt;font-family:"Times New Roman","serif";color:black">Ajit Kambil is the Global Research Director – CFO Program of Deloitte Research and is also a Research
Executive in Residence at Babson College. Dr. Kambil earned a Ph.D in Information Systems from the MIT Sloan School of Management, and was previously on the faculty of the Stern School of Business of New York University. At NYU he led the EDGAR on the Internet
project - making corporate disclosures widely available to investors on the Internet in the early days of the WWW, and introduced eCommerce into the curricula. His book Making Markets: Designing Online Markets and Auction for Profit is published by Harvard
Business School Press.<o:p></o:p></span></p>
<p class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto"><span style="font-size:12.0pt;font-family:"Times New Roman","serif";color:black">Arnold Kamis is an Associate Professor in Information Systems and Operations Management at Suffolk
University, Boston, Massachusetts. He received his Ph.D. in Information Systems from the Stern School of Business of New York University and his B.S. in Applied Mathematics (Computer Science) from Carnegie Mellon University. Arnold’s research interests are
in electronic business, decision support technologies, and human-computer interaction. His publications appear in MIS Quarterly, Decision Support Systems, Information & Management, International Journal of Electronic Commerce, Communications of the Association
for Computing Machinery, Communications of the Association for Information Systems, The Database for Advances in Information Systems, and The American Statistician.<o:p></o:p></span></p>
<p class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto"><span style="font-size:12.0pt;font-family:"Times New Roman","serif";color:black">Bruce Weinberg is Chair of the Marketing Department and an Associate Professor of Marketing and
E-commerce at Bentley University. He received his Ph.D. in Marketing from the MIT Sloan School of Business. Dr. Weinberg is a leading authority on the online consumer experience, including online shopping, retailing and auctions. His publications have appeared
in journals such as Journal of Marketing, Journal of Marketing Research, Journal of Interactive Marketing, Marketing Letters, Business Horizons, Journal of Business Research, Journal of the Operational Research Society, Interactive Marketing Journal, the Journal
of Database Marketing & Customer Strategy Management, and Journal of Promotional Management. His recent lead article in the Wall Street Journal Business Insights section (in collaboration with Sloan Management Review) on “The Secrets of Marketing in a Web
2.0 World” was the most emailed article in the Wall Street Journal for two consecutive days. In addition, he has received awards for both teaching and research, e.g., in 1997, the MSI/H. Paul Root Award from the American Marketing Association for the "most
significant contribution to the advancement of marketing practice" for the paper "Premarket Forecasting of Really-New Products" published in the Journal of Marketing.<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:12.0pt;font-family:"Times New Roman","serif""><o:p> </o:p></span></p>
<p class="MsoNormalCxSpMiddle" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto">
<span style="font-size:12.0pt;font-family:"Times New Roman","serif";color:black">SUBMIT INQUIRIES TO:<o:p></o:p></span></p>
<p class="MsoNormalCxSpMiddle" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto">
<span style="font-size:12.0pt;font-family:"Times New Roman","serif";color:black"><o:p> </o:p></span></p>
<p class="MsoNormalCxSpMiddle" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto">
<b><span style="font-size:12.0pt;font-family:"Times New Roman","serif";color:black">Bruce Weinberg (Primary Contact)</span></b><span style="font-size:12.0pt;font-family:"Times New Roman","serif";color:black"><o:p></o:p></span></p>
<p class="MsoNormalCxSpMiddle" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto">
<span style="font-size:12.0pt;font-family:"Times New Roman","serif";color:black">Bentley College<o:p></o:p></span></p>
<p class="MsoNormalCxSpMiddle" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto">
<span style="font-size:12.0pt;font-family:"Times New Roman","serif";color:black">Email: Celtics@bentley.edu<o:p></o:p></span></p>
<p class="MsoNormalCxSpMiddle" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto">
<span style="font-size:12.0pt;font-family:"Times New Roman","serif";color:black"><br>
Ajit Kambil<o:p></o:p></span></p>
<p class="MsoNormalCxSpMiddle" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto">
<span style="font-size:12.0pt;font-family:"Times New Roman","serif";color:black">Deloitte and Touche<o:p></o:p></span></p>
<p class="MsoNormalCxSpMiddle" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto">
<span style="font-size:12.0pt;font-family:"Times New Roman","serif";color:black">Email: akambil@deloitte.com<o:p></o:p></span></p>
<p class="MsoNormalCxSpMiddle" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto">
<span style="font-size:12.0pt;font-family:"Times New Roman","serif";color:black"><br>
Arnold Kamis<o:p></o:p></span></p>
<p class="MsoNormalCxSpMiddle" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto">
<span style="font-size:12.0pt;font-family:"Times New Roman","serif";color:black">Suffolk University<o:p></o:p></span></p>
<p class="MsoNormalCxSpMiddle" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto">
<span style="font-size:12.0pt;font-family:"Times New Roman","serif";color:black">Email: akamis@suffolk.edu<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:10.0pt;font-family:"Arial","sans-serif";color:black">~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~<br>
Arnold Kamis, Ph.D.<br>
Associate Professor of </span><span style="font-size:12.0pt;font-family:"Arial","sans-serif";color:black"><a href="http://www.suffolk.edu/business/8140.html" target="_blank"><span style="font-size:10.0pt;color:blue">Information Systems and Operations Management</span></a><o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:10.0pt;font-family:"Arial","sans-serif";color:black">Associate Director, <a href="http://www.suffolk.edu/business/8149.html" target="_blank"><span style="color:blue">Center for Innovation and Change Leadership</span></a> |</span><span style="font-size:10.0pt;font-family:"Arial","sans-serif";color:black"> </span><span style="font-size:10.0pt;font-family:"Arial","sans-serif";color:black"><a href="http://www.suffolk.edu/business/40397.html" target="_blank"><span style="color:blue">eHealth
Innovation Project</span></a><br>
</span><span style="font-size:12.0pt;font-family:"Arial","sans-serif";color:black"><a href="http://www.suffolk.edu/business/index.html" target="_blank"><span style="font-size:10.0pt;color:blue">Sawyer Business School</span></a></span><span style="font-size:10.0pt;font-family:"Arial","sans-serif";color:black"><br>
</span><span style="font-size:12.0pt;font-family:"Arial","sans-serif";color:black"><a href="http://www.suffolk.edu/" target="_blank"><span style="font-size:10.0pt;color:blue">Suffolk University</span></a></span><span style="font-size:10.0pt;font-family:"Arial","sans-serif";color:black"><br>
work: 617-973-1161, fax: 617-994-4228<br>
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~<br>
Mailing address:<br>
8 Ashburton Place<br>
Boston, MA 02108<br>
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~<br>
Campus Location:<br>
73 Tremont Street, 7th floor, Room 7078<br>
Boston, MA 02108<br>
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~<br>
Profiles: </span><span style="font-size:12.0pt;font-family:"Arial","sans-serif";color:black"><a href="http://www.suffolk.edu/business/22781.html" target="_blank"><span style="font-size:10.0pt;color:blue">Suffolk</span></a></span><span style="font-size:10.0pt;font-family:"Arial","sans-serif";color:black"> | </span><span style="font-size:12.0pt;font-family:"Arial","sans-serif";color:black"><a href="http://www.linkedin.com/in/arnoldkamis" target="_blank"><span style="font-size:10.0pt;color:blue">LinkedIn</span></a></span><span style="font-size:10.0pt;font-family:"Arial","sans-serif";color:black"> | </span><span style="font-size:12.0pt;font-family:"Arial","sans-serif";color:black"><a href="http://twitter.com/akamis" target="_blank"><span style="font-size:10.0pt;color:blue">Twitter</span></a></span><span style="font-size:10.0pt;font-family:"Arial","sans-serif";color:black"><br>
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~<br>
“</span><span style="font-size:10.0pt;font-family:"Arial","sans-serif"">The joy of academia is that you can work any 80 hours of the week you want.” -unknown</span><span style="font-size:12.0pt;font-family:"Arial","sans-serif";color:black"><o:p></o:p></span></p>
<p class="MsoNormal"><o:p> </o:p></p>
<p class="MsoNormal"><span style="font-size:12.0pt;font-family:"Times New Roman","serif""><o:p> </o:p></span></p>
</div>
</body>
</html>