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<h1 class=""><span class="Apple-style-span" style="font-size: 12px; ">JITTA Vol 11 Issue 4: Second Generation Statistical Techniques</span></h1><h1 class=""><span lang="EN-US" class=""><font size="3" class="Apple-style-span"><span style="font-size: 12px; " class="Apple-style-span"><span class="Apple-style-span" style="font-weight: normal;">View the latest issue at <a href="http://www.jitta.org">http://www.jitta.org</a> </span></span></font></span></h1><h1 class=""><span lang="EN-US" class=""><font size="3" class="Apple-style-span"><span style="font-size: 12px; " class="Apple-style-span">Editorial News</span><span style="font-size: 12px; " class="Apple-style-span"><o:p class=""></o:p></span></font></span></h1><p class="MsoNormal"><span lang="EN-US" class="">This issue completes our 11<sup class=""><font size="3" class="Apple-style-span"><span style="font-size: 12px;" class="Apple-style-span">th</span></font></sup> volume
and our second year as a journal of the Association for Information Systems (AIS).
In the last two years, our editorial board has also been working hard to get
submissions processed on time. We are proud to report that the average
turnaround time for the manuscripts has been 83.5 days. For this achievement our
thanks go to the senior editors of the journal and our dedicated reviewers. There
have also been interesting events regarding the AIS and the administration of
the journal. The publication committee of the AIS with leadership of Prof.
Kalle Lyytinen as the vice president of publications has appointed a new
governing board for the journal. The governing board supervises the journal and
its operations. The members are Professors Ken Peffers, Rajiv Kishore, Lars
Mathiassen, Dough Vogel, and the AIS vice president of publications, currently
Prof. Kalle Lyytinen.<o:p class=""></o:p></span></p>
<h1 class=""><span lang="EN-US" class=""><font size="3" class="Apple-style-span"><span style="font-size: 12px;" class="Apple-style-span">The current Issue<o:p class=""></o:p></span></font></span></h1><p class="MsoNormal"><span lang="EN-US" class="">In this issue, we publish two articles that
study different aspects of second generation statistical techniques. The first
article presents a review and analysis of second generation statistical techniques
(Gerow et al. 2010). The authors refer to partial least square (PLS), </span><span lang="EN-US" class="">maximum
likelihood (ML), and other structural equation modeling (SEM) techniques as
second generation techniques. The authors reviewed Management Information
Systems Quarterly (MISQ), Information Systems Research (ISR), Journal of
Management Information Systems (JMIS), and Journal of the Association for
Information Systems (JAIS) articles published between 1990 and 2008. This
effort resulted into a list of 265 articles that used </span><span lang="EN-US" class="">regression
or structural equation modeling (including partial least squares) as part of
the research methodology. According to the article the adoption of these
techniques has been primarily driven by rational choice. Furthermore, Gerow et
al. (2010) consider that information systems researchers have correctly
assessed the fit between the nature of the model and the analytic technique
when they make the selection between first and second generation techniques.
Finally, they state that second generation techniques have become indoctrinated
into the knowledge repository for our discipline’s researchers.</span></p><p class="MsoNormal"><span lang="EN-US" class="">The second article is a behavioral study in
the area of online advertising and argues that social presence and telepresence
are significant predictors of attitudes toward online advertisements (Campbell,
Wright, and Clay 2010). Fittingly for the issue, the article uses a second
generation statistical technique, namely PLS, for the analysis. The research
setting is a cross sectional experimental design (n=244). This article offers a
comprehensive review of how interactivity is conceptualized and evidence of how
interactivity can be operationalized as speed, range and mapping in the online
advertising domain. <o:p class=""></o:p></span></p>
<h1 class=""><span lang="EN-US" class=""><font size="3" class="Apple-style-span"><span style="font-size: 12px;" class="Apple-style-span">References<o:p class=""></o:p></span></font></span></h1><p align="left" style="margin-bottom:10.0pt;text-align:left" class="MsoNormal"><span lang="EN-US" class="">Gerow, J.E., V. Grover, N. Roberts, and J.B. Thatcher, “The
Diffusion of Second Generation Statistical Techniques in Information Systems
Research from 1990-2008,” <i class="">Journal of
Information Technology Theory and Application (JITTA)</i>, 2010, 11:4, pp. 5–28.<o:p class=""></o:p></span></p>
<span lang="EN-US" style="font-family: Arial; " class="">Campbell,
D.E., R.T. Wright, and P.F. Clay, “Deconstructing and Operationalizing
Interactivity: An Online Advertising Perspective,” <i class="">Journal of Information Technology Theory and Application (JITTA)</i>,
2010, 11:4, pp. 29–53.</span><!--EndFragment-->
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<span class="Apple-style-span" style="border-collapse: separate; color: rgb(0, 0, 0); font-family: Helvetica; font-size: medium; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: normal; orphans: 2; text-align: auto; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-border-horizontal-spacing: 0px; -webkit-border-vertical-spacing: 0px; -webkit-text-decorations-in-effect: none; -webkit-text-size-adjust: auto; -webkit-text-stroke-width: 0px; "><div><font size="2"><font face="Consolas, Courier New, Courier"><span style="font-size: 10pt; ">Best regards,<br><br>Tuure Tuunanen<br>Editor-in-Chief, <i>JITTA</i><font class="Apple-style-span" face="Helvetica"><span class="Apple-style-span" style="font-size: medium;"><font class="Apple-style-span" face="Consolas, 'Courier New', Courier" size="3"><span class="Apple-style-span" style="font-size: 13px;"><u><br></u></span></font></span></font></span></font></font></div></span></div></body></html>