<html>
<head>
<meta http-equiv="Content-Type" content="text/html; charset=us-ascii">
<meta name="Generator" content="Microsoft Exchange Server">
<!-- converted from rtf -->
<style><!-- .EmailQuote { margin-left: 1pt; padding-left: 4pt; border-left: #800000 2px solid; } --></style>
</head>
<body>
<font face="Calibri, sans-serif" size="2">
<div> </div>
<table border="1" width="780" style="border:1 solid; border-collapse:collapse; ">
<col width="780">
<tr>
<td>
<table border="1" width="780" style="border:1 solid; border-collapse:collapse; ">
<col width="780">
<tr>
<td><img src="cid:b5e15eff-c965-47d4-91dc-81c3ee2ec197"> </td>
</tr>
<tr>
<td>
<table border="1" width="780" style="border:1 solid; border-collapse:collapse; ">
<col width="3">
<col width="395">
<col width="3">
<col width="3">
<col width="372">
<col width="3">
<tr>
<td> </td>
<td> </td>
<td> </td>
<td style="background-color: #DDDDDD; "> </td>
<td style="background-color: #DDDDDD; "> </td>
<td style="background-color: #DDDDDD; "> </td>
</tr>
<tr>
<td> </td>
<td><font face="Arial, sans-serif" size="4" color="#336699"><b>About the Conference</b>
<div style="margin-bottom: 5pt; "><font face="Arial, sans-serif" size="2" color="#666666">This conference addresses the technology driven transformation of information intensive services through the process of "industrialization". The themes of the conference
include services, technology, strategy and globalization. The industries that are impacted include perhaps every possible known sector including Healthcare, Entertainment-Media, Energy, Defense, Financial Services, Telecommunication, High-tech, Retail and many
others.</font></div>
<div style="margin-bottom: 5pt; "><font face="Arial, sans-serif" size="2" color="#666666"><b>The conference will bring together speakers and participants from industry and academia to address the impact of these changes today and into the future. The first
day of the conference will be more oriented towards industry and practice, with a predominance of industry speakers - CIOs, CTOs, VPs and Directors from private and government enterprises. The second day will be oriented towards academia and applied research
with speakers including Faculty, Center Directors and Researchers. Speakers from across the world will meet to discuss and further the thought leadership effort in this field. </b></font></div>
<div style="margin-bottom: 5pt; "><font face="Arial, sans-serif" size="2" color="#666666">Topics include, but are not limited to: </font></div>
<ul style="margin-top: 0pt; margin-bottom: 0pt; margin-left: 36pt; ">
<font face="Arial, sans-serif" size="2" color="#666666">
<li style="margin-top: 5pt; margin-bottom: 5pt; ">Impact of technology on services</li><li style="margin-top: 5pt; margin-bottom: 5pt; ">Innovation strategies in services</li><li style="margin-top: 5pt; margin-bottom: 5pt; ">Future of technology in information intensive sectors such as entertainment, healthcare, etc</li><li style="margin-top: 5pt; margin-bottom: 5pt; ">Quality management in a sector (such as energy, financial services) via new technologies</li><li style="margin-top: 5pt; margin-bottom: 5pt; ">Product related service strategies</li><li style="margin-top: 5pt; margin-bottom: 5pt; ">Technology innovations</li><li style="margin-top: 5pt; margin-bottom: 5pt; ">Strategic role of technology in globalization</li><li style="margin-top: 5pt; margin-bottom: 5pt; ">Emerging market strategies for services</li><li style="margin-top: 5pt; margin-bottom: 5pt; ">Transformation of sectors with new technologies such as cloud computing, virtualization, RFID, mobility</li><li style="margin-top: 5pt; margin-bottom: 5pt; ">Changing business models and strategies with technology and globalization</li><li style="margin-top: 5pt; margin-bottom: 5pt; ">Measuring impacts of services</li><li style="margin-top: 5pt; margin-bottom: 5pt; ">Value creation in B2B and B2C</li><li style="margin-top: 5pt; margin-bottom: 5pt; ">Evolution of services with the internet</li><li style="margin-top: 5pt; margin-bottom: 5pt; ">Collaboration across enterprises</li><li style="margin-top: 5pt; margin-bottom: 5pt; ">New services enabled by technology</li><li style="margin-top: 5pt; margin-bottom: 5pt; ">Challenges and opportunities for sustainable services in today's global enterprise</li><li style="margin-top: 5pt; margin-bottom: 5pt; ">Sustainable business opportunities due to technological advances</li><li style="margin-top: 5pt; margin-bottom: 5pt; ">Role of government and policy in technology adoption and globalization</li></font>
</ul>
<div style="margin-bottom: 5pt; "><font face="Arial, sans-serif" size="2" color="#666666"><b>Academic participants </b>- check <a href="http://www.anderson.ucla.edu/x36434.xml"><font color="#0000FF"><u>Call for Papers</u></font></a><br>
<b>Industry participants</b> - please send in your name, bio, affiliation and topic of interest to <a href="mailto:BIT@anderson.ucla.edu"><font color="#0000FF"><u>BIT@anderson.ucla.edu</u></font></a> </font></div>
</font></td>
<td> </td>
<td style="background-color: #DDDDDD; "> </td>
<td style="background-color: #DDDDDD; "><font face="Arial, sans-serif" size="3" color="#666666"><b>Confirmed Speakers</b>
<div style="margin-bottom: 3pt; "><font face="Arial, sans-serif" size="3" color="#666666"> </font></div>
<div style="margin-top: 5pt; margin-bottom: 5pt; padding-left: -11pt; "><font face="Arial, sans-serif" size="2" color="#333333"><b> Industry Speakers:</b></font></div>
<ul style="margin-top: 0pt; margin-bottom: 0pt; margin-left: 24pt; ">
<font face="Arial, sans-serif" size="2" color="#333333">
<li style="margin-top: 5pt; margin-bottom: 5pt; ">David Church, Vice President Service Delivery – <b>Bank of America</b></li><li style="margin-top: 5pt; margin-bottom: 5pt; ">Farbod Hagigi, Project Manager –<b> Boston Consulting Group</b></li><li style="margin-top: 5pt; margin-bottom: 5pt; ">Gunjan Bagla, Managing Director - <b>Amritt</b></li><li style="margin-top: 5pt; margin-bottom: 5pt; ">Jeremy Wasser, Senior Director –<b> Blockbuster Digital Solutions</b></li><li style="margin-top: 5pt; margin-bottom: 5pt; ">Kris Singh, Strategic Programs Director - <b>IBM Almaden Research Center</b></li><li style="margin-top: 5pt; margin-bottom: 5pt; ">Ravi Kalakota, Managing Director – <b>Alvarez and Marsal</b></li><li style="margin-top: 5pt; margin-bottom: 5pt; ">Paul Maglio, Manager <font color="#000000">Smarter Planet Service Systems – </font><font color="#000000"><b>IBM Almaden</b></font></li><li style="margin-top: 5pt; margin-bottom: 5pt; ">Sunny Choi, Senior Director – <b>Belkin International</b></li><li style="margin-top: 5pt; margin-bottom: 5pt; ">Terry Kramer, Former Regional President - <b>Vodafone Americas</b></li><li style="margin-top: 5pt; margin-bottom: 5pt; ">Thomas Brown, Chief Technology Officer and Chief Risk Officer - <b>HedgeMark</b></li></font>
</ul>
<div style="margin-top: 5pt; margin-bottom: 5pt; "> </div>
<div style="margin-top: 5pt; margin-bottom: 5pt; "><font face="Arial, sans-serif" size="2" color="#333333"><b>Academic Speakers:</b></font></div>
<ul style="margin-top: 0pt; margin-bottom: 0pt; margin-left: 24pt; ">
<font face="Arial, sans-serif" size="2" color="#333333">
<li style="margin-top: 5pt; margin-bottom: 5pt; ">Ananth Srinivasan, Professor and Co-Director, Center for Digital Enterprise - <b>University of Auckland</b></li><li style="margin-top: 5pt; margin-bottom: 5pt; ">Andreina Mandelli, Professor - <b>SDA Bocconi</b></li><li style="margin-top: 5pt; margin-bottom: 5pt; ">Deborah Estrin, Prof CS and Dir CENS - <b>UCLA</b></li><li style="margin-top: 5pt; margin-bottom: 5pt; ">Enzo Baglieri, Prof and Head of Operations and Technology Management - <b>SDA Bocconi</b></li><li style="margin-top: 5pt; margin-bottom: 5pt; ">Hiranya Nath, Associate Professor – <b>Sam Houston University</b></li><li style="margin-top: 5pt; margin-bottom: 5pt; ">Hosun Rhim, Professor -<b> Korea University Business School</b></li><li style="margin-top: 5pt; margin-bottom: 5pt; ">Jeff Cole, Director, Center for the Digital Future – <b>USC Annenberg School</b></li><li style="margin-top: 5pt; margin-bottom: 5pt; ">Kwangtae park, Professor – <b>Korea University</b></li><li style="margin-top: 5pt; margin-bottom: 5pt; ">Larry Press, Professor of Information Systems –<b> California State University Dominguez Hills</b></li><li style="margin-top: 5pt; margin-bottom: 5pt; ">Maria Jankowska, Librarian Economics/Data Services and Government Information - <b>UCLA Charles E. Young Research Library</b></li><li style="margin-top: 5pt; margin-bottom: 5pt; ">Paolo Neirotti, Assistant Professor - <b>Politecnico di Torino</b></li><li style="margin-top: 5pt; margin-bottom: 5pt; ">Sergio Godoy, Professor and Director - <b>Universidad Catolica de Chile</b></li><li style="margin-top: 5pt; margin-bottom: 5pt; ">Till Winkler, Research Assistant – <b>Humboldt University</b></li><li style="margin-top: 5pt; margin-bottom: 5pt; ">Tengku Mohamed Faziharudean, Professor and Director <b>- University of Malaya</b></li><li style="margin-top: 5pt; margin-bottom: 5pt; ">Uday Apte, Professor – <b>Naval Postgraduate School</b></li><li style="margin-top: 5pt; margin-bottom: 5pt; ">Ya-Ching Lee, Associate Professor - <b>National Sun Yat-Sen University</b></li></font>
</ul>
<div style="margin-top: 5pt; margin-bottom: 3pt; "><font face="Times New Roman, serif" size="3" color="#666666"> </font></div>
<div style="margin-top: 5pt; margin-bottom: 3pt; "><font face="Arial, sans-serif" size="3" color="#666666"><b>Registration</b></font></div>
<div style="margin-bottom: 5pt; "><font face="Arial, sans-serif" size="2" color="#333333">Registration information is at <a href="http://www.anderson.ucla.edu/x36372.xml"><font color="#0000FF"><u>http://www.anderson.ucla.edu/x36372.xml</u></font></a></font></div>
<div style="margin-bottom: 5pt; background-color: #FFFF00;pt; "><font face="Arial, sans-serif" size="2" color="#333333"><span style="background-color:#FFFFFF">Additional information on the Conference is at </span><a href="http://anderson.ucla.edu/2011BITconference.xml"><font color="#0000FF"><span style="background-color:#FFFFFF"><u>http://anderson.ucla.edu/2011BITconference.xml
</u></span></font></a></font></div>
</font></td>
<td style="background-color: #DDDDDD; "> </td>
</tr>
</table>
<div> </div>
</td>
</tr>
<tr>
<td> </td>
</tr>
</table>
<div> </div>
<table border="1" width="115" style="border:1 solid; border-collapse:collapse; ">
<col width="0">
<col width="115">
<tr>
<td> </td>
<td><font face="Arial, sans-serif" size="4" color="#666666"><b>Sponsors</b></font></td>
</tr>
</table>
<div> </div>
</td>
</tr>
<tr>
<td>
<table border="1" width="710" style="border:1 solid; border-collapse:collapse; ">
<col width="0">
<col width="140">
<col width="190">
<col width="190">
<col width="190">
<tr>
<td> </td>
<td><a href="http://www.anderson.ucla.edu/x27545.xml"><img src="cid:afae1717-5e1c-412f-b53d-4b2869151ab6"><font color="#0000FF"> </font></a></td>
<td><a href="http://www.anderson.ucla.edu/x24692.xml"><img src="cid:82bb54f2-03b3-443f-a216-5aa75345982a"><font color="#0000FF"> </font></a></td>
<td><a href="http://www.anderson.ucla.edu/x25186.xml"><img src="cid:7073b396-71be-45be-a0f8-5efb595ce06c"><font color="#0000FF"> </font></a></td>
<td><a href="http://www.anderson.ucla.edu/x24787.xml"><img src="cid:9a001914-127a-44df-bf3f-4a6b13160882"><font color="#0000FF"> </font></a></td>
</tr>
</table>
<div> </div>
</td>
</tr>
</table>
<div> </div>
<div> </div>
<div> </div>
<div> </div>
</font>
</body>
</html>