<html><head><style type="text/css"><!-- DIV {margin:0px;} --></style></head><body><div style="font-family:arial, helvetica, sans-serif;font-size:10pt"><DIV>CALL FOR TUTORIALS<BR><BR>for the<BR>2nd International Conference on Services in Emerging Markets (ICSEM 2011)<BR>“Service Science: Is it the next propeller for takeoff and growth?”<BR>Organized by<BR>Shailesh J Mehta School of Management, IIT Bombay (www.som.iitb.ac.in)<BR>Jointly with<BR>Service Research and Innovation Institute (India Chapter)<BR>(www.srii-india.org)<BR>Date: September 29 – October 1, 2011<BR>Venue: Shailesh J Mehta School of Management, IIT Bombay<BR></DIV>
<DIV>Tutorials Proposals due: June 30, 2011<BR><BR>Service Science is the systematic study of service systems which are<BR>networks of resources (people and technology) that deliver services. This<BR>conference will help to drive innovation in various aspects of services<BR>including design, productivity, quality and scalability. We invite<BR>proposals for tutorials of duration 1.5 to 4 hour from active researchers<BR>and experienced tutors. Ideally, a tutorial will cover the<BR>state-of-the-art research, development and applications in one or more<BR>areas relating to the theme of the conference, and stimulate and<BR>facilitate future work.<BR><BR>By its nature, Service Science is multi-disciplinary research that<BR>integrates aspects of established fields like computer science, operations<BR>research, industrial engineering, business strategy, social and cognitive<BR>sciences, and legal sciences. We encourage submissions of tutorial<BR>proposal on
topics related to service science. An illustrative list of<BR>topics includes (but not limited to):<BR><BR>• Service Science Foundations<BR>• Service Management, Operations & Marketing<BR>• Service Design, Modeling, Engineering and Systems<BR>• Service Planning & Execution<BR>• Service Economics<BR>• Service Ethics<BR>• Service Delivery platforms and architectures<BR>• Applications of OR, Control, Performance Analysis & Machine Learning in<BR>the above topics<BR>• Service Enterprise Modeling, Architecture and Integration<BR><BR>Vertical Application
areas<BR>• Healthcare, Education, Telecom, Tourism, Homeland Security, IT Services,<BR>Banking, Microfinance,<BR>• Retail, Logistics & Supply Chain, IT/ITES<BR><BR>Horizontal Application areas<BR>• Services for BOP;<BR>• Mobile Technologies for Service Delivery;<BR>• Service Knowledge Management and Experience Management in Service Delivery;<BR>• Automation of Service Delivery Processes;<BR>• Contact Center Technologies;<BR>• Disaster Recovery and Resiliency in Service Delivery;<BR>• Cloud Technologies for Services<BR><BR>All tutorials will be scheduled on 29th
September. A list of last year’s<BR>conference tutorials can be found at<BR><A href="http://www.isb.edu/ICSEM2010/Tutorials_Panels.Shtml" target=_blank>http://www.isb.edu/ICSEM2010/Tutorials_Panels.Shtml</A><BR><BR><BR>A tutorial proposal should include the following:<BR>• Title of the tutorial<BR>• Instructor(s) and their credentials (CV)<BR>• Aims/Learning objectives<BR>• Three to four page description with enough information to provide a<BR>clear sense of the proposed scope and depth of coverage of the targeted<BR>topics<BR>• Keywords<BR>• Relevant references that would support proposal evaluation<BR>• Format of tutorial (duration and
pedagogy)<BR>• Tutorial history (previous offerings of tutorial, if any): Please<BR>indicate the venue, number of attendees, and a pointer to the slides of<BR>the earlier presentation(s), and specify what, if anything, would be<BR>different at ICSEM 2011<BR>• Target Audience Information<BR>• Prerequisite knowledge of audience<BR><BR>Preliminary inquiries and tutorial proposal can be sent to the ICSEM 2011<BR>tutorial chair, Amit Agrahari, amit {at} iiml.ac.in, subject: ICSEM 2011<BR>Tutorial Proposal. Accepted tutorials will receive one free registration<BR>to the conference.<BR>Important Dates<BR>• Tutorials Proposals due: June 30, 2011<BR>• Notification of Acceptance: August 16, 2011<BR>•
Camera ready: September 7, 2011<BR></DIV></div></body></html>